{"id":2653744,"url":"https://alion.io/job/firy-lifecycle-marketing-manager-crm-reactivation","title":"Lifecycle Marketing Manager (CRM & Reactivation)","company":{"id":4416965,"name":"Firy","domain":"firy.com","url":"https://alion.io/company/firy-2","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":5,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"Iterable","optional":false},{"name":"SQL","optional":false},{"name":"Unity","optional":false},{"name":"X (Twitter)","optional":false}],"status":"live","first_seen_at":"2026-09-11T23:39:03Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-27T12:15:24Z","board_verified":true,"closed_at":null,"days_open":45,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":45},"description":"Join Skillz and Level Up Your Career!\nAre you ready to take your career to the next level? Join Skillz, the first publicly-traded mobile esports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide. Skillz is revolutionizing the gaming industry, providing the ultimate platform for competitive mobile games. By fostering social competition within games, Skillz empowers developers to create multi-million dollar franchises while connecting players through fair, enjoyable, and meaningful competition.\nAt Skillz, we firmly believe that everyone is born with unique skills and deserves to experience an epic win. We understand the thrill of achievement and the satisfaction of overcoming challenges. That's why we passionately champion game developers and players alike, empowering them to unleash their full potential through the power of competition.\nLife @ Skillz\nCulture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value and make a difference in the world.\nComprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your entire family. \nWellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.\nPerks: We believe in enhancing your work experience. Enjoy daily breakfast, lunch, dinner, snacks, Friday Happy Hours, insurance, and many more. We also offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions.\nWhy Skillz?\nPioneers of Skill-Based Competition: Skillz is not just any company in the gaming industry; we are the pioneers of skill-based competition, partnered with industry titans like UFC, NFL, T-Mobile, Buzztime, while also hosting renowned events like the Game Developer Conference (GDC). Join us in transforming the way people play games and building the home of competition for all.\nImpact Beyond Gaming: Skillz harnesses the power of its platform to support nonprofit organizations such as Susan G. Komen, American Cancer Society, the NAACP, and more. By participating in Skillz tournaments, you can make a difference and contribute to causes you care about.\nRecognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.\nTalent Magnet: Join a team of talented professionals who are passionate about what they do. Our team includes experts from Meta, Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, and more.\nThe Future of Gaming Awaits!\nThe gaming industry is larger than movies, music, and books combined, with over 3 billion active gamers playing monthly and over 25 million active developers worldwide. Mobile gaming, in particular, is the fastest-growing segment, projected to reach $300 billion by 2025. At Skillz, you have the opportunity to be at the forefront of this exciting industry and shape its future. \nAbout the Role \nPush notifications, email, and reactivation are Skillz's fastest available revenue levers. This role owns building the instrumentation, holdout-based measurement, and journey ownership needed to turn owned channels into an accountable, optimized growth engine.\nResponsibilities \nOwn email, push notification and in-app messaging as a single lifecycle function for Skillz Platform - strategy, calendar, execution and measurement.\n\nOwn reactivation marketing end to end: cohort definition, offer design, ROI gating against held-out controls, step-downs and exclusion rules for perpetual reactivators.\n\nOwn CleverTap journey design and execution once ownership transfers from Product, and drive onboarding of remaining titles as SDK 26 coverage expands.\n\nMake every campaign measurable: holdout-audited incremental NGRper campaign, CTR by channel and game, deliverability, and unsub/opt-out guardrails.\n\nEnforce messaging hygiene - one notification per campaign per player, mutually exclusive segments, contextual interstitial triggers, and segment→campaign attribution so no segment is orphaned.\n\nDesign reactivation and win-back offers within the incentive rules: above-30% bonuses reserved for genuine reactivation, framed as rare and limited.\n\nManage the Email Marketing Manager and build the lifecycle bench.\n\nPartner with Analytics for holdout design and reads, Game LiveOps for surface slates, Launch GTMfor feature adoption campaigns, and Product (Rishabh) for messaging machinery and PNobservability.\n\nReport weekly: what was sent, what it earned, what is being retired, and what needs unblocking.\n\nKey Competencies \nIncrementality-first thinking - instinctively asks what the control group did; treats sends, opens and pMAU as inputs rather than results.\n\nLifecycle craft - journey design, triggers, frequency capping, suppression logic and deliverability, across push, email and in-app together rather than channel by channel.\n\nOffer economics - understands that a reactivated user arriving on bonus cash can be NGR-negative, and can defend a step-down against a stakeholder whose reactivation number it depresses.\n\nHands-on tooling - configures journeys and segments themselves; can pull their own data in SQL or a BI tool.\n\nPlayer respect - treats notification volume as a finite asset and argues for fewer, better sends.\n\nBuilds from zero - the function, the DL, the runbook and the measurement all need creating; comfortable with that rather than expecting an established machine.\n\nExperience \n6-10 years in lifecycle / CRM / retention marketing for a consumer mobile product, including direct ownership of a reactivation or win-back programme.\n\nDeep hands-on experience with a lifecycle platform - CleverTap strongly preferred; Braze, MoEngage, Iterable or WebEngage acceptable - including journey building, segmentation and frequency management.\n\nRan holdout-based incrementality measurement on messaging campaigns and can evidence a campaign they killed on the number.\n\nReal-money gaming industry experience required. \n\nOwned push notification deliverability and opt-in economics, including double-dialogue opt-in patterns and the constraints of iOS re-enablement.\n\nComfortable partnering with Product on instrumentation gaps and with Analytics on independent scoring; experience taking over tooling ownership from another function is a plus.\n\nLocation: Hybrid in Bangalore, India. \nTravel Requirement: Less than 10% \n#LI-Onsite #LI-MK1","description_format":"text","description_chars":6980,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Commerce","Gaming","Mobile Games"],"lifecycle":[{"event":"open","at":"2026-10-15T22:28:49Z"}],"visa":[],"liveness":{"score":41,"band":"fade","label":"Fading","p_open":1,"p_active":0.74,"p_room":0.55,"age_days":45,"expected_fill_days":35,"reasons":["conf:2","win:tail"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/firy-lifecycle-marketing-manager-crm-reactivation","json_url":"https://alion.io/job/firy-lifecycle-marketing-manager-crm-reactivation.json","meta":{"generated_at":"2026-10-27T14:51:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3653,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4416965},"rest":"https://alion.io/mcp/rest/get_company?id=4416965"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffiry-lifecycle-marketing-manager-crm-reactivation"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffiry-lifecycle-marketing-manager-crm-reactivation"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffiry-lifecycle-marketing-manager-crm-reactivation"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/firy-lifecycle-marketing-manager-crm-reactivation\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffiry-lifecycle-marketing-manager-crm-reactivation"}]}