{"id":3402285,"url":"https://alion.io/job/freedompay-principal-brand-designer","title":"Principal Brand Designer","company":{"id":13930,"name":"FreedomPay","domain":"freedompay.com","url":"https://alion.io/company/freedom-pay","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":92,"open_postings":25,"ghost_share":0,"stale_share":0.12,"repost_share":0,"time_to_fill_p50_days":71,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Design","role_family":"Design","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Philadelphia, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":126000,"max_usd":229000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":225},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Figma","optional":false}],"status":"live","first_seen_at":"2026-10-28T13:39:46Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-01T00:35:11Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":2},"description":"The Principal Brand Designer is a senior individual contributor responsible for shaping, evolving, and executing FreedomPay’s global visual identity. This role combines strategic design leadership with hands-on creative execution, translating business objectives into distinctive, cohesive brand experiences across customer and employee touchpoints. The role leads through design expertise, creative direction, and cross-functional influence rather than direct people management, while owning brand standards and supporting the rollout of the new global identity.\nKey Responsibilities\nBrand Design Leadership & Governance\nOwn, evolve, and champion the FreedomPay visual identity system across all channels and regions, translating brand strategy into distinctive, scalable design solutions. \nServe as the primary authority on brand standards, ensuring consistent application across marketing, product, sales, events, partnerships, recruiting, and corporate communications. \nDevelop and maintain comprehensive brand guidelines, governance frameworks, and approval processes. \nProvide creative direction and actionable design feedback to internal partners, agencies, and freelancers; review and approve assets for visual quality, brand consistency, and effective communication. \nEducate and enable teams throughout the organization on proper brand usage and best practices. \nHands-On Design & Creative Execution\nLead priority design projects from concept through production, creating high-quality brand assets for campaigns, digital channels, sales presentations, events, partnerships, recruiting, and corporate communications.\nDevelop creative concepts and articulate the design rationale, connecting visual decisions to business objectives, audience needs, and brand strategy.\nBuild reusable templates, visual frameworks, and asset libraries that enable teams to create consistent materials efficiently.\nPartner with Product and UX to align brand expression across touchpoints while respecting product usability and established experience design systems.\nApply strong typography, layout, color, imagery, and visual storytelling to deliver production-ready work across digital and print formats.\nRebrand Execution\nLead the design execution and rollout of the company’s new global brand identity, translating the identity into practical applications, launch assets, and scalable templates. \nPartner with executive leadership, marketing, product, UX, sales, and external agencies to operationalize the new brand across all customer and employee touchpoints. \nConduct and maintain an ongoing audit of branded assets, identifying opportunities for updates and optimization. \nQualifications\nRequired Experience\n8+ years of progressive experience in brand design, visual identity, or visual communications, with substantial hands-on responsibility for complex, multi-channel design work. \n3+ years providing senior-level design leadership on brand identity systems or major creative initiatives, including setting creative direction and influencing stakeholders; direct people-management experience is not required. \nProven experience owning and managing a comprehensive corporate brand across multiple channels and stakeholder groups. \nExperience managing, evolving, and scaling global brands across regions and markets. \nDemonstrated success leading large-scale brand transformations or rebranding initiatives. \nExperience managing agencies, freelancers, and creative vendors. \nA portfolio demonstrating exceptional design craft, original concept development, scalable visual identity systems, and execution across digital and print channels, with clear explanations of personal contributions and design decisions.\nTechnical Skills\nExpert knowledge of visual identity systems, typography, composition, color, visual storytelling, and brand governance, with the ability to translate these principles into polished, production-ready design. \nAdvanced proficiency in Adobe Creative Suite, Figma, PowerPoint, and digital collaboration tools. \nStrong understanding of digital marketing, responsive web design principles, accessible visual communication, content systems, customer experience, and print production requirements. \nExperience working with digital asset management platforms and creative workflow systems. \nWorking knowledge of AI-enabled creative tools and workflows, with the ability to identify practical opportunities to improve creative efficiency, streamline production, and scale asset development while maintaining brand standards. \nDesign Leadership & Collaboration\nExceptional project management and organizational skills. \nStrong presentation and stakeholder management skills, with the ability to explain design decisions, build alignment with executive stakeholders, and incorporate constructive feedback. \nAbility to influence without direct authority across a complex organization. \nStrategic thinker with strong attention to detail and a commitment to design excellence. \nComfortable operating as a senior hands-on designer, balancing long-term brand evolution with day-to-day execution and raising design quality through critique, knowledge sharing, and creative guidance. \nSuccess Metrics\nSuccessful rollout and adoption of the new global brand identity. \nDelivery of high-quality, strategically aligned design work against agreed briefs, timelines, and production requirements.\nIncreased brand consistency across all channels and business units. \nReduction in off-brand creative assets and exceptions. \nImproved creative request turnaround times and stakeholder satisfaction. \nEstablishment of scalable governance, asset management, and approval processes. \nHigh adoption of templates, brand resources, and self-service tools across the organization. \nPreferred Background\nExperience within B2B technology, SaaS, fintech, payments, or enterprise software. \nExperience supporting global organizations with multiple market segments and stakeholders. \nFamiliarity with event marketing, partner marketing, product marketing, and executive communications. \nDemonstrated experience working cross-functionally with Product, UX, Partners, Sales, and executive stakeholders to deliver cohesive brand experiences.","description_format":"text","description_chars":6224,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-10-28T14:54:52Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"Filed H-1B visas in the last two years","filings_12m":0,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":71,"reasons":["conf:2","velocity","win:early"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/freedompay-principal-brand-designer","json_url":"https://alion.io/job/freedompay-principal-brand-designer.json","meta":{"generated_at":"2026-11-01T03:37:54Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5665,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":13930},"rest":"https://alion.io/mcp/rest/get_company?id=13930"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffreedompay-principal-brand-designer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffreedompay-principal-brand-designer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffreedompay-principal-brand-designer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/freedompay-principal-brand-designer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffreedompay-principal-brand-designer"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3402285}},{"tool":"search_jobs","arguments":{"company":"freedompay.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3402285},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}