{"id":2762030,"url":"https://alion.io/job/firstprinciple-appsforbharat-crm-manager","title":"CRM Manager","company":{"id":3801489,"name":"Firstprinciple Appsforbharat","domain":"appsforbharat.com","url":"https://alion.io/company/firstprinciple-appsforbharat","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Kula","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":10000,"max_usd":24000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":12},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-10-16T02:58:20Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-18T18:59:02Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Job Title: CRM Manager\nLocation: Bengaluru (Work from Office) Reporting To: Associate Director - Retention & Product Department: Retention Level: L5 Type: Full-Time\nAbout the Role:\nWe’re looking for a CRM Manager to lead the lifecycle marketing strategy across our key user segments (e.g., Puja, Chadhawa, Astro). You’ll own the entire CRM funnel - from onboarding to reactivation - with a strong focus on retention, engagement, and repeat usage. This is a hands-on leadership role where you’ll manage a small team and collaborate with cross-functional stakeholders to scale CRM impact and drive business outcomes.\nKey Responsibilities:\nOwn and drive CRM strategy for different business verticals.\n\nLead execution across Push, SMS, WhatsApp, and Email campaigns.\n\nManage and mentor CRM executives/specialists.\n\nBuild lifecycle marketing journeys - onboarding, engagement, reactivation.\n\nMonitor and report performance metrics (DAU, WAU, re-engagement, conversions).\n\nCreate CRM dashboards, track OKRs, and drive continuous improvements.\n\nCollaborate closely with product, growth, content, and data teams.\n\nKey Deliverables:\nIncrease in repeat user retention and revenue through CRM.\n\nOptimized user journeys across the CRM funnel.\n\nStrong and scalable CRM processes and execution frameworks.\n\nWhat We’re Looking For:\n4-6 years of experience in CRM, lifecycle marketing, or retention.\n\nHands-on experience with campaign tools and analytics platforms.\n\nAbility to lead and coach a small team.\n\nStrong data orientation with a performance mindset.\n\nExcellent collaboration and stakeholder management skills.\n\nShare your CV at  for a quick turnaround!","description_format":"text","description_chars":1671,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer & Utility Software"],"lifecycle":[{"event":"open","at":"2026-10-17T02:58:20Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":21,"reasons":["conf:2","win:early"],"computed_at":"2026-10-17T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/firstprinciple-appsforbharat-crm-manager","json_url":"https://alion.io/job/firstprinciple-appsforbharat-crm-manager.json","meta":{"generated_at":"2026-10-18T21:54:35Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25138,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3801489},"rest":"https://alion.io/mcp/rest/get_company?id=3801489"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffirstprinciple-appsforbharat-crm-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffirstprinciple-appsforbharat-crm-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffirstprinciple-appsforbharat-crm-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/firstprinciple-appsforbharat-crm-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffirstprinciple-appsforbharat-crm-manager"}]}