{"id":1422080,"url":"https://alion.io/job/frasers-group-sales-manager","title":"Sales Manager","company":{"id":15232,"name":"Frasers Group","domain":"frasers.group","url":"https://alion.io/company/frasers","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":80,"open_postings":8,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":17,"computed_at":"2026-10-05T05:45:15Z"}},"role":"Sales","role_family":"Sales","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dunstable, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-28T09:51:10Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-06T00:34:01Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Drive Membership Growth. Lead Commercial Performance. Build Lasting Member Relationships.\nAt Everlast Gyms, we're focused on creating exceptional fitness experiences and growing thriving club communities.\nAs a Sales & Retention Manager, you'll be responsible for driving membership growth, improving member retention and supporting the overall commercial success of your club. Reporting directly to the General Manager, you'll lead sales activity, coach colleagues to perform at their best and ensure every member journey is seamless from first enquiry through to long-term loyalty.\nThis is a hands-on leadership role where you'll combine commercial thinking, people leadership and customer experience to maximise club performance and deliver sustainable growth.\nYou'll be the club's sales champion, leading from the front, building local partnerships and creating opportunities that drive both new member acquisition and member retention.\nWhy Join Everlast Gyms?\nFree Everlast Gyms membership\n20% colleague discount across all Frasers Group brands\nEligibility for the Fearless 1000 Bonus Scheme\nMonthly Everlast Champions and Frasers Champion recognition awards\nFunded qualifications, including Level 3 and Level 5 Management & Leadership\nOngoing sales, leadership and fitness product training\nOpportunities to enhance your fitness knowledge, deliver Personal Training and support Group Training products\nClear progression opportunities within a growing fitness business\nBe part of a high-performance culture that rewards ambition, ownership and results\n The Role\nAs Sales & Retention Manager, you'll take ownership of membership growth, member engagement and commercial performance across the club.\nWorking closely with the General Manager and wider leadership team, you'll develop strategies that improve member acquisition, retention and overall club profitability.\nLead Sales Performance\nChampion and deliver the FUNDAMENTALS sales process across the club\nCoach and develop colleagues to maximise sales performance and conversion\nDrive membership sales through effective lead management and member engagement\nMonitor performance against KPIs and implement action plans to achieve targets\nDeliver regular sales updates and performance presentations to the leadership team\nDrive revenue across memberships, fitness products and secondary spend\nDrive Member Retention\nCreate initiatives that improve member engagement and retention\nAnalyse retention trends and member behaviour to identify opportunities for growth\nEnsure every member receives an outstanding experience throughout their fitness journey\nSupport delivery of member-focused campaigns, events and national initiatives\nBuild a culture that prioritises member satisfaction and loyalty\nGrow the Business\nDevelop and execute creative lead-generation activity both inside and outside the club\nBuild relationships with local businesses, community groups and organisations through #WeMoveBusinesses\nSupport local marketing initiatives that drive awareness and membership growth\nIdentify new opportunities to increase club performance and market presence\nLead and Develop Others\nDeliver coaching, mentoring and constructive feedback to colleagues\nPromote a positive, high-performance culture within the club\nLead by example through exceptional service standards and professionalism\nSupport recruitment, onboarding and development of future talent\nSupport Club Operations\nWork closely with the General Manager to support day-to-day operations\nAssist with Health & Safety, compliance, facilities and maintenance processes\nEnsure company standards of cleanliness, presentation and service are consistently maintained\nSupport the successful delivery of company initiatives and operational priorities\n What We're Looking For\nEssential\nExperience in sales, membership, retail, hospitality or customer-focused leadership roles\nProven ability to influence performance and achieve commercial targets\nStrong leadership and coaching skills\nExcellent communication and relationship-building abilities\nCommercial mindset and confidence working with KPIs and performance data\nPassion for delivering exceptional customer experiences\nPositive, resilient and solutions-focused approach\nFlexible to work evenings, weekends and Bank Holidays when required\nDesirable\nExperience within a fitness, leisure or membership-based business\nKnowledge of lead generation, sales conversion and retention strategies\nExperience developing business partnerships and community engagement initiatives\nUnderstanding of membership sales and customer lifecycle management\n Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.\nWe're committed to investing in our people, our clubs and our fitness offering, creating exciting opportunities for ambitious individuals who want to build rewarding careers within a growing brand.\nTo succeed with us, you'll embody our principles:\nThink Without Limits\nChallenge convention, identify opportunities and drive continuous improvement.\nOwn It and Back Yourself\nTake responsibility, deliver results and lead with confidence.\nBe Relevant\nCreate meaningful experiences for our members, colleagues and 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