{"id":3142100,"url":"https://alion.io/job/forward-role-senior-crm-manager","title":"Senior CRM Manager","company":{"id":2641128,"name":"Forward Role","domain":"forwardrole.com","url":"https://alion.io/company/forwardrole","size_band":"1001-5000","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manchester, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":60000,"max":null,"currency":"GBP","period":"year","gross":null,"usd_annual":80269},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"X (Twitter)","optional":false}],"status":"live","first_seen_at":"2026-10-15T10:21:24Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-30T20:28:33Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"Senior CRM Manager\nCirca £60k\nGreater Manchester\nHybrid (3 days onsite & 2 remote)\nForward Role are partnering with a B2B business to recruit a Senior CRM Manager to lead a major transformation of its CRM and campaign marketing function.\nWith investment in HubSpot and huge scope to improve how the business engages its customers, this is a fantastic opportunity to take ownership, introduce best practice and make a real commercial impact.\nThe role:\nOwn the CRM, lifecycle marketing and campaign strategy.\nLead the move from transactional emails to targeted, personalised, multi-channel campaigns.\nTake ownership of HubSpot, developing automation, segmentation and customer journeys.\nBuild a proactive campaign calendar across acquisition, retention, cross-sell and reactivation.\nDrive supplier and partner campaigns to support commercial growth.\nManage and develop the CRM team.\nWhat they're looking for:\nStrong B2B CRM and marketing automation experience.\nAdvanced HubSpot expertise.\nExperience developing integrated campaigns and lifecycle journeys.\nA commercially minded marketer who combines strategic thinking with hands-on delivery.\nSomeone who can challenge the status quo, bring fresh ideas and build best practice.\nAs an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.\nForward Role is operating as an employment agency.","description_format":"text","description_chars":1612,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-23T08:55:43Z"}],"visa":[],"liveness":{"score":48,"band":"ok","label":"Likely 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