{"id":3996782,"url":"https://alion.io/job/fls-product-marketing-manager","title":"Product Marketing Manager","company":{"id":2724231,"name":"FLS","domain":"fls.com","url":"https://alion.io/company/fls-com","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":98,"open_postings":11,"ghost_share":0,"stale_share":0.091,"repost_share":0,"time_to_fill_p50_days":29,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bucharest, Romania"],"countries":["RO"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":290000,"max":390000,"currency":"RON","period":"year","gross":null,"usd_annual":81810},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Photoshop","optional":true}],"status":"live","first_seen_at":"2026-11-09T00:00:00Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-13T05:30:36Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"About us:\nAt FLS, our mission is to transform the mining industry through innovation and sustainability. With over 140 years of experience, we are a global leader, providing the technology, knowledge, and services that empower miners to meet growing demands while minimising environmental impact.\nThe opportunity:\nAs Product Marketing Manager, based in Bucharest, you will play a critical role in translating market, customer, and business insights into differentiated value propositions, compelling messaging, and effective go-to-market strategies. You will work closely with Global Product Line Managers (GPLMs), Regional Marketing, Sales, and Digital teams to ensure strong alignment between product strategy and commercial execution.\nThis role is central to strengthening FLS’s value selling approach, articulating clear customer outcomes, developing value-based messaging, and enabling sales teams with tools such as value calculators and business cases.\nYou will also support the positioning and commercialization of lifecycle solutions, ensuring a strong focus on long-term customer value, service offerings, and aftermarket opportunities across the full customer journey.\nIn addition, the role requires leveraging data, digital tools, and AI-driven insights to optimize marketing effectiveness, enhance customer engagement, and improve decision-making across campaigns and go-to-market activities.\nWhat you will do:\nServe as the product marketing subject matter expert, enabling GPLMs and Sales to understand the customer buying journey and effectively communicate the value of FLS products, services, and lifecycle solutions\nDevelop and manage product marketing strategies and plans aligned with business priorities and growth targets\nTranslate strategies and goals into actionable marketing plans and initiatives that generate demand, drive pipeline, and support revenue growth\nLead the development of value propositions, messaging frameworks, and positioning for products, services, and lifecycle offerings\nDrive value selling initiatives, including the creation of value-based messaging, business cases, and value calculators to support commercial teams\nCollaborate with GPLMs and regional teams to support go-to-market planning, product launches, and commercialization strategies\nOwn the development and execution of content marketing plans aligned to customer journeys, including digital and offline channels\nWork cross-functionally to execute integrated marketing campaigns across email, nurture programs, search, digital advertising, social media, and events\nAnalyze campaign performance and customer insights, leveraging data and AI tools to generate actionable recommendations and optimize performance\nDevelop deep understanding of customer segments, industries, and use cases through market research and close collaboration with Sales and GPLMs\nSupport the positioning and promotion of lifecycle solutions, emphasizing long-term customer value, service offerings, and aftermarket growth opportunities\nDefine and optimize website content, SEO, and digital experiences to support engagement and conversion across the customer journey\nCreate high-quality sales enablement materials, including presentations, messaging guides, and customer-facing content\nPlan and deliver content and messaging for exhibitions, customer events, and industry engagements\nDevelop customer success stories and case studies in collaboration with regional teams\nManage marketing budgets and track performance against defined KPIs\nWhat you need to succeed:\nBS/BA Degree in marketing, business, communications, or related field\n5+ years of experience in product marketing, preferably within a global B2B or industrial environment\nStrong expertise in go-to-market strategy, product positioning, and integrated campaign execution\nProven experience in developing value selling concepts, including value propositions, business cases, and value calculators\nExperience working with lifecycle solutions, services, or aftermarket offerings is highly desirable\nStrong experience leveraging data, digital tools, and AI to enhance marketing performance, customer insights, and decision-making\nExperience working with CRM systems and marketing automation platforms\nComfortable marketing technical products and translating complex solutions into clear, compelling value-based messaging\nExperience working in cross-functional, multi-cultural, and global environments\nStrong commercial mindset with the ability to align marketing initiatives to business outcomes\nExperience in SEO, digital content strategy, and customer journey optimization\nProficiency in PowerPoint and experience creating high-impact sales presentations\nExperience with Adobe Creative Cloud (Photoshop, InDesign) is an advantage\nExcellent command of English - must be fluent in writing as well as spoken.\nTotal gross salary target range incl. variable pay: 290.000 - 390.000 Ron.\nThe placement within the salary range will be assessed during the recruitment process based on the candidate’s skills, competencies, knowledge, and relevant experience.\nAs an equal opportunity employer, FLS embraces diversity and equality by promoting an environment of inclusion. We encourage applicants of all backgrounds and perspectives to apply - the more diverse our employees are, the stronger our team is. In our commitment to equal opportunity and eliminating bias, we kindly request that you exclude personal information such as age, ethnicity, marital status, number of children, and photographs from your application materials.\nWe offer all employees access to a dedicated recognition platform, empowering you to celebrate achievements, share appreciation and stay connected globally.","description_format":"text","description_chars":5722,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Mining Tech","Industrial Machinery","Maintenance, Repair & Operations (MRO)"],"lifecycle":[{"event":"open","at":"2026-11-10T01:31:29Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":3,"expected_fill_days":29,"reasons":["conf:9","velocity","win:early","comp:brand"],"computed_at":"2026-11-12T10:38:37Z"},"pay":{"stated_usd_annual":81810,"is_top_pay":false},"html_url":"https://alion.io/job/fls-product-marketing-manager","json_url":"https://alion.io/job/fls-product-marketing-manager.json","meta":{"generated_at":"2026-11-13T17:11:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":34350,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2724231},"rest":"https://alion.io/mcp/rest/get_company?id=2724231"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffls-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffls-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffls-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fls-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffls-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3996782}},{"tool":"search_jobs","arguments":{"company":"fls.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3996782},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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