{"id":1966710,"url":"https://alion.io/job/follettsoftware-demand-generation-specialist","title":"Demand Generation Specialist","company":{"id":6894,"name":"Follettsoftware","domain":"follettsoftware.com","url":"https://alion.io/company/follettsoftware","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":86000,"max_usd":160000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":300},"experience_years_min":3,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agentic Workflows","optional":false},{"name":"Microsoft Office","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-10-06T17:07:23Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-10T22:00:53Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Company Overview: \nEverything we do is for educators. We’re partnering with them to advance a bold vision for education that boosts district performance and student success. At Follett Software, we empower educators across roles with technology that streamlines processes and manages information and resources to improve their schools, increase student success, and drive the future of education. We believe that by empowering educators to amplify their impact on students’ lives, we can change the world. Our goal and mission is to drive the future of education. We are inspired by educators to deliver transformative technology. Our innovative, connected solutions simplify challenges and offer a seamless and intuitive experience.\n\nPOSITION SUMMARY \n\nThe Demand Generation Specialist is an acquisition-focused role within Marketing, reporting to the Sr Manager, Demand Generation on our Growth Marketing team. This role strengthens Follett Software’s acquisition engine by planning, executing, measuring, and optimizing demand generation activity to drive revenue growth and maximize profitability for the Follett Software Organization. Working closely with marketing leaders and cross-functional partners, the role translates business priorities into strategic campaigns and actionable performance insights that support pipeline growth and consistent campaign execution. \n\nPOSITION SCOPE \n\nResponsibilities \nWork closely with the marketing team and other go-to-market partners to develop, implement, and measure integrated marketing campaigns that drive revenue growth. \nPartner with marketing leadersand cross-functional stakeholders to translate businessneeds into campaign briefs, audience priorities, messaging, offers, and activation plans. \nLeverage approved AI tools and agentic workflows to improve campaign planning, content development, reporting, optimization, and operational efficiency. \nCoordinate campaignproductionacrossexisting and emerging marketing channels,maintainingvisibility into timelines, dependencies, deliverables, and handoffs. \nEnsure consistent brand messaging and positioning across all marketing channels and touchpoints. \nMonitor full-funnel marketing performance to surface insights and optimization opportunities for the Growth Marketing team. \nPrepare regular reports and presentations for senior management, providing insights on leading and lagging indicators, revenue performance, market trends, and growth opportunities. \nCreate and maintain campaign documentation, calendars, status, and KPI reporting to support consistent execution and shared visibility. \nCreate optimization strategies for testing audiences, messaging, content, segmentation, offers, and other campaign tactics to continuously improve engagement and conversion. \nCollaborate with Marketing, Sales, and other go-to-market partners to support lead follow-up, feedback loops, and alignment on acquisition priorities. \nOther duties as assigned. \n\nQUALIFICATIONS \n\nBachelor’s degree or equivalent experience in Marketing, Business, Communications, or a relatedfield. \n3-5years of experience in demand generation, campaign marketing, digital marketing, or a related B2B marketing role; experience in B2B SaaS required(EdTech experience is a plus) \nDemonstrated ability to learn and apply AI tools, automation, and agentic workflows in marketing, with appropriate judgmentand adherence to company policies. \nExperience managing and marketing campaigns across multiple channels such as email, paid media, webinars, events, content, or partner programs, including success measurement \nExperience working in a CRM system such as Salesforce; familiarity with campaigns, opportunities, and related data to analyze performance and create reports. \nStrong written and verbal communication skills, with attention to detail and accuracy in campaign execution. \nProficiency in Microsoft Office products; practical experience with Excel is preferred, including data sorting, filtering, cleanup, basic formulas, and pivot tables. \n\nWORK ENVIRONMENT \n\nThis role is remote and only open to candidates currently located in the United States and able to work without sponsorship. \nIt requires a suitable space that provides a private and quiet workplace. \nWork hours and schedules are set to accommodate the requirements of the position and the needs of the organization and may be adjusted as needed. \n\nPHYSICAL REQUIREMENTS \n\nPerform tasks in a home office environment with frequent virtual meetings, communications, and interruptions, requiring effective time management and prioritization. \nProlonged sitting with sustained visual focus on digital screens, requiring the ability to interact at a typical working distance. \nFrequent use of keyboard and mouse, involving repetitive hand movements and fine motor skills for typing, navigating, and handling materials. \nOccasionally adjust position or move within the workspace to reach, retrieve, or access items, involving bending, twisting, or reaching, and occasionally lifting or carrying items weighing up to 10 pounds. \nTravel requirements: Minimal (less than 10%) \n\nThis job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilitiesor working conditions associated with the position. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. \nEEO\nFollett Software providesequal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We are committed to providing reasonable accommodations to, among others, individuals with disabilities and disabled veterans. If you are interestedin applying for employment and need assistanceor an accommodationin the application process due to a disability, please contact us by emailand let us know the nature of your request and your contact information. \n Email: \nCCPA Notice for California Residents: https://follettsoftware.com/wp-content/uploads/2024/10/Notice-to-California-Applicants.pdf","description_format":"text","description_chars":6457,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Home office"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Education","EdTech Platforms","E-learning"],"lifecycle":[{"event":"open","at":"2026-10-06T17:42:23Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 1","filings_12m":1,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":102500,"route":null,"cap_exempt":false,"checked_at":"2026-10-03T21:08:04+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":47,"reasons":["conf:0","win:early"],"computed_at":"2026-10-10T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/follettsoftware-demand-generation-specialist","json_url":"https://alion.io/job/follettsoftware-demand-generation-specialist.json","meta":{"generated_at":"2026-10-11T01:33:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":2346,"day_limit":5000,"remaining_today":2654,"minute_limit":60,"resets_at":"2026-10-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":6894},"rest":"https://alion.io/mcp/rest/get_company?id=6894"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffollettsoftware-demand-generation-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffollettsoftware-demand-generation-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffollettsoftware-demand-generation-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/follettsoftware-demand-generation-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffollettsoftware-demand-generation-specialist"}]}