{"id":3871460,"url":"https://alion.io/job/forward-role-crm-manager","title":"CRM Manager","company":{"id":2641128,"name":"Forward Role","domain":"forwardrole.com","url":"https://alion.io/company/forwardrole","size_band":"1001-5000","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manchester, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"X (Twitter)","optional":false}],"status":"live","first_seen_at":"2026-11-06T10:45:01Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-07T01:25:57Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Forward Role are working with a well-established, family-run retail business that has been growing for decades and now has a strong presence on the high street and online.\nCRM Manager\nVery competitive salary\nGreater Manchester\nOffice based, with flexible working hours\nThis is a business that started out in physical retail and has built its online offer over the last few years. It’s still family-run, which means a smaller, more agile team, quick decision-making and a real chance to test ideas and see them go live. Your voice is heard here, and there’s plenty of room to make your mark. They’re now investing in a more sophisticated approach to customer data and loyalty, and it’s a really exciting time to join.\nThey’re looking for a CRM Manager to take ownership of the whole CRM function. You’ll report to the Head of Ecommerce and work alongside a small, friendly team that covers design, merchandising and content.\nThis is a hands-on role, not one where you can hand work off to a big team. You’ll build, schedule and send campaigns yourself, review what’s currently in place, and shape the strategy for where CRM goes next. There’s also an existing loyalty scheme running across channels that’s ready for a more strategic, automated approach.\nThe role:\nOwn CRM end to end, from planning strategy through to building, scheduling and sending email campaigns.\nReview current CRM activity, identify gaps and put forward practical improvements to boost customer engagement and loyalty.\nDevelop detailed customer segmentation to deliver more targeted, relevant communications.\nBuild a more strategic and automated loyalty programme across online and in-store channels.\nExplore new channels such as SMS, introducing them thoughtfully, and recommend tools and systems to improve how CRM runs.\nWhat we’re looking for:\nExperience as a senior CRM Executive ready to step up, or an established CRM Manager, from retail, ecommerce or another sector.\nStrong knowledge of customer data management, segmentation and strategic CRM planning.\nHands-on experience with email marketing platforms and an understanding of multi-channel marketing, including SMS.\nExperience with customer loyalty programmes, ideally across more than one channel.\nA proactive, independent self-starter who’s comfortable owning a function in a fast-paced, smaller business and keen to make a tangible impact.\nAs an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.\nForward Role is operating as an employment agency.","description_format":"text","description_chars":2762,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible 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