{"id":3410788,"url":"https://alion.io/job/fortive-vp-demand-generation","title":"VP Demand Generation","company":{"id":1907282,"name":"Fortive","domain":"fortive.com","url":"https://alion.io/company/fortive","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Eightfold","truth_index":{"grade":"A","score":91,"open_postings":44,"ghost_share":0,"stale_share":0.341,"repost_share":0.045,"time_to_fill_p50_days":55,"computed_at":"2026-11-08T05:47:12Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":160100,"max":297800,"currency":"USD","period":"year","gross":null,"usd_annual":297800},"salary_estimate":null,"experience_years_min":15,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"ChatGPT","optional":false},{"name":"LLM","optional":false},{"name":"Machine Learning","optional":false},{"name":"Perplexity","optional":false},{"name":"Salesforce","optional":false},{"name":"Agentic Workflows","optional":true},{"name":"HubSpot","optional":true}],"status":"live","first_seen_at":"2026-10-28T16:48:13Z","employer_posted_date":null,"last_verified_at":"2026-10-28T16:48:13Z","board_verified":false,"closed_at":null,"days_open":10,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":10},"description":"VICE PRESIDENT, DEMAND GENERATIONJob DescriptionServiceChannel is the leading cloud-based service automation platform for facilities management. We offer a single platform to source, procure, manage, and pay for repair and maintenance services from commercial contractors. ServiceChannel is well established, but even after almost 20 years we still retain the spirit of a startup. We are primed for success, and we are currently on a high growth trajectory. We are committed to crafting a great product for our customers and a phenomenal work environment for our employees to succeed professionally and personally.\nServiceChannel helps many of your favorite brands manage their brick-and-mortar facilities. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton, and Chipotle, among 500 other brands in over 70+ countries, rely on ServiceChannel to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by innovating within data analytics, IOT, and machine learning through our market-leading software and services.\nWe’re seeking a Vice President of Demand Generation to join our Marketing team to lead our demand generation strategy, planning, and execution to drive growth and scale for ServiceChannel business. This leader will report to the CMO and manage a team and agencies, working with Sales, Operations, and Customer Success to achieve our overall go-to-market, revenue, and retention goals. You’ll bring your expertise and track record to help ServiceChannel continue to achieve high year-over-year growth.\nKey ResponsibilitiesPlanning & Strategy:\n\nOwn the Demand Generation sub-function for ServiceChannel, including annual planning, budget/investment prioritization, performance management, and execution across digital, ABM, lifecycle, events, Marketing Ops, and MarTech.\n\nDefine the overall demand generation plan, including strategy, marketing channel mix, campaigns, and investments – aligned with the goals of the organization.\n\nPartner with the CMO and GTM leadership team to shape ServiceChannel’s growth strategy and annual marketing plan.\n\nMaintain and enhance a campaign measurement framework to ensure ongoing management and adjustments aligned with the marketing funnel KPIs as well as pipeline, bookings, and revenue targets.\n\nAccountable for the demand generation budget, agency/vendor investments, campaign spend effectiveness, and resource allocation decisions.\n\nAccountable for measurable contribution to pipeline creation, bookings, revenue growth, customer expansion, retention support, funnel conversion, and campaign ROI.\n\nAccount-Based Marketing (ABM):\n\nWork closely within Marketing and with Sales and Operations to manage the ServiceChannel target account lists and ideal customer profiles (for different customer segments) using data-driven insights. This includes understanding and mapping out buying groups with organizational decision-makers and influencers, including identifying key contacts within named accounts through tools and data providers.\n\nDevelop, enhance, and strengthen the company’s full-funnel ABM strategy and campaigns to expand into key customer accounts with targeted tactics that drive awareness, engagement and adoption through touchpoints across marketing and sales channels.\n\nUse our ABM platform (6Sense) with third-party intent data and our first-party data to score accounts and build, manage, and measure customer journeys and their specific campaigns that drive account engagement forward through the funnel and resulting revenue.\n\nLeverage advanced techniques (e.g., multithreading) to maximize ABM program impact, while identifying tactics to operationalize buying groups in target accounts across the entire GTM organization.\n\nDigital Demand Gen:\n\nDrive strategy, execution, and optimization of multi-channel digital marketing programs to expand our marketing reach and partner with Brand to ensure ServiceChannel is the preferred vendor of vendors being evaluated during buying processes, therefore increasing website traffic and account engagement and driving inbound and outbound pipeline from our target customers.\n\nWork with product marketing and brand marketing to hone the creative and messaging of landing pages, ads, emails, and other digital assets.\n\nDevelop and constantly iterate on a testing plan designed to identify incremental campaign improvements and channel optimizations.\n\nEstablish and track KPIs and leading indicators as part of these campaigns.\n\nAI & LLM-Driven Marketing\n\nChampion the use of AI-assisted workflows to reduce manual lift on the team and increase campaign velocity.\n\nIdentify & and lead adoption of AI/agentic tools to help across the funnel; from account and contact research to campaign orchestration, to content generation and personalization at scale.\n\nPartner with Marketing Ops and IT/Engineering to responsibly integrate AI tools into the existing Martech and data stack, ensuring data quality and governance.\n\nSEO/GEO/AEO and Website\n\nExpand the team's search strategy beyond traditional SEO to include Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — ensuring the company's content and brand are surfaced accurately in AI-powered search experiences and LLM-based answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews) as well as SEO.\n\nCapture inbound leads via the website, including conversion rate optimization for turning website visitors into leads, and leveraging content on the site to support not only the top of the funnel, but also the middle and bottom of the funnel.\n\nTradeshows & Events:\n\nOwn the strategy and execution of the company’s participation in trade shows and conferences that help drive pipeline, revenues, and brand awareness.\n\nResearch, evaluate, and prioritize key industry conferences and trade shows to ensure the company's optimal participation and visibility.\n\nCollaborate with Marketing, Sales, Product, and Customer Success teams to ensure consistent messaging and a well-orchestrated presence at the event and optimize lead follow-up processes.\n\nCoordinate all aspects of event logistics including booth design and setup, promotional materials, technology requirements, and event-specific marketing campaigns.\n\nAnalyze event outcomes in terms of lead generation, sales conversions, brand exposure, and other KPIs to guide future participation decisions.\n\nRelationship Marketing (Lifecycle / Engagement):\n\nOversee the strategy and execution to build strong relationships with our customers and increase share of wallet by up-selling & cross-selling new offerings.\n\nMap out the customer journey and identify triggers/opportunities for upselling and cross-selling new offerings. Work cross-functionally to determine the best way to reach and impact those customers (e.g., email, in-app marketing, phone, webinar) and design and execute campaigns.\n\nDesign and deliver periodic targeted newsletters for existing customers to include customer stories, new product offerings, insights by vertical, and other relevant information. Work cross-functionally to identify and leverage content from around the broader ServiceChannel organization.\n\nOperations / Technology Stack:\n\nServe as the owner within Marketing of the company’s MarTech and data stack, which includes Salesforce, HubSpot, Optimizely, and 6Sense, amongst others.\n\nOversee Marketing Ops, including managing a team member dedicated to marketing ops, and collaborating closely with IT / Engineering.\n\nManager and Leader:\n\nLead the demand generation organization through subordinate managers and senior functional leads, directing multiple teams and external agencies across demand gen, campaigns, digital, ABM, lifecycle/engagement, events, and Marketing Ops. \nContinue to lead and develop a team of marketers to support all of the above - demand gen, campaigns, channels, digital marketing, trade shows/events, Ops/tech, and lifecycle/engagement marketing. Help build the team where gaps exist.\n\nApply your experience in project management to initiatives and campaigns that include internal stakeholders and external agencies.\n\nPartner with product marketing and corporate marketing functions to develop programs and campaigns.\n\nContribute to the content strategy and assets developed by product marketing.\n\nRequired Skills & Experience\nMinimum of 15 years of experience creating, executing, and leading demand generation in B2B high-tech industries with at least 6 years leading the entire demand generation function.\n\nEnterprise and commercial/mid-market marketing experience is required; experience also marketing to SMB is a plus.\n\nStrategic, creative, and analytical thinker with the ability to build creative marketing campaigns that have a measurable impact on pipeline.\n\nExpertise across inbound and outbound strategies and tactics, including setting priorities across display/ digital advertising, email marketing, SEM, AEO/GEO/SEO, content syndication, direct mail, events, etc.\n\nData-driven, with a firm grasp on key metrics and performance indicators.\n\nMarketing technology expert, with deep experience with the tools necessary for effective demand generation and those that are a “nice to have.” Experience with Salesforce and Intent data/ABM technology a strong plus.\n\nHands-on experience leveraging AI/LLM-based tools and agentic workflows to drive marketing efficiency, from account research and campaign orchestration to content generation at scale.\n\nDemonstrated track record of working with cross-functional teams to achieve revenue and retention goals, taking a team-first and company-first approach.\n\nAbility to recruit, develop, and retain top talent.\n\nComfortable leading change and know what it takes from a people, systems, and processes standpoint to optimize the predictable revenue engine.\n\nAccountable for results, with the ability to work collaboratively across sales, marketing and operations teams to achieve results.\n\nProblem solving skills to identify and solve complex problems.\n\nComfortable working on a high-performing team that is constantly challenging itself.\n\nCan-do, positive, inspiring attitude.\n\nAbility to manage multiple priorities in a fast-paced environment, while still ensuring high quality deliverables and a strong attention to detail.\n\nBA/BS degree.\n\nPreferred Skills & ExperienceMBA preferred.\n\nWhy Work for Us\nAs a brand that is shaping the future of our industry, we only succeed by recruiting and developing the best talent available. This is a team that is driven to do better, emphasizes continuous improvement, acts with integrity and works together to win together.\n\nIn 2021, we joined the Fortive group of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Fortive accelerates ServiceChannel’s growth through extraordinary business systems, cross-industry expertise and employee development resources.\n\nFortive Corporation OverviewFortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.\nWe are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.\nWe are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.\nAt For...","description_format":"text","description_chars":14483,"description_truncated":true,"requirements":{"experience_years_min":15,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Test & Measurement Instruments","Manufacturing & Industrial Software"],"lifecycle":[{"event":"open","at":"2026-10-28T17:28:15Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":10,"expected_fill_days":55,"reasons":["seen:10","velocity","win:early","comp:brand"],"computed_at":"2026-11-08T05:47:12Z"},"pay":{"stated_usd_annual":297800,"is_top_pay":true},"html_url":"https://alion.io/job/fortive-vp-demand-generation","json_url":"https://alion.io/job/fortive-vp-demand-generation.json","meta":{"generated_at":"2026-11-08T09:29:41Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20613,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1907282},"rest":"https://alion.io/mcp/rest/get_company?id=1907282"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffortive-vp-demand-generation"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffortive-vp-demand-generation"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffortive-vp-demand-generation"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fortive-vp-demand-generation\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffortive-vp-demand-generation"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3410788}},{"tool":"search_jobs","arguments":{"company":"fortive.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3410788},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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