{"id":3142134,"url":"https://alion.io/job/forward-role-creative-strategist","title":"Creative Strategist","company":{"id":2641128,"name":"Forward Role","domain":"forwardrole.com","url":"https://alion.io/company/forwardrole","size_band":"1001-5000","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manchester, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":40000,"max":50000,"currency":"GBP","period":"year","gross":null,"usd_annual":66891},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"TikTok Ads","optional":false},{"name":"X (Twitter)","optional":false}],"status":"live","first_seen_at":"2024-11-05T10:14:00Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-26T08:50:04Z","board_verified":true,"closed_at":null,"days_open":720,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":720},"description":"Paid Social Creative Strategist\nSalary £40-50k DOE\nManchester City Centre - Hybrid\nForward Role are working with a fast-growing beauty retail business to find a Creative Strategist to own and drive their performance creative strategy across Meta and TikTok paid ads - someone who can turn customer insight and performance data into creative that genuinely scales.\nThis is a deliberately niche brief, and that's by design. My client isn't looking for a content person or a creative who follows trends and produces nice-looking assets. They need someone who sits at the intersection of creative, performance marketing, data and consumer psychology - someone who understands direct-response creative and consumer behaviour, is comfortable living in the numbers, and can make strategic creative decisions because of what the data tells them, not instead of it.\nThis is a genuinely key hire for them, one at the heart of some ambitious growth plans over coming years - if you’re interested in taking your career to the next step in a rapidly growing, genuinely exciting eCommerce brand then this might be the role for you…\nKey Responsibilities\nOwn the creative strategy and testing roadmap across Meta and TikTok ads\nAnalyse performance data to understand why creatives are winning or losing - hooks, angles, formats, messaging, offers, CTAs and more\nIdentify new creative angles and hypotheses, and build structured tests around them\nDevelop briefs for creators, UGC, designers and the internal content team that are genuinely performance-led\nTurn customer pain points, reviews, objections, trends and insights into compelling creative concepts\nWork closely with the Performance Marketer to connect creative decisions directly to CAC, ROAS/MER, CTR, CVR and ultimately revenue\nTrack creative fatigue and continually feed new concepts into the pipeline\nTake winning creatives and iterate and scalably produce variations, rather than constantly starting from scratch\nDevelop different messaging strategies by product, audience and stage of funnel\nStay ahead of emerging TikTok and Meta formats and competitor creative, without simply copying trends\nHelp build a proper creative testing and reporting framework, so the team knows exactly what's working and why\nWhat You'll Bring\nProven experience in a performance creative, creative strategy or similar role, ideally with a fast-growing DTC/eCommerce brand\nExperience within beauty, wellness or FMCG is a strong plus\nA track record of managing a high volume of paid-social creative testing\nStrong understanding of direct-response creative principles and what actually drives performance, not just engagement\nConfidence analysing performance data (CAC, ROAS/MER, CTR, CVR) and translating it into creative direction\nExperience briefing creators, UGC talent, designers and/or internal content teams\nA genuine understanding of consumer psychology and what makes people buy\nDeep familiarity with Meta and TikTok ad formats and how they evolve\nStrong commercial instincts - able to connect creative output back to revenue and acquisition goals\nThis isn't about someone who can look at the numbers and report on what happened - it's about someone who can look at the numbers and know what to do next, creatively. If you're genuinely data-driven but still a creative thinker at heart, and you want to be judged on revenue and performance rather than just creative output, get in touch.\nAs an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.\nForward Role is operating as an employment agency.","description_format":"text","description_chars":3808,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Consumer Goods"],"lifecycle":[{"event":"open","at":"2026-10-23T08:55:43Z"}],"visa":[],"liveness":{"score":2,"band":"cold","label":"Long shot","p_open":1,"p_active":0.063,"p_room":0.28,"age_days":720,"expected_fill_days":22,"reasons":["conf:20","agency","velocity","win:tail","crowd:"],"computed_at":"2026-10-27T05:46:45Z"},"pay":{"stated_usd_annual":66891,"is_top_pay":false},"html_url":"https://alion.io/job/forward-role-creative-strategist","json_url":"https://alion.io/job/forward-role-creative-strategist.json","meta":{"generated_at":"2026-10-27T05:59:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5947,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2641128},"rest":"https://alion.io/mcp/rest/get_company?id=2641128"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fforward-role-creative-strategist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fforward-role-creative-strategist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fforward-role-creative-strategist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/forward-role-creative-strategist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fforward-role-creative-strategist"}]}