{"id":146593,"url":"https://alion.io/job/fort-founding-designer","title":"Founding Designer","company":{"id":1190,"name":"Fort","domain":"fort.cx","url":"https://alion.io/company/fort","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Work at a Startup","truth_index":null},"role":"Design","role_family":"Design","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":150000,"max":220000,"currency":"USD","period":"year","gross":null,"usd_annual":220000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-08-28T12:37:48Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-16T12:51:50Z","board_verified":true,"closed_at":null,"days_open":49,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":49},"description":"About Fort\nFort is a San Francisco-based wearables company.\nWe are building a premium health tracking device for people who want to keep their bodies strong and capable for life. Fort helps people understand their training, recovery, and progress in a way that feels clear, useful, and motivating.\nWe care about creating a product and brand that feel refined, human, and deeply useful: part health companion, part beautiful object, part new ritual for strength and longevity.\nAbout the role\nFort is hiring a Founding Designer to define how Fort looks, feels, and communicates across product, brand, and growth.\nThis person will shape the visual and product experience of a premium wearable for strength and health, focusing on the app with opportunities to oversee creative across other moments like product marketing, social, email, packaging, and community. You’ll be empowered with the best tools, a design-focused environment, and resources to work with or hire others into the design team at Fort.\nThe design bar for Fort should feel like premium apparel, boutique wellness, and modern health brands, rather than traditional fitness tech. We are building something that feels beautiful enough to wear every day, useful enough to change behavior, and clear enough to understand within seconds.\nWhy this role matters\nFort needs to become instantly understandable and desirable.\nStrength is one of the most important parts of long-term health, but most fitness products still make it feel niche, manual, intimidating, or overly technical. Fort’s job is to make strength and recovery feel like a natural part of everyday health, and an inevitable part of an aspirational lifestyle.\nThe right person will help make Fort feel premium, trustworthy, warm, and culturally relevant across every touchpoint: the app, the website, the product story, the social presence, the preorder funnel, the launch, and the way customers first experience the brand.\nWhat You’ll Do\nDefine Fort’s visual system\nOwn Fort’s design language across app, marketing, social, and other brand surfaces.\nBuild a system that feels premium and restrained without becoming vague or generic.\nCreate a visual identity that can scale across product UI, landing pages, paid ads, founder content, emails, investor updates, creator assets, and launch moments.\nSet standards for typography, layout, hierarchy, color, imagery, motion, and art direction.\nDesign product experiences\nShape the Fort app experience across workout summaries, weekly progress, muscles trained, strength trends, recovery context, and health narratives.\n\nMake training data feel clear, calm, useful, and emotionally resonant.\n\nHelp translate complex sensor data, strength tracking, and recovery signals into simple product moments people can actually understand and act on.\n\nDesign interfaces that feel premium and intelligent, not clinical, crowded, or gamified in a cheap way.\nShape Fort’s creative direction\n\nArt-direct product renders, on-wrist visuals, lifestyle scenes, animations, packaging moments, and launch creative.\n\nCollaborate with 3D artists, content producers, photographers, marketers, coaches, community leads, and founders.\n\nHelp define the world Fort belongs in: premium health, modern strength, boutique wellness, longevity, design, and everyday capability.\n\nMake strength feel like health infrastructure, not a niche gym-bro feature.\n\nWhat We’re Looking For\n5+ years of experience in product, mobile, or brand design.\n\nAn exceptional portfolio with strong taste, clear thinking, and polished execution.\n\nExperience designing for premium consumer, wellness, fitness, fashion, beauty, health, hardware, lifestyle, or hospitality brands.\n\nStrong product UI instincts, especially around making data, progress, and health insights feel clear and motivating.\n\nAbility to design growth surfaces that convert without feeling loud, cheap, or generic.\n\nExcellent typography, layout, hierarchy, visual storytelling, and art direction.\n\nA strong sense for what makes a product feel desirable, trustworthy, and premium.\n\nA genuine interest in health, strength, longevity, aesthetics, and consumer products.\nLocation\nIn-person in SF strongly preferred, would consider NY for the right candidate!","description_format":"text","description_chars":4237,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Fitness","Fitness Equipment"],"lifecycle":[{"event":"open","at":"2026-08-28T12:37:48Z"}],"visa":[],"liveness":{"score":17,"band":"cold","label":"Long shot","p_open":1,"p_active":0.371,"p_room":0.45,"age_days":48,"expected_fill_days":30,"reasons":["conf:2","win:tail"],"computed_at":"2026-10-16T05:45:00Z"},"pay":{"stated_usd_annual":220000,"is_top_pay":true},"html_url":"https://alion.io/job/fort-founding-designer","json_url":"https://alion.io/job/fort-founding-designer.json","meta":{"generated_at":"2026-10-16T14:18:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per 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