{"id":3081540,"url":"https://alion.io/job/fit4less-brand-coordinator","title":"Brand Coordinator","company":{"id":1049997,"name":"Fit4Less","domain":"fit4less.ca","url":"https://alion.io/company/fit4less","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":79,"open_postings":25,"ghost_share":0,"stale_share":0.84,"repost_share":0,"time_to_fill_p50_days":23,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Administrative","role_family":"Administrative","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":49000,"max":61000,"currency":"CAD","period":"year","gross":null,"usd_annual":43364},"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LLM","optional":false}],"status":"live","first_seen_at":"2026-10-20T00:00:00Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-28T05:23:59Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"About canfitpro\ncanfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro’s over 24,000 members include some of the world’s best fitness professionals, health club operators, industry suppliers, and fitness consumers.\nOur passion is our purpose - canfitpro inspires fitness as a desired career and lifestyle to create positive change in the lives of others.\nCore Values, Purpose and Vision\nAt canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset, Contribution and Cultivate a Passion for Fitness, and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.\nJob Overview\nThe Brand Coordinator contributes to fortifying canfitpro’s visibility and position as a leading authority in fitness education and professional development by delivering consistent, timely, and audience-focused communications. This role coordinates branded content and publications, monitors online conversations and brand performance, gathers and translates research and audience insights into actionable recommendations to strengthen brand awareness.\nKey Responsibilities\n1. Copywriting & Publication Coordination\nWrites, edits, and proofreads content for blogs, magazine articles, reports, web pages, and marketing materials to support brand visibility, audience engagement, and SEO performance.\nCoordinates the development and production of publications, including magazines, trend reports, and other branded content to support member engagement, thought leadership, and business objectives.\nCollaborates with internal teams, external contributors, partners, and vendors to gather and manage publication content and assets.\nPartners with B2B and Events Teams to ensure sponsorship, advertising, and partner entitlements are accurately incorporated into publications.\nMaintains content calendars, publication timelines, and quality standards to ensure timely delivery of all materials.\n2. Social Listening & Brand Monitoring\nMonitors and analyzes online conversations, brand mentions, reviews, and industry discussions across platforms such as Google Reviews, AI search platforms, Reddit, and other digital channels,\nProvides recommendations to strengthen brand awareness, discoverability, credibility, and audience engagement.\nCollaborates with the Digital Marketing Coordinator to monitor and engage in brand-related conversations across media and digital channels, responding to commentary in alignment with brand voice and guidelines.\nPartners with content and digital teams to optimize content structure and positioning for search engines, AI indexing, and online discoverability.\n3. Reporting & Data Insights\nSupports the delivery of surveys, research, and data-driven reports that provide insights into industry trends, member needs, and event insights.\nCoordinates industry trend surveys, member surveys, and event feedback initiatives in collaboration with internal stakeholders.\nCollects, analyzes, and communicates survey and research findings with support from the Manager, Director, and cross-functional teams.\nPrepares, publishes, and integrates trend reports, member and event insights and research findings into publications, reports, and thought leadership content across digital and print channels.\nMaintains reporting processes, data collection activities, and documentation to support informed business decisions.\nSupports the engagement and ongoing coordination of canfitpro's Advisory Council, fostering strong relationships and enabling meaningful contributions to organizational initiatives, content development, certifications, education, and events.\nCoordinates Advisory Council activities, including meeting logistics, communications, agendas, minutes, information sharing, stakeholder records, and ongoing engagement activities to ensure an organized and positive council experience.\nSupports the Executive Director and Manager of Marketing & Communications in maintaining engagement with council members and identifying opportunities for their involvement across canfitpro initiatives.\nCollaborates with internal teams to leverage Advisory Council expertise for content development, publications, certifications, education programs, research initiatives, and events.\nTracks council participation, recommendations, and contributions, ensuring timely follow-up and effective communication.\n\nCommunication/Business Relationships\nContacts: canfitpro Senior Leadership & Product Teams.\nPurpose of Communication: Obtaining feedback and inputs, and securing approvals.\nContacts: Current or potential members, subject matter experts and Advisory Council.\nPurpose of Communication: Securing content contributors, responding to inquiries, preparing materials for stakeholders, coordinating asset submissions, and acquiring information about supplier services and tools.\nEducation\nMinimum Required: Bachelor’s degree, or diploma in marketing, journalism, public relations/communications or data analytics\nWork Experience\nMinimum Required:\n1-3 years of experience in brand communications, PR, marketing, or a related field\nDemonstrated experience in stakeholder engagement\nExperience with social listening or reputation monitoring tools and to synthesize data and research into clear, actionable reports and/or publications\nPreferred:\nExperience in fitness, health, wellness, or professional education sector\nFamiliarity with AI tools and emerging LLM optimization / GEO practices\nExperience managing surveys (design, distribution, analysis) using tools like SurveyMonkey, Typeform, or similar\nExperience working within or alongside a formal membership organization\nKnowledge, Skills & Abilities\nMinimum Required:\nStrong writing skills including ability to write for multiple audiences and solid experience drafting feature stories, media materials, web copy, blog posts, presentations and more\nCreative thinker, experience with promoting products or services to consumer audiences\nStrong project management skills, attention to detail and ability to manage multiple projects and juggle timelines\nA demonstrated ability to build relationships (with internal experts and media), persevere, adapt and problem solve\nKeen understanding of the need for confidentiality and high integrity\nGreat team player, ability to work with a range of personalities\nPreferred:\nRelated courses and certifications are an asset (e.g. marketing, business, content development)\nCore Competencies\nInterpersonal Savvy: Relates well to people inside and outside of the organization. Builds appropriate rapport. Builds constructive and effective relationships. Uses diplomacy and tact. Can diffuse even high tension situations comfortably.\nCommunication: Clearly conveys and receives messages to meet the needs of Associates and Members. Personally, investigates to better understand a situation or determine communication needs. Uses different ways of conveying a message to add clarity and meaning to communications. Expresses ideas effectively; Thinks through the message in advance and organizes the message in logical flow.\nPlanning: Accurately scopes out length and difficulty of tasks and projects and sets objectives and goals. Develops schedules and assignments and breaks down work into steps. Anticipates and adjusts for problems and roadblocks. Measures performance against goals and consistently evaluates results.\nAttention to Detail: Employs active listening to collect and gather specific and pertinent details. Includes sufficient details when documenting or presenting information. Explores the problem and all of its elements until the reasoning has been found so that it can be resolved accurately.\nCustomer Focus: Is dedicated to meeting the expectations and requirements of both internal and external customers. Gets customer information and uses it to help improve our products and services. Acts with the customer in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.\nPeople Leadership\nDirect Reports: 0\nWorking Conditions\nHybrid Working Environment with 2-3 days in office\nContinuous sitting, use of computer, keyboard and phone\nContinuous screen time demanding audio and visual attention\nAble to travel to events in Canada if required for business purposes\nAble to work some evenings or weekends as required\n\nPerks of working at canfitpro\nTo help lead canfitpro in its vision- we aspire to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.\nFREE Fitness membership and discounted membership for friends and family.\nGroup benefits plan designed to meet employees’ basic and life-changing benefits needs.\nDiversity, Equity and Inclusion Learning to create and support a culture of learning, unlearning and celebrating our differences.\nYou will receive a paid day off during your birthday month every year.\nYour career development is supported through free online learning in all areas of our business.\ncanfitpro provides access to our certifications and continuing education at no cost.\nEmployee Recognition Program - Bucket list - Earn coins that can be redeemed for various gift cards.\nCompensation:\nIt is expected that the selected candidate will start at a base salary of $49,000. The annual range of expected compensation for the position is $49,000 - $61,000 determined by performance and time in the position.This job posting is for an existing vacancy.\nDiversity and Inclusion\ncanfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all. We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of Canfitpro.\nCanfitpro is an equal opportunity employer. Upon request, we will make accommodations available during the recruitment process to applicants with disabilities.\nRecruitment Fraud Alert\nMany companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.\nProtect yourself:\nGoodLife Fitness, Fit4Less, canfitpro, and GoodLife Kids Foundation positionsare posted to jobs.goodlifefitness.com andmust be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent via email, phone, or text message; Please verify that the person you are communicating with has an @goodlifefitness.com,@fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.\nIf you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday and all job offers, requests for banking information or your SIN should be completed when logged into Workday. We will never ask you to send this information via email, phone or text.\nPlease verify that the person you are communicating with has an @goodlifefitness.com,@fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.","description_format":"text","description_chars":11572,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Hybrid work","Professional development"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fitness"],"lifecycle":[{"event":"open","at":"2026-10-22T12:16:46Z"}],"visa":[],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.582,"p_room":0.9,"age_days":8,"expected_fill_days":23,"reasons":["conf:0","stale_co","win:mid","comp:junior,brand"],"computed_at":"2026-10-28T05:59:10Z"},"pay":{"stated_usd_annual":43364,"is_top_pay":false},"html_url":"https://alion.io/job/fit4less-brand-coordinator","json_url":"https://alion.io/job/fit4less-brand-coordinator.json","meta":{"generated_at":"2026-10-28T17:34:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23951,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1049997},"rest":"https://alion.io/mcp/rest/get_company?id=1049997"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffit4less-brand-coordinator"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffit4less-brand-coordinator"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffit4less-brand-coordinator"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fit4less-brand-coordinator\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffit4less-brand-coordinator"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3081540}},{"tool":"search_jobs","arguments":{"company":"fit4less.ca","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3081540},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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