{"id":3605563,"url":"https://alion.io/job/firstprinciples-marketing-lead","title":"Marketing Lead","company":{"id":6477,"name":"FirstPrinciples","domain":"firstprinciples.com","url":"https://alion.io/company/firstprinciples","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"contractor","work_mode":"remote","remote_scope":"stated_regions","remote_scope_basis":"posting_text","remote_working_hours":{"label":"US time zones","utc_offset_min":-8,"utc_offset_max":-5},"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["AR","BR","CO","MX","AI","AG","AW","BS","BB","BZ","BM","BO","VG","BQ","KY","CL","CR","CW","DM","DO","EC","SV","FK","GF","GD","GP","GT","GY","HT","HN","JM","MQ","MS","NI","PA","PY","PE","PR","KN","LC"],"hiring_countries_total":48,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Claude Code","optional":false},{"name":"Cursor","optional":false},{"name":"OpenAI Codex","optional":false},{"name":"Figma","optional":true},{"name":"JavaScript","optional":true},{"name":"Next.js","optional":true},{"name":"React.js","optional":true}],"status":"live","first_seen_at":"2026-11-01T11:32:54Z","employer_posted_date":null,"last_verified_at":"2026-11-01T11:32:54Z","board_verified":false,"closed_at":null,"days_open":2,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":2},"description":"Marketing LeadRole type: 1099 independent contractor, full time Location: Fully remote, LATAM\nAbout First Principles\nFirst Principles is a product consultancy founded by startup and enterprise product leaders. Our focus is AI-first product management training. We help enterprise product and technology teams put AI to work in the jobs they already do, responsibly and productively. Almost every large company is trying to solve this problem right now.\nOur programs are customizable, not custom. Clients choose from a catalog of practitioner-led classes across AI foundations, AI-first product management, and building AI products. We shape the program around their budget, goals, timeline, approved tools, and governance rules. A program can be a few focused sessions or a full 12 to 16 week certification. It can run virtually, on-site, or as a mix of both, for cohorts ranging from dozens of people to a couple hundred.\nSo far we have run three cohorts for Elsevier Health and a product and design focused program for another enterprise client. We also just launched a hybrid program with a national healthcare company. Healthcare is where we started, not where we plan to stop.\nThe RoleYou will be our first dedicated marketer, and you will own marketing for the training business from strategy through execution.\nThe job starts with making us look like the firm we actually are. That means a website, materials, and proof that hold up in front of senior enterprise buyers. From there, you build a top of funnel that gives our sales team real conversations to work with. You keep a steady rhythm going, measure what works, and cut what does not.\nWe want a brand that stands on the firm itself, not on any single person's voice. That brand rests on three things: our client results, our program, and the many practitioners who design and teach it.\nWe teach AI-first product work, so our marketing has to show that we practice it. We expect you to use AI heavily to research, produce, and adapt content, and to keep messaging consistent across channels. But our website, content, and strategy cannot read like AI slop. AI can do a lot of the heavy lifting on production. You make the calls on the story, the positioning, and what ships.\nThis is not a role where someone hands you a plan. You tell us what success looks like, how you will get there, and then you get it done.\nResponsibilitiesWebsite. Own our website end to end. It is a modern code-based site, not a drag-and-drop builder, and you will maintain it yourself using AI coding tools such as Claude Code or Codex. Your first big project is to:\n\npivot the site to be training-first\n\nbring it up to date with how our programs work now: flexible length; virtual, on-site, or hybrid delivery; and the \"customizable, not custom\" framing\n\nown conversion paths, forms, page speed, SEO basics, and analytics\n\nPositioning and packaging. Work with the people who design and deliver our programs to turn a broad catalog into a few clear program shapes that are easy to describe, compare, and buy. Then write the language that goes with them.\nProof. Build a library of case studies, outcome data, and testimonials from the programs we run, within what our client agreements allow. Proof is our strongest marketing asset, and today we have published far less of it than we have earned.\nSales enablement and lead magnets. Partner with sales on the materials they use and the offers that start conversations. That includes the pitch deck, one-pagers, sample curricula, proposal templates, and lead magnets that give a product leader something genuinely useful. Sales brings what buyers are asking for. You bring the craft to make it sharp.\nChannel mix. Define which channels we invest in and why, then execute. Shift the mix as the data comes in.\nMeasurement. Own our signal metrics, such as website traffic, engagement, followers, email list growth, inbound leads, and meetings sourced. Share a short weekly report. Run small, fast experiments and tell us plainly what is and is not working.\nBudget. Own a monthly budget in the four to low five figures for tools, ads, materials, events, and outside specialists when you truly need them. Within that budget, you decide how to spend it. You do not need sign-off on every line item.\nPartnership with sales. Work side by side with sales on target accounts, campaigns, follow-up, and messaging. They will tell you what they hear from buyers, and you will turn that into material that helps them close.\nKnow the space. Build and keep current your understanding of three things:\n\nhow product teams work\n\nhow AI is changing their work\n\nwhere enterprises are getting stuck on AI adoption\n\nOur team will help you get up to speed.RequirementsWhat We're Looking ForA marketer who builds and ships. Five or more years in B2B marketing. That includes time as a first or only marketer, or on a small team where you owned both strategy and execution. You have marketed high-consideration services or software to enterprise buyers.\nAn excellent writer with taste. You write clearly, cut filler, and can tell when something sounds generic. Please come ready to share strong marketing writing you have produced.\nHands-on with AI tools, including coding agents. You are comfortable using Claude Code, Codex, Cursor, or similar tools to make real changes to a website. You use AI across your work to move faster on research and production. You also know where AI makes the work worse, and you catch it.\nComfortable with measurement. You can set up analytics, tracking links, and a basic CRM pipeline, and you can build a simple dashboard that shows whether something is working.\nSelf-directed. There is no marketing manager above you. Experienced product leaders on our team will give you context, feedback, and hands-on support. But you set the plan and drive it.\nUnderstands enterprise buyers. Our buyers are senior product and technology leaders at large companies, and they expect polish as a baseline. As a small firm, we need to be noticeably better than that baseline to stand out.\nNear-native English, C2 minimum. Written and spoken. Senior US enterprise leaders will read everything you produce.\nAvailable for US-aligned hours. You need consistent overlap with US business hours.\nNice to Have\nMarketing experience in professional education, corporate training, learning and development, or consulting\n\nFamiliarity with how product management and software teams work\n\nDesign skills (Figma or similar) and basic video editing\n\nAccount-based marketing experience\n\nExperience with modern static site frameworks such as Astro, Next.js, or similar\n\nExperience marketing to healthcare or other regulated industries\n\nBenefitsCompensation and Logistics\nEngagement type: 1099 contractor\n\nLocation: Fully remote, LATAM\n\nWorking hours: US timezone overlap required\n\nCompensation: Commensurate with experience, designed to compete with top-tier remote compensation\n\nOriginally posted on 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