{"id":477998,"url":"https://alion.io/job/formal-product-marketing-manager","title":"Product Marketing Manager","company":{"id":4208,"name":"Formal","domain":"formal.com","url":"https://alion.io/company/formal","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"D","score":45,"open_postings":11,"ghost_share":0.909,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-25T05:49:26Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":115000,"max_usd":234000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2824},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"ClickHouse","optional":false},{"name":"Datadog","optional":false},{"name":"GDPR","optional":false},{"name":"HIPAA","optional":false},{"name":"Least Privilege","optional":false},{"name":"Notion","optional":false}],"status":"live","first_seen_at":"2025-08-19T19:57:57Z","employer_posted_date":"2025-08-19","last_verified_at":"2026-10-26T00:49:16Z","board_verified":true,"closed_at":null,"days_open":432,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":431},"description":"About Formal\nFormal is data security platform designed to help teams understand and control their data on autopilot.\nWe're building a modern protocol-aware reverse-proxy for datastores and APIs that helps organizations understand their data in real-time. This allows teams to see how sensitive data is stored, consumed, and used in order to enforce least privilege through masking, filtering, or anonymization policies.\nWe are trusted by leading companies such as Ramp, Gusto, Notion to solve problems across data security and compliance, data quality management, and infrastructure access.\nFormal is backed by top-tiers VCs including Thrive Capital and Y Combinator with angel investors that include executives and founders from Datadog, Clickhouse, Plaid, and Vanta.\nAbout the Role\nAs our Product Marketing Manager, you will play a crucial role in shaping and communicating Formal's value proposition to our target market. You'll work closely with our product, sales, and leadership teams to develop and execute marketing strategies that drive growth and establish Formal as a leader in the data security space.\nWhat you'll do\nDevelop and execute marketing strategies that align with Formal's business objectives and target audiences\n\nBuild marketing campaigns (including in-person events, digital events, social/PR, customer marketing) to drive sales pipeline and acquire new customers\n\nCreate and maintain product positioning and messaging that differentiates Formal in the market\n\nProduce high-quality marketing collateral, including whitepapers, case studies, blog posts, and sales enablement materials\n\nWork closely with the sales team to develop and refine pitch decks, demo scripts, and other sales tools\n\nPlan and execute product launches, ensuring all teams are aligned and prepared\n\nAnalyze marketing performance metrics and provide insights on how to optimize ROI, strategies, and tactics.\n\nWhat You Need\n5+ years of experience in product marketing, preferably in B2B SaaS or cybersecurity industries\n\nProven track record of successfully launching and marketing complex technical products\n\nStrong understanding of data security, compliance frameworks (e.g., GDPR, CCPA, HIPAA), and cloud technologies\n\nExcellent written and verbal communication skills, with the ability to translate technical concepts into clear, compelling messages for various audiences\n\nExperience working with sales teams to develop effective go-to-market strategies and sales enablement materials\n\nAnalytical mindset with the ability to use data to inform decision-making and measure marketing impact\n\nCollaborative spirit with the ability to work effectively across different teams and stakeholders\n\nNice-to-Haves\nExperience working in or with early-stage startups in the security or data management space\n\nStrong project management skills with the ability to manage multiple initiatives simultaneously\n\nCreativity and innovation in developing marketing strategies and content\n\nPassion for technology and staying current with industry trends\n\nCompensation\nThis role offers cash compensation and a stock options grant.\n\nThe positioning of offers within a certain range depends on various factors, including: candidate experience, qualifications, skills, business requirements and geographical location.\n\nBenefits (for U.S.-based full-time employees)\n100% medical, dental & vision insurance coverage for you\nPartially covered for your dependents\n\nFlexible PTO","description_format":"text","description_chars":3443,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Insurance coverage","Stock options","Vision 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