{"id":3448473,"url":"https://alion.io/job/firstprinciple-appsforbharat-senior-category-manager-global","title":"Senior Category Manager (Global)","company":{"id":3801489,"name":"Firstprinciple Appsforbharat","domain":"appsforbharat.com","url":"https://alion.io/company/firstprinciple-appsforbharat","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Kula","truth_index":null},"role":"Operations","role_family":"Operations","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":10000,"max_usd":22000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":25},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-28T09:47:30Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-02T08:08:16Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Role Snapshot:\nAs the Senior Category Manager, you will own the business P&L and drive its growth by building a relevant product catalog, defining pricing strategies, identifying new business opportunities, and improving app orders and customer conversion.\nYou will work closely with the puja calendar owner, marketing, creative, product, and retention teams, to translate regional rituals, festivals, and customer insights into commercially successful offerings.\nThis role offers the opportunity to build and scale a business from the ground up, with significant ownership and the ability to shape category strategy.\nWhat you’ll Champion:\n1.Growth & App Order Expansion\nDrive growth in business orders through relevant category initiatives and customer-focused offerings.\n\nIdentify opportunities across app discovery, merchandising, conversion funnels, and customer journeys.\n\nPartner with product and growth teams to improve category visibility, conversion, and repeat engagement.\n\nAnalyse customer behaviour and business data to identify growth levers and prioritise high-impact initiatives.\n\n2.Cross-functional Execution\nCollaborate with marketing,Retention team, creative teams to develop compelling campaigns, product communication, and festival-led initiatives.\n\nWork with product, operations, and other relevant teams to ensure smooth execution of category launches and business initiatives.\n\nDrive alignment across stakeholders and ensure timely execution of priorities.\n\nTake ownership of outcomes while operating with limited hand-holding in a fast-paced environment.\n\n3. Business & P&L Ownership\nOwn the end-to-end P&L , driving revenue growth, profitability, and sustainable business performance.\n\nDefine business goals, key performance indicators, and category-level growth plans.\n\nIdentify opportunities to improve margins, increase average order value (AOV), and drive repeat purchases.\n\nTrack business performance, identify gaps, and take data-backed decisions to improve outcomes.\n\n4.Category Strategy & Catalog Development\nDefine product assortment, SKUs, bundles, and offerings for key rituals, festivals, and everyday devotional needs.\n\nIdentify underserved customer segments and new category opportunities.\n\nWork with relevant teams to evaluate product feasibility, availability, and operational readiness before launching new offerings.\n\nContinuously refine the catalog based on customer demand, sales performance, and emerging opportunities.\n\n5.Pricing & Commercial Strategy\nDefine pricing strategies for new and existing offerings, balancing customer value, competitiveness, and profitability.\n\nRun pricing experiments to understand customer willingness to pay and improve conversion.\n\nEvaluate product-level economics, margins, discounts, and promotional effectiveness.\n\nDevelop strategies for bundling, upselling, and cross-selling to improve revenue per order.\n\n6.Festival, Ritual & Consumer Insights\nPartner closely with the puja calendar owner to understand upcoming festivals, regional rituals, and high-intent purchase occasions.\n\nTranslate festival calendars and ritual insights into relevant products, bundles, campaigns, and launch plans.\n\nDevelop a deep understanding of Indian devotional practices and differences in customer preferences across regions.\n\nUse customer feedback, market research, and sales trends to continuously improve the category proposition.\n\nWhat is needed for this role\nCategory management experience: Experience managing a category or business with clear ownership of commercial outcomes, revenue, or P&L.\n\nStrong commercial acumen: Ability to make sound decisions on pricing, assortment, margins, promotions, and business growth.\n\nEntrepreneurial mindset: Comfortable building from the ground up, navigating ambiguity, and taking end-to-end ownership.\n\nAnalytical thinking: Ability to interpret business metrics, identify opportunities, and convert insights into actionable growth plans.\n\nCustomer-centricity: Strong understanding of consumer behaviour and the ability to build offerings around customer needs.\n\nExecution excellence: Ability to work cross-functionally, manage multiple priorities, and deliver measurable business outcomes.\n\nLearning agility: Curiosity to understand Indian rituals, regional nuances, and devotional customer needs, even without prior domain expertise.\n\nYou'll thrive if you\nExperience in quick commerce, e-commerce, D2C, online marketplaces, or other consumer internet businesses.\n\nExperience managing a category or business with revenue and profitability targets.\n\nExposure to assortment planning, pricing experiments, promotions, merchandising, and conversion optimization.\n\nFamiliarity with devotional categories is an advantage, but not mandatory.","description_format":"text","description_chars":4745,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer & Utility Software"],"lifecycle":[{"event":"open","at":"2026-10-29T09:47:30Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring 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