Sales Development Representative

What is FlapKap ?

We are the financial growth partner for the small and medium-sized businesses in the Middle East and Africa. We support our merchants to overcome their cash constraints by financing their working capital and ensuring their growth without losing equity.

For more info, check our feature on Forbes.

Why FlapKap?

FlapKap is a fast, smart, collaborative and first of a kind startup that aims to disrupt the financial industry in the MENA region. We are backed by QED, BECO Capital, A15, Outliers, and Nclude with a total financing of over $40m USD. FlapKap offers a safe environment with a welcoming atmosphere to creativity and innovation. Everyday there are new challenges and significant achievements that make everyone charged, excited and proud to belong.

What is this role?

We're looking for a driven, ambitious, and energetic Sales Development Representative (SDR) to join our growing team. In this role, you'll be the first point of contact with potential customers, helping generate new business opportunities and playing a key role in our company's growth.

This is the perfect opportunity for someone who thrives on challenges, enjoys talking to people, and is motivated by performance-based rewards. Our uncapped commission structure means that top performers regularly earn up to 2x their base salary through commissions, making this a role where your effort directly impacts your income.

1.Success Definition (What Great Looks Like)

In the first 1-3 months, success means:

• Completed onboarding: mastered FlapKap’s product suite, ideal customer profile (ICP), and core messaging across all target verticals.
• Running a consistent outbound cadence of 90+ daily activities (calls, emails, LinkedIn) with a structured, data-driven approach.
• Booked 50+ qualified meetings/Month for BDRs with accurate and insightful handoff notes.

In the first 12 months, success means:

• Consistently hitting or exceeding monthly quotas for qualified meetings booked and pipeline generated.
• Demonstrated measurable improvement in call-to-meeting and meeting-to-opportunity conversion ratios.
• Recognised as a key pipeline contributor - a trusted partner to the BDR team with a reputation for quality over quantity.

2.Core Responsibilities: (List 6-10 outcome-focused responsibilities):

Outbound Prospecting & Lead Generation:

• Build and maintain a targeted prospect list across FlapKap’s key verticals: F&B, Clinics, Retail, and B2B.
• Research target accounts to identify key decision-makers (owners, GMs, Finance Directors) and understand their business context.
• Execute high-volume outbound outreach via cold calling, personalised email sequences, and LinkedIn social selling.

Discovery & Qualification:

• Conduct structured discovery calls using BANT and SPIN frameworks to assess prospect fit, urgency, and buying intent.
• Qualify leads against FlapKap’s ICP criteria including revenue threshold, operational history, and sector eligibility.

Meeting Booking & BDR Handoff:

• Schedule high-quality qualified meetings for BDRs, ensuring smooth handoff with detailed context on the prospect’s profile and pain points.
• Maintain a strong show rate by confirming and reminding prospects ahead of scheduled meetings.

CRM & Reporting:

• Log all activities, conversations, and pipeline updates accurately in the CRM (HubSpot).
• Provide weekly activity reports and conversion metrics to the Head of Sales.

Market Intelligence & Continuous Learning:

• Stay current on industry trends, competitor offerings, and FlapKap product updates to sharpen messaging.
• Share prospect feedback and market signals with the product and credit teams to improve targeting.

Requirements

• +1 years of experience in an SDR, BDR, or outbound sales role - fintech, SaaS, or B2B services strongly preferred.
• Proven track record of meeting or exceeding outbound activity and meeting-booking quotas.
• Hands-on experience with high-volume cold calling and multi-channel outbound sequences (email + phone + LinkedIn).
• Solid working knowledge of sales qualification frameworks such as BANT and SPIN.
• Experience using a CRM platform (HubSpot, Salesforce, or similar) to manage pipeline and report on activity.

Technical Skills:

• CRM Proficiency: HubSpot or Salesforce - pipeline management, activity logging, and reporting.
• Sales Engagement Tools: Apollo.io, LinkedIn Sales Navigator, or equivalent outbound sequencing platforms.
• Communication Tools: Microsoft Office / Google Workspace; confident on video calls (Google meet, Teams).

Benefits

• Competitive salary with an uncapped commission structure.
• Fast career growth in a high-growth fintech company.
• Medical insurance.
• Ongoing learning and professional development.
• A collaborative, high-performance culture where your ideas matter.
• Regular team events and engagement activities.
• The opportunity to make a real impact from day one.