{"id":2457155,"url":"https://alion.io/job/fourammedia-product-manager-cleaning-brand","title":"Product Manager - Cleaning Brand","company":{"id":4416855,"name":"Four Am Media","domain":"fourammedia.com","url":"https://alion.io/company/fourammedia","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Breezy","truth_index":null},"role":"Product","role_family":"Product","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":118000,"max_usd":215000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2544},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Asana","optional":false}],"status":"live","first_seen_at":"2026-08-28T23:04:16Z","employer_posted_date":"2026-08-28","last_verified_at":"2026-10-24T02:42:45Z","board_verified":true,"closed_at":null,"days_open":56,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":56},"description":"Build the products. Tell the story.\n4AM Media owns and operates 3 DTC brands across health, cleaning, and pets. Last year we spent over $40M across paid media scaling our own products. We're not an agency. We're operators with supply chain, creative, custom funnels, media buying, analytics, and customer service all under one roof.\nWe're hiring a Product Manager dedicated to our cleaning brand. This is a hybrid PM + PMM role. You'll own everything from customer research and product roadmap through go-to-market strategy, content, and community. You'll report directly to the CEO and work alongside the creative manager, supply chain director, media buyers, marketplace lead, and ops manager as your peer group.\nThis role is built for someone with agency. We have the infrastructure including a sourcing team in China, in-house creative, media buyers, supply chain, finance. What we need is the operator who pulls all of it together to ship better products faster, position them right, and make sure customers actually find and love them.\nWhat you'll own\nCustomer research and product intelligence\nYou're the person who knows our customer better than anyone in the building.\nYou read every NPS response, every customer service ticket, every product review, every survey\nYou run regular customer surveys and 1-on-1 calls because you can't make good product decisions without them\nYou know what customers love, what they hate, what they keep asking for, and what they don't even know they need yet\nYou synthesize all of this into clear product insights the rest of the company can act on\nProduct strategy and roadmap\nOur cleaning brand's product line spans tablet formulas, powder formulations, and electronic devices (power scrubber, air purifier), with additional formats and form factors on the roadmap. You own what comes next.\nYou build a consistent product pipeline that compounds\nYou know which products are hero SKUs for new customer acquisition, which are upsells that drive AOV, and which are retention plays that build LTV\nEvery product has a subscription path. You design the products and offers with that in mind from day one\nYou build (and constantly refine) our new product criteria framework and you use it to make hard go/no-go calls\nYou understand COGS, margin structure, and shipping requirements well enough to kill a product before it eats six months of the team's time\nYou study our existing funnels and paid media performance to understand which product types customers respond to - and you let that data shape what you build\nExisting product improvements\nSome of our current products need work. You'll identify which ones, why, and what to do about it including improved formulas, better form factors, or full replacements\nProduct development execution\nYou write the PRDs the supply chain director needs to brief our China team\nYou work directly with our team in China during R&D and sample rounds supplying mockups, 3D renderings, written specs, and clear feedback on each round\nYou're the tastemaker and the economist. Y ou own the final call on what we launch and what we don't, balancing customer fit, margin, and operational reality\nTravel to China roughly once a year for factory visits, sample reviews, and relationship building\nCompliance and operational fit\nYou think about compliance and shipping reality before we commit to a product, not after we've already designed it\nYou're comfortable using AI and modern research tools to come up to speed on regulatory questions you haven't encountered before\nYou know the channel realities: marketplace listing requirements, shipping classifications, ad platform policy restrictions for cleaning products. No surprises after the box is printed.\nGo-to-market strategy\nBefore a product launches, you already know how it'll be sold.\nIs this a top-of-funnel hero across multiple paid channels? A search-only play? A creator seeding push on social? A marketplace-first launch? You decide based on the product, the customer, and what we know works\nYou build the GTM plan with the media buyers and the creative strategist. You bring the product POV, they bring channel and creative expertise, and together you ship the right launch\nPositioning and offer strategy\nYou make sure every product launches with a clear point of view.\nYou own the product brief: customer personas, purchase drivers, key selling points, recommended angles, FAQ, objection handling\nYou recommend the pricing and offer structure: bundles, subscribe-and-save mechanics, BOGO, intro offers, AOV-builder upsells. You bring the recommendations. The team aligns and tests.\nYou write edit the customer service product training so the CS team answers questions accurately and on-brand\nYou're the source of truth on every product. When the buyer team needs to know \"what's the unique mechanism?\" or \"how long is the battery life\" they will come to you.\nContent, community, and partnerships\nYou're the customer voice inside the building, so you also become the customer voice on our channels.\nYou'll engage and energize our creator community to help them spread the word and create high converting content for our paid media channels.\nYou'll collect feedback from our creator community to help inform the product pipeline.\nWhat we need you to bring\n 5+ years in product management, brand management, or product marketing for a DTC ecommerce brand. Ideally in a physical product category (CPG, beauty, home goods, pet, health). Pure software PM experience won't translate\nYou've shipped real physical products from concept to market. You've written PRDs, worked with overseas factories, navigated samples and revisions, managed launch timelines. \nDTC ecommerce native. You understand AOV, LTV, CAC, subscription mechanics, and the unit economics that make or break a product launch\nCustomer-obsessed in practice, not just in slogan. You've actually run surveys, read tickets, called customers, sat in CS queues. You can point to product decisions you made because of what you heard\nGTM fluency. You've planned product launches across paid media, marketplace, and content channels. You know what works for what kind of product\nStrong written communication. PRDs, briefs, FAQs, social copy, partnership outreach. You write clearly and you write a lot\nContent and creator instincts. You know what makes content work on TikTok and Instagram. You've worked with creators and partners and have opinions on what good looks like\nStrong operator energy and agency. You don't wait for someone to tell you what's broken. You find it, you scope the fix, you pull in the right peers, and you ship it\nWillingness to travel to China occasionally for factory visits and sample work\nComfortable using AI tools to accelerate research, regulatory work, content drafts, and analysis. We expect leverage, not just hours\nWhy this role is different\nYou report directly to the CEO. The product strategy for the brand is yours.\nYou're the central node. Creative, supply chain, media buying, marketplace, ops - they're all your peers, and your job is to pull them together around the product. The role is built for someone who likes that kind of leverage\nYou stay in the work. This isn't a role where you write Asana tickets and manage handoffs. You're talking to customers, writing PRDs, briefing creators, posting content, reviewing samples, and shipping launches. Hands-on across the full lifecycle\n Real growth path. Crush this role and the path expands - more brands under your product leadership, growing the product function, or expanded scope across the company\nWhat success looks like in 12 months\nYou've built and shipped the new product criteria framework, and the company uses it to make go/no-go calls\nYou've launched at least 2-3 new SKUs that hit their commercial targets, plus meaningfully improved at least one existing product\nThe media buyers can launch your products faster and better because the product brief, angles, and offer structure are clear before they get the file\nThe CEO trusts your product judgment - you've earned it through clear thinking, fast execution, and results\nThe brand has a 6-12 month product roadmap that's exciting, defensible, and tied to real customer insight","description_format":"text","description_chars":8215,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cleaning & Household Products","Commerce"],"lifecycle":[{"event":"open","at":"2026-10-13T16:23:55Z"}],"visa":[],"liveness":{"score":21,"band":"cold","label":"Long shot","p_open":1,"p_active":0.477,"p_room":0.45,"age_days":55,"expected_fill_days":30,"reasons":["conf:2","win:tail"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/fourammedia-product-manager-cleaning-brand","json_url":"https://alion.io/job/fourammedia-product-manager-cleaning-brand.json","meta":{"generated_at":"2026-10-24T02:59:41Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4743,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4416855},"rest":"https://alion.io/mcp/rest/get_company?id=4416855"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffourammedia-product-manager-cleaning-brand"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffourammedia-product-manager-cleaning-brand"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffourammedia-product-manager-cleaning-brand"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fourammedia-product-manager-cleaning-brand\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffourammedia-product-manager-cleaning-brand"}]}