{"id":2883397,"url":"https://alion.io/job/foundation-marketing-manager","title":"Marketing Manager","company":{"id":4442267,"name":"Foundation","domain":"foundation.io","url":"https://alion.io/company/foundation-8","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"GA4","optional":false},{"name":"HubSpot","optional":false},{"name":"Reddit","optional":false},{"name":"Semrush","optional":false},{"name":"Webflow","optional":false},{"name":"WordPress","optional":false},{"name":"A/B Testing","optional":true},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-19T22:11:34Z","employer_posted_date":null,"last_verified_at":"2026-10-19T22:11:34Z","board_verified":false,"closed_at":null,"days_open":4,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":4},"description":"MissionThe Marketing Manager runs execution for Foundation’s marketing engine. This person takes the plan set by the Head of Marketing and makes it happen across campaigns, the website, SEO, paid media and sales enablement. They work with Sales and Paid to grow pipeline and improve how much of it converts to revenue.\nThis is a hands-on role for a strong operator who ships quickly, measures everything and keeps standards high. It also leads the Social Media & Marketing Coordinator, which includes delegating work, coaching and holding quality. There’s a clear path to take on more strategic planning over time.\nCore ResponsibilitiesPipeline Execution with Sales & Paid\nWork with Sales on lead handoff, MQL/SAL follow-up and regular pipeline reviews, so marketing-sourced leads move quickly and nothing falls through\n\nWork with the Paid Department to launch and improve campaigns: audience targeting, landing pages, offers and budget pacing, measured on pipeline outcomes, not just clicks and form fills\n\nFind where pipeline stalls (volume, conversion or velocity) and run tests to fix it\n\nBuild and run nurture and lifecycle email programs that move MQLs toward sales conversations\n\nWebsite & SEO\nOwn the Foundation website: updates, new pages, landing pages and day-to-day maintenance in the CMS\n\nOwn on-page and technical SEO for the site, service pages and landing pages, including keyword targeting, metadata, internal linking, schema, site speed, indexation and crawlability for both search engines and AI crawlers\n\nImprove the site’s conversion rate through testing forms, CTAs, page layout and offers\n\nMonitor site health and performance in tools like Google Search Console, GA4, Ahrefs or Semrush, and fix issues proactively\n\nWork with the Content Manager where site SEO and editorial content overlap (for example, internal linking, page templates and topic overlap between service pages and articles)\n\nCampaigns, Programs & Go-to-Market Execution\n\nExecute integrated marketing campaigns tied to service launches, Industry moments and events, Thought leadership themes (collaborate with the Content Manager)\n\nRun webinars, podcasts, partnerships and sponsorships that drive MQLs and pre-sales conversations, covering logistics, promotion and follow-up\n\nCoordinate with Creative, Growth, Paid, Sales and Content so campaigns ship on time, on brand and as planned\n\nApply Brand-to-Demand principles and Category Entry Points (CEPs) in targeting, landing pages, paid campaigns and sales materials\n\nTeam Leadership & Delegation\n\nCoach and mentor the Marketing Coordinator: set goals, give regular feedback and build a development plan that grows them toward fully owning social\n\nDelegate execution with clear briefs, owners and deadlines, then hold the line on quality and timelines\n\nWork with the Creative Director to uphold creative quality standards on everything this role ships\n\nPerformance Analytics & Reporting\nOwn funnel reporting: MQL volume, MQL → SAL conversion, pipeline velocity, cost per SAL and marketing-influenced revenue\n\nBuild and maintain dashboards (HubSpot preferred) that give leadership a clear, trusted view of performance\n\nTrack performance across Paid media efficiency and pipeline contribution, Website traffic, conversion rate and organic/AI search visibility, Campaign, event and email engagement, Sales enablement asset usage\n\nAnalyze results and bring the Head of Marketing clear insights and recommended next steps\n\nKeep consistent reporting cadences and documentation\n\nSales Enablement & Pre-Sales Support\nAct as a subject matter expert on Foundation’s services (SEO, GEO, Reddit, distribution, content) on second and third sales calls, building credibility, clarity and buyer confidence\n\nSupport audits and proposals as a reviewer and quality partner, making sure they match Foundation’s positioning and the buyer’s needs\n\nOversee production and upkeep of sales enablement assets: pitch decks, templates, one-pagers, service pages and supporting documentation for audits and proposals\n\nMake sure Sales always has current messaging, proof points, service positioning and case studies (case study production sits with the Content Manager)\n\nBuild and maintain repeatable marketing and enablement systems: SOPs, templates and playbooks\n\nCapture patterns from sales conversations and buyer questions (objections, CEPs, decision dynamics) and share them with the Head of Marketing, Content Manager and Sales\n\nWhat You Bring\n3–5 years of B2B marketing experience. SaaS, tech or agency experience preferred.\n\nHands-on SEO experience: technical and on-page SEO, keyword research and SEO tools (GSC, GA4, Ahrefs or Semrush)\n\nWebsite experience: comfortable building and editing pages in a CMS (WordPress, HubSpot, Webflow or similar). Basic HTML/CSS is a plus.\n\nStrong analytical skills: CRM (HubSpot preferred), dashboards, spreadsheets and attribution, and you turn data into clear recommendations\n\nA track record of working with Sales and Paid teams to drive pipeline\n\nA strong executor: organized and fast, you finish what you start and run several projects at once without dropping quality\n\nStrong delegation skills and experience coaching or mentoring at least one junior teammate\n\nNice to have: familiarity with GEO/AEO and how AI search is changing B2B buying; CRO or A/B testing experience; webinar experience\n\nKPIs & Measures of Success\nPipeline impact: MQL volume and MQL → SAL conversion rate, Pipeline velocity and cost per SAL, Marketing-influenced pipeline and revenue\n\nWebsite & SEO: Organic and AI search visibility for service and landing pages, Website conversion rate, Technical site health (Core Web Vitals, crawl and index issues)\n\nSales enablement: Enablement adoption and asset usage in active deals, Qualitative feedback from Sales\n\nExecution & team: Speed and consistency of delivery against the plan, Coordinator growth against their development plan, Fewer enablement gaps and ad hoc requests\n\nCompensation\nBase salary $60k–$90k CAD depending on experience and location\n\nVariable compensation: OTE $65k–$100k CAD (team performance bonus and company-wide profit-sharing)\n\nHow to apply\nFill in Culture Index survey: \n\nApply through the application form\n\nOriginally posted on Himalayas","description_format":"text","description_chars":6242,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Food & Beverages","Information Technology","DevOps & Platform Engineering"],"lifecycle":[{"event":"open","at":"2026-10-19T23:28:00Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":27,"reasons":["seen:3","win:early"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/foundation-marketing-manager","json_url":"https://alion.io/job/foundation-marketing-manager.json","meta":{"generated_at":"2026-10-24T03:35:07Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5625,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4442267},"rest":"https://alion.io/mcp/rest/get_company?id=4442267"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffoundation-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffoundation-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffoundation-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/foundation-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffoundation-marketing-manager"}]}