Demand Generation Marketer

Join HotSchedules, the leading scheduling platform for the restaurant industry. As a Demand Generation Marketer, you will drive pipeline programs for two high-performing sales teams, executing both inbound and outbound campaigns. You will have the opportunity to refine existing go-to-market strategies and create new ones from scratch. Your success will be measured by pipeline and bookings, and you will work closely with sales, product marketing, and RevOps.

Missions

• Responsable de la gestion des programmes de génération de demande, y compris la stratégie, l'exécution et l'itération, avec un lien clair vers les objectifs de SAO chaque trimestre.
• Développement de programmes intégrés et multi-touch à travers les canaux d'email, de publicité, de contenu et de prospection, en s'adressant à la réalité des opérateurs.
• Collaboration avec les équipes de vente pour comprendre rapidement ce qui fonctionne et agir rapidement en conséquence.

Profil recherché

- You've killed your own programs when the data said so - even ones you built and liked

- Someone who embeds with sales rather than operating at arm’s length. Low ego, high output

- A curious, life-long learner

- 5-7 years in B2B demand generation, ideally SaaS, with a track record of owning a pipeline number

- A strong writer who can speak to a small business owner’s daily reality

- You've pulled your own pipeline and conversion data, found the problem before someone told you about it, and changed your program because of what you saw

- Fluent across channels: email, paid, content, events, outbound. Good enough at all of them to know which one to reach for and to connect them into programs that convert

- A tinkerer. You’ve built workflows, tested tools, played with agents - and you have real examples to show for it