{"id":4211963,"url":"https://alion.io/job/formula-e-race-gtm-promotion-manager","title":"Race GTM Promotion Manager","company":{"id":445864,"name":"Formula E","domain":"fiaformulae.com","url":"https://alion.io/company/formula-e","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":null},"role":"Sales","role_family":"Sales","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-06T00:00:00Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-13T01:19:13Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Want to accelerate your career? Electrify your potential as a Race GTM Promotion Manager and join the fastest growing motorsport on the planet!\nAbout Formula E:\nFormula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.\nHosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche, and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s).\nUsing the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.\nWelcome to the home of Global Electric Street Racing.\nThe Role:\nAre you a performance marketer who lives for the moment a campaign turns into a full grandstand? We are looking for a Race GTM Promotion Manager to join the Formula E ticketing team. You will build and deliver the go-to-market plans that drive ticket sales and attendance across our global calendar of street races, working across multiple markets, time zones, languages and fan cultures.\nEvery race is different: a city hosting Formula E for the first time needs a very different approach from an established race with a loyal local following. You will take our global GTM strategy and turn it into campaigns that feel authentic in each market, activate the right channel mix for each race, and keep every stakeholder working from the same plan.\n\nOwn the Race GTM Plan: You build and maintain the go-to-market plan for each of your races, the single source of truth for marketing activity, audience targeting, channel strategy and ticket sales. Every stakeholder works from it, and you keep it current and commercially grounded.\n\nPerformance Marketing & Channel Mix: You plan and run paid and performance marketing for each race, selecting and optimising the right channels for each market.\n\nDrive Ticket Sales & Commercial Conversion: You deliver promotional plans that turn awareness into purchases, with a sharp focus on markets where Formula E is still building its fan base and every activation needs to work harder. You work with the Revenue & Yield team on offers and promotions within the agreed pricing framework.\n\nPromoter & Stakeholder Alignment: You are the main link between central ticketing and local race promoters, working across different commercial structures, languages and cultural expectations to keep delivery seamless.\n\nAgency Management: You manage local agency relationships across creative, media and activation. You make sure partners understand our ambition, are set up to deliver against it and are held to a clear performance standard. When a partnership isn't working, you flag it quickly and come with a solution.\n\nData & Insights Mastery: You monitor sales velocity and conversion across channels, work out the why behind the numbers and feed those insights straight back into the plan.\n\nWhat we're looking for in you:\nThe International Marketer: You have a strong understanding of the cultural, commercial and media landscape across international markets, and you move between them with confidence.\n\nThe Performance Marketing Expert: You bring hands-on experience running sophisticated paid media and multi-channel marketing campaigns. You maintain a clear, unwavering line of sight between marketing spend and tangible customer acquisition or ticket sales outcomes.\n\nThe Global Communicator: You are an outstanding communicator who can seamlessly translate a global brand vision into local relevance. You have the organisational skills to collaborate and manage relationships effectively across significant time zone differences and language barriers.\n\nThe Analytical Thinker: You are entirely comfortable working inside data dashboards, with a proven ability to translate complex data sets and sales metrics into a clear, actionable story of \"what's next\" for campaign performance.\n\nThe Curious Self-Starter: You are energised by the variety of a global calendar and have a make-it-happen mentality in markets that may not have a playbook yet.\n\nThe Resilient Team Player: You bring multiple functions and time zones together around a common goal, and stay positive and energetic when no two race weekends are the same.\n\nWhat's in it for you?\n25 days' annual leave, Birthday day off and Wellbeing leave\n\nOpportunity to extend your stay if travelling for a race event\n\nHealth Cash Plan and access to the Aviva Digital Workplace app\n\nEnhanced Parental Leave\n\nFlexible Bank Holidays\n\nPaid volunteer and carer's leave\n\nCycle to Work and Electric Car Scheme\n\nFormula E store discount\n\nRegular social events and employee working groups\n\nThis is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London office.\nApplication Process\nThink you’ve got what it takes to join our race to the future?\nThe closing date for this role is 18th November 2026, however if we receive a high volume of applications we may close it early.\nAt Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.\nOur mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.\nWe’ll see you at the starting line!\n¡VAMOS!\nIf you require further assistance in accessing the application or require a different format of the application, please contact \nIf this role isn’t quite for you but you want to join Formula E, why not ‘Connect’ with us here to be the first to know of new opportunities!","description_format":"text","description_chars":6169,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Annual leave","Parental leave"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Sporting Events","Motorsports"],"lifecycle":[{"event":"open","at":"2026-11-13T01:19:13Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-11-12T09:37:45+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":73,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.775,"p_room":0.945,"age_days":7,"expected_fill_days":15,"reasons":["conf:1","win:mid"],"computed_at":"2026-11-13T03:17:55Z"},"pay":null,"html_url":"https://alion.io/job/formula-e-race-gtm-promotion-manager","json_url":"https://alion.io/job/formula-e-race-gtm-promotion-manager.json","meta":{"generated_at":"2026-11-13T03:17:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6873,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":445864},"rest":"https://alion.io/mcp/rest/get_company?id=445864"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fformula-e-race-gtm-promotion-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fformula-e-race-gtm-promotion-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fformula-e-race-gtm-promotion-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/formula-e-race-gtm-promotion-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fformula-e-race-gtm-promotion-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4211963}},{"tool":"search_jobs","arguments":{"company":"fiaformulae.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4211963},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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