Senior Brand Manager

We offer:

• Medical insurance;
• Hybrid work schedule;
• Every Friday working day until 4.00pm;
• Support program during the adaptation period of new employees, excursion to the plant;
• Transfer to the office and back;
• Free parking;
• Corporate mobile phones;
• Corporate discount on all our products;
• Corporate events (team building, mountain hikes, New Year's party);
• Corporate gifts for significant dates (employee's birthday, Children's Day, New Year).

Main tasks:

• Drive brand growth in terms of market share, penetration, and sales;
• Strengthen brand equity (awareness, consideration, preference);
• Ensure sustainable profitability of the brand/portfolio;
• Identify growth opportunities (new segments, channels, innovations);
• Deliver successful innovation and product launches;
• Contribute to P&L management.

Functional responsibilities:

• Develop and execute brand strategy and long-term growth plans;
• Analyze market trends, competitors, and consumer behavior; track and evaluate brand performance and KPIs;
• Lead new product development (NPD) and innovation projects;
• Develop communication from scratch;
• Plan and execute integrated marketing campaigns (ATL/BTL/Digital);
• Manage marketing budgets, monitor ROI and campaign effectiveness;
• Lead cross-functional project teams;
• Mentor and guide junior team members (1 JBM & 1 EBM).

Minimum requirements:

• Minimum of 4 year of experience in FMCG marketing;
• Profound analytical skills;
• Proficiency in MS (PowerPoint, Excel);
• English language - advanced level;
• Innovation and NPD leadership;
• Team leadership and mentoring.