{"id":3142121,"url":"https://alion.io/job/forward-role-marketing-manager","title":"Marketing Manager","company":{"id":2641128,"name":"Forward Role","domain":"forwardrole.com","url":"https://alion.io/company/forwardrole","size_band":"1001-5000","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Blackburn, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":null,"max":45000,"currency":"GBP","period":"year","gross":null,"usd_annual":60202},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"X (Twitter)","optional":false}],"status":"live","first_seen_at":"2026-10-01T15:45:52Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-27T11:31:09Z","board_verified":true,"closed_at":null,"days_open":26,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":26},"description":"Franchise Development Marketing Manager\nDrive Growth Across Multiple Leading Brands\nWe're working with a fast-growing, multi-brand business operating within the logistics, shipping and print sector, looking to add a talented Franchise Development Marketing Manager to their team.\nThis is a fantastic opportunity for a commercially focused marketing professional who thrives on lead generation, CRM strategy and campaign optimisation. You'll play a pivotal role in attracting, nurturing and converting franchise prospects while helping shape the wider growth strategy across several established brands.\nThe Opportunity\nAs Franchise Development Marketing Manager, you'll take ownership of lead generation activity across both digital and offline channels, using data-driven insights to optimise performance and maximise ROI.\nWorking closely with the sales team, you'll develop effective lead nurturing journeys, manage marketing budgets, and ensure prospects are guided seamlessly through the sales funnel.\nThis is a highly visible role with the opportunity to influence strategy, improve efficiencies and make a genuine impact on business growth.\nWhat You'll Be Doing\nDeveloping and executing lead generation campaigns across digital and direct marketing channels.\nManaging CRM activity and nurturing prospects through the sales funnel.\nWorking closely with sales teams to improve lead conversion rates.\nPlanning, implementing and optimising campaigns across SEO, PPC, Paid Social, Email and Content Marketing\nManaging marketing budgets and delivering strong ROI.\nMonitoring campaign performance and reporting insights to senior stakeholders.\nUsing data segmentation and analytics to improve targeting and campaign effectiveness.\nCoordinating and delivering exhibitions and events to generate new business opportunities.\nIdentifying opportunities to introduce automation, AI and process improvements within the marketing function.\nWhat We're Looking For\nProven experience within CRM, email marketing, database marketing and digital campaigns.\nStrong lead generation and lead nurturing experience.\nExperience using CRM platforms such as HubSpot or similar.\nExcellent understanding of Google Analytics and campaign reporting.\nExperience with Google Ads and Microsoft Advertising.\nStrong analytical mindset with the ability to turn data into actionable insights.\nExcellent communication and stakeholder management skills.\nAbility to manage multiple projects and priorities effectively.\nA proactive approach and enthusiasm for new technologies, including AI and marketing automation.\nWhat's On Offer\nSalary up to £45,000\nPerformance-based annual bonus\nHybrid working model (60/40)\nHealth insurance\nDeath in service benefit\nOngoing training and professional development\nAccess to internal learning platforms\nFriendly, collaborative culture\nGenuine opportunities for career progression within a growing organisation\nAs an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.\nForward Role is operating as an employment 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