CRM Specialist
Confirmed on the employer's own hiring board on Oct 23, 2026. First seen by Alion on Oct 8, 2026.
Forward Role are partnering with one of the most exciting and fast-growing fashion brands in the market to recruit a CRM Specialist.
CRM Specialist
Very competitive + Bonus Scheme
Liverpool - 100% office based
Benefits include: 26 days holiday + BH’s, free onsite gym, free parking
This brand is making serious waves in the industry, blending fashion, sport, and outdoor wear into cutting-edge, trend-driven collections.
With growth figures that are turning heads and a team made up of some of the brightest minds in marketing (including leadership with global brand experience), this is a rare opportunity to join a true disruptor.
The role:
Reporting to the CRM Lead, you will help deliver the CRM and retention strategy across email, SMS, app push and loyalty. This is a hands-on role combining campaign delivery, customer journey optimisation and performance analysis.
Responsibilities:
- Manage end-to-end CRM campaigns across email, SMS and app push
- Deliver CRM activity around key trading moments, launches and promotions
- Build and optimise customer segments and automated Klaviyo journeys
- Support loyalty and retention initiatives across UK and international markets
- Analyse campaign performance, testing results and competitor activity to identify improvements
What we’re looking for:
- Hands-on experience in CRM, retention or email marketing
- Experience building and optimising campaigns, journeys, segmentation and personalised communications
- Klaviyo experience desirable but not essential, with SMS, app push or loyalty experience a bonus
- Confident analysing performance data and using insights to drive commercial improvements
- Highly organised, detail-focused and proactive, with retail, fashion, sportswear or ecommerce experience beneficial
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.