{"id":3448474,"url":"https://alion.io/job/firstprinciple-appsforbharat-performance-marketing-associate","title":"Performance Marketing Associate","company":{"id":3801489,"name":"Firstprinciple Appsforbharat","domain":"appsforbharat.com","url":"https://alion.io/company/firstprinciple-appsforbharat","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Kula","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Google Sheets","optional":false},{"name":"Meta Ads","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Looker","optional":true}],"status":"live","first_seen_at":"2026-10-28T09:47:30Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-04T17:06:44Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Performance Marketing Associate\nFunction: Performance Marketing\nLocation: Bengaluru (HSR Layout)\nExperience: 1-3 years\nCompany: AppsForBharat - Sri Mandir\nAbout AppsForBharat\nAppsForBharat (Sri Mandir App) is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.\nOur flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community. India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design and data play a central role in shaping user behavior at scale.\nAbout the Role\nWe are looking for a results-driven Performance Marketing Associate to manage and scale paid marketing campaigns while driving core business metrics such as revenue, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and contribution margins.\nThis role requires hands-on campaign execution, strong analytical thinking, and the ability to connect marketing performance with business outcomes. You will work closely with category, creative, content, CRM, and product teams to identify growth opportunities and improve acquisition efficiency.\nWhat You’ll Do\n1. Campaign Execution & Growth\nPlan, launch, manage, and optimise paid campaigns across Google Ads, Meta Ads, and other relevant digital platforms.\n\nOwn campaign execution end-to-end, from planning and setup to monitoring, optimisation, and reporting.\n\nScale campaigns while maintaining efficiency across key metrics such as CAC, CPA, ROAS, and contribution margins.\n\n2. Performance Analytics & Business Impact\nTrack campaign-level metrics such as CTR, CPC, CPA, and ROAS, and connect them to business outcomes such as revenue, CM1, CM2, and baseline contribution.\n\nConduct root cause analysis (RCA) to understand performance fluctuations and identify actionable growth opportunities.\n\nBuild and maintain dashboards and reporting structures to monitor campaign and business performance.\n\n3. Optimisation & Experimentation\nRun experiments across creatives, audiences, landing pages, and campaign strategies.\n\nPartner with creative and content teams to develop and test performance-driven creatives and messaging.\n\nExplore new channels, formats, and growth opportunities to improve campaign performance.\n\n4. Cross-functional Collaboration\nWork with category teams to align campaigns with the puja calendar, seasonal demand, and product launches.\n\nCollaborate with CRM, product, content, and influencer teams to drive growth across channels.\n\nContribute to branding and performance initiatives that improve overall business performance.\n\nWhat We’re Looking For\n1-3 years of hands-on experience in performance marketing, with evidence of campaign optimisation and growth.\n\nPractical experience with paid media platforms, particularly Meta Ads Manager and Google Ads.\n\nStrong analytical skills and the ability to connect campaign metrics with business outcomes.\n\nAdvanced Excel or Google Sheets skills for reporting, analysis, and performance tracking.\n\nStrong problem-solving skills, attention to detail, and an ownership-driven approach.\n\nGood communication skills and the ability to collaborate across teams.\n\nGood to Have\nExperience managing and scaling medium-to-large marketing budgets efficiently.\n\nFamiliarity with Google Analytics, Looker Studio, or similar analytics and reporting tools.\n\nExperience in a fast-paced, growth-oriented consumer business.\n\nWhy Join Us?\nWork on a consumer platform serving millions of devotees.\n\nTake ownership of meaningful growth metrics beyond campaign-level performance.\n\nCollaborate with cross-functional teams to solve real business problems and build scalable growth initiatives.\n\nOne Team. One Goal. 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