{"id":174398,"url":"https://alion.io/job/freedompay-director-global-brand-design","title":"Director, Global Brand Design","company":{"id":13930,"name":"FreedomPay","domain":"freedompay.com","url":"https://alion.io/company/freedom-pay","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":91,"open_postings":21,"ghost_share":0,"stale_share":0.143,"repost_share":0,"time_to_fill_p50_days":63,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Design","role_family":"Design","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Philadelphia, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":114000,"max_usd":248000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":236},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Figma","optional":false}],"status":"live","first_seen_at":"2026-08-17T15:50:59Z","employer_posted_date":"2026-08-17","last_verified_at":"2026-10-26T12:00:03Z","board_verified":true,"closed_at":null,"days_open":69,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":69},"description":"FreedomPay is entering a transformative new chapter with the launch of a comprehensive global rebrand. We are seeking a strategic, hands-on Director of Brand Design & Creative Operations to lead the execution, governance, and evolution of our visual identity across every touchpoint of the business.\nThis leadership role will serve as the steward of the FreedomPay brand, ensuring consistency, quality, and compliance across every touchpoint where the brand is experienced. From marketing campaigns and customer-facing experiences to internal communications, events, product assets, digital properties, partnerships, and corporate materials, this role will be responsible for protecting and evolving the integrity of the FreedomPay brand.\nAs the organization’s brand authority, the Director will oversee brand governance, asset management, creative standards, and approval processes while partnering cross-functionally with Marketing, Product, UX, Sales, Partners, & HR to ensure consistent execution across the business.\nThis is a highly visible role requiring a blend of creative leadership, operational excellence, stakeholder management, and brand strategy expertise.\nKey Responsibilities\nBrand Leadership & Governance\nOwn and champion the FreedomPayvisual identity system across all channels and regions.\n\nServe as the primary authority on brand standards, ensuring consistent application across marketing, product, sales, events, partnerships, recruiting, and corporate communications.\n\nDevelop and maintaincomprehensive brand guidelines, governance frameworks, and approval processes.\n\nReview and approve creative assets to ensure brand compliance and design excellence.\n\nEducate and enable teams throughout the organization on proper brand usage and best practices.\n\nRebrand Execution\nLead the rollout and implementation of the company’s new global brand identity.\n\nPartner with executive leadership, marketing, product, UX, sales, and external agencies to operationalize the new brand across all customer and employee touchpoints.\n\nConduct and maintainan ongoing audit of branded assets, identifyingopportunities for updates and optimization.\n\nDevelop strategic plans for the migration of legacy materials to the new brand system.\n\nBrand Governance & Asset Management\nOwn the brand governance program and approval process.\n\nServe as the final reviewer and approver for branded assets produced internally and externally.\n\nEstablish standards, workflows, and quality control measures to ensure brand compliance across all teams.\n\nMaintain and evolve the company’s visual identity system, brand guidelines, templates, creative libraries, and digital asset management platform.\n\nConduct regular audits of touchpoints, campaigns, materials, and experiences to ensure ongoing brand consistency.\n\nPartner with department leaders, agencies, and vendors to drive adoption and adherence to brand standards across the organization.\n\nCreative Operations\nOwn intake, prioritization, and management of all internal and external brand-related requests.\n\nEstablish scalable workflows, approval processes, service-level agreements, and project management systems.\n\nManage relationships with design agencies, freelancers, production vendors, and creative partners.\n\nOversee creative project timelines, budgets, and resource allocation.\n\nDesign & Asset Development\nLead creation and oversight of corporate templates, presentations, event assets, advertising, social media graphics, sales materials, digital experiences, videos, infographics, and executive communications.\n\nProvide art direction and creative leadership on major marketing initiatives, events, campaigns, and product launches.\n\nEnsure all assets reflect the company’s evolving brand positioning and visual standards.\n\nCross-Functional Partnership\nPartner closely with Marketing, Product, UX, Sales, Partnerships, HR, Events, and Executive Leadershipto embed the brand consistently across every major business function.\n\nAct as a trusted advisor to stakeholders seeking creative solutions while balancing business objectivesand brand integrity.\n\nInfluence decision-making and alignment across teams to ensure a cohesive brand experience.\n\nTeam Building & Leadership\nBuild and lead the future brand and design function as organizational needs evolve.\n\nMentor internal team members and external creative partners.\n\nFoster a culture of creativity, accountability, collaboration, and continuous improvement.\n\nQualifications\nRequired Experience\n8+ years of experience in brand design, creative leadership, visual communications, or a relatedfield.\n\n3+ years leading brand strategy, governance, or creative operations functions.\n\nProven experience owning and managing a comprehensive corporate brand across multiple channels and stakeholder groups.\n\nExperience managing, evolving, and scaling global brands across regions and markets.\n\nDemonstrated success leading large-scale brand transformations or rebranding initiatives.\n\nExperience managing agencies, freelancers, and creative vendors.\n\nTechnical Skills\nExpert knowledge of visual identity systems and brand governance.\n\nAdvanced proficiencyin Adobe Creative Suite, Figma, PowerPoint, and digital collaboration tools.\n\nStrong understanding of digital marketing, web design principles, content systems, and customer experience.\n\nExperience working with digital asset management platforms and creative workflow systems.\n\nWorking knowledge of AI-enabled creative tools and workflows, with the ability to identifypractical opportunities to improve creative efficiency, streamline production, and scale asset development while maintainingbrand standards.\n\nLeadership Qualities\nExceptional project management and organizational skills.\n\nStrong executive presence and stakeholder management abilities.\n\nAbility to influence without direct authority across a complex organization.\n\nStrategic thinker with strong attention to detail and a commitment to design excellence.\n\nComfortable operating as both a visionary leader and hands-on contributor.\n\nSuccess Metrics\nSuccessful rollout and adoption of the new global brand identity.\n\nIncreased brand consistency across all channels and business units.\n\nReduction in off-brand creative assets and exceptions.\n\nImproved creative request turnaround times and stakeholder satisfaction.\n\nEstablishment of scalable governance, asset management, and approval processes.\n\nHigh adoption of templates, brand resources, and self-service tools across the organization.\n\nPreferred Background\nExperience within B2B technology, SaaS, fintech, payments, or enterprise software.\n\nExperience supporting global organizations with multiple market segments and stakeholders.\n\nFamiliarity with event marketing, partner marketing, product marketing, and executive communications.\n\nDemonstrated experience working cross-functionally with Product, UX, Partners, Sales, and executive stakeholders to deliver cohesive brand experiences.","description_format":"text","description_chars":6952,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":3,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United 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