{"id":1932899,"url":"https://alion.io/job/fleetio-senior-lifecycle-marketing-manager-2","title":"Senior Lifecycle Marketing Manager","company":{"id":3577,"name":"Fleetio","domain":"fleetio.com","url":"https://alion.io/company/fleetio","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":96000,"max_usd":181000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1177},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"YouTube","optional":false}],"status":"closed","first_seen_at":"2026-10-05T20:28:14Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-20T20:47:18Z","board_verified":false,"closed_at":"2026-10-20T20:47:18Z","days_open":15,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":15},"description":"A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!\nMore about our team and company:\nFleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg\nOur careers page: https://www.fleetio.com/careers\nWe're looking for a customer-obsessed lifecycle marketer who understands how to move users and accounts from interest to activation, conversion, adoption, expansion, and long-term customer value. You combine strategic thinking with operational excellence and know how to build personalized, data-driven lifecycle programs that improve engagement and accelerate revenue growth across multiple go-to-market motions.\nYou thrive in complex environments where different customer segments require different journeys. You understand the nuances between self-serve product-led growth, mid-market sales-assisted motions, and enterprise buying cycles-and know how to orchestrate experiences that meet customers where they are.\nYou are also experienced in email marketing and marketing automation, with a strong understanding of how to build scalable nurture programs, behavioral triggers, onboarding journeys, and customer communications that drive engagement and conversion across the customer lifecycle.\nAs Fleetio’s Senior Lifecycle Marketing Manager, you will own and evolve the customer journey across key stages of the funnel-from lead nurture and trial conversion through onboarding, product adoption, expansion, and retention. You’ll partner closely with Marketing, Product, Revenue Operations, Sales, Customer Success, and Product teams to create scalable lifecycle and email marketing programs that improve conversion rates, customer engagement, and revenue outcomes.\nYour Impact\nOwn and evolve Fleetio’s lifecycle marketing strategy\nDesign and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention\nBuild segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions\nDevelop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent\nIdentify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion\nDrive product-led growth and trial conversion initiatives\nPartner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance\nBuild onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly\nCreate behavioral and usage-based campaigns that guide users toward key activation milestones\nOptimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates\nSupport multi-motion go-to-market journeys\nBuild lifecycle programs that support both self-service and sales-assisted customer journeys\nPartner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accounts\nCollaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives\nEnsure lifecycle experiences align with broader integrated campaigns and GTM priorities\nOperationalize and scale lifecycle programs\nBuild and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems\nPartner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategy\nEvaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization\nEstablish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance\nMeasure, analyze, and optimize performance\nDefine and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators\nAnalyze funnel and behavioral data to identify friction points and optimization opportunities across the customer journey\nMonitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metrics\nTranslate customer insights into actionable recommendations that improve lifecycle performance and business outcomes\nDevelop reporting and dashboards that connect lifecycle initiatives to pipeline, revenue, and customer growth metrics\nYour Experience\n7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles\nProven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages\nStrong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions\nDeep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing\nHands-on experience with Marketo and Salesforce required; experience with Gainsight strongly preferred\nExperience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys\nStrong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions\nFamiliarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts\nExcellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success\nExperience building scalable automated nurture and engagement programs\nComfortable operating in fast-paced, high-growth environments with evolving processes and priorities\nBenefits \nMultiple health/dental coverage options (100% coverage for employee, 50% for family)\nVision insurance\nIncentive stock options\n401(k) match of 4%\nPTO - 4 weeks (increases at year two!)\n12 company holidays + 2 floating holidays\nParental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)\nFSA & HSA options\nShort and long term disability (short term 100% paid)\nCommunity service funds\nProfessional development funds\nWellbeing fund - $150 quarterly\nBusiness expense stipend - $125 quarterly\nMac laptop + new hire equipment stipend\nFully stocked kitchen with tons of drinks & snacks (BHM only)\nRemote working friendly since 2012 #LI-Remote\nFleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.\nThis application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.\nIf you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.","description_format":"text","description_chars":7478,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Parental leave","Professional development","Stock options","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fleet Management"],"lifecycle":[{"event":"open","at":"2026-10-05T22:31:15Z"},{"event":"close","at":"2026-10-20T20:47:18Z"}],"visa":[],"liveness":null,"pay":null,"html_url":"https://alion.io/job/fleetio-senior-lifecycle-marketing-manager-2","json_url":"https://alion.io/job/fleetio-senior-lifecycle-marketing-manager-2.json","meta":{"generated_at":"2026-10-21T17:00:33Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23990,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3577},"rest":"https://alion.io/mcp/rest/get_company?id=3577"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffleetio-senior-lifecycle-marketing-manager-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffleetio-senior-lifecycle-marketing-manager-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffleetio-senior-lifecycle-marketing-manager-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fleetio-senior-lifecycle-marketing-manager-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffleetio-senior-lifecycle-marketing-manager-2"}]}