{"id":372062,"url":"https://alion.io/job/freedx-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":4129,"name":"Freedx","domain":"freedx.com","url":"https://alion.io/company/freedx","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Yerevan, Armenia"],"countries":["AM"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Mixpanel","optional":false}],"status":"live","first_seen_at":"2026-08-04T00:00:00Z","employer_posted_date":"2026-08-04","last_verified_at":"2026-10-16T03:42:04Z","board_verified":true,"closed_at":null,"days_open":73,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":73},"description":"Who We Are\nFreedx is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. At Freedx, we are committed to creating a platform that empowers our clients with the freedom to manage their digital assets confidently and efficiently.\nOur Vision:\nAt Freedx, our vision is to be the most trusted and reliable cryptocurrency exchange, offering unparalleled freedom and scalability to our clients. We aim to build a platform where users can trade and manage their assets with complete peace of mind, knowing that their security and reliability are our top priorities. We strive to continuously innovate and adapt to the evolving needs of the crypto market, ensuring that our clients have access to the best tools and services to achieve their financial goals. Join us on our journey to redefine the standards of digital asset trading and experience the freedom, reliability, and scalability that Freedx has to offer.\nJob summary:\nAs the Performance Marketing Manager at Freedx, you will take the lead on developing and executing data-driven campaigns across various digital channels to maximize new user acquisition, reduce cost per acquisition (CPA), and increase lifetime value (LTV). Reporting to the Head of Marketing, you will also oversee the email direct marketing (EDM) and lifecycle marketing initiatives, ensuring that all touchpoints along the customer journey are optimized for engagement and conversion.\nKey responsibilities:\n1. Performance Marketing Strategy\nDevelop and manage multi-channel performance marketing campaigns (Search, Display, Social, Affiliate, etc.) to drive user acquisition and revenue growth. \nOwn and optimize paid media spend, ensuring efficient allocation of budget across platforms based on ROI. \n2. Email and Lifecycle Marketing\nPlan and execute lifecycle marketing campaigns, including onboarding, activation, retention, and reactivation to enhance overall user engagement. \nOversee the EDM strategy: segment audiences, create compelling content, and establish automated workflows that deliver personalized user journeys. \n3. Analytics and Optimization\nContinuously analyze channel performance, identify areas for improvement, and run A/B tests to optimize campaigns for better results. \nUtilize data insights from user behavior, channel metrics, and conversion funnels to refine targeting and messaging. \n4. Collaboration and Stakeholder Management\nWork closely with the Head of Marketing to align performance marketing objectives with the broader marketing roadmap. \nCollaborate with cross-functional teams (Product, Content, Growth, Design) to ensure cohesive campaigns and brand consistency. \n5. Reporting\nProduce regular performance reports, highlighting key insights, trends, and actionable recommendations for leadership. \nPresent findings in weekly and monthly review meetings to guide decision-making and strategic planning. \n6. Compliance and Best Practices\nEnsure all marketing activities comply with relevant regulations in the cryptocurrency and financial sectors. \nStay updated on digital marketing best practices, industry trends, and emerging technologies to keep Freedx at the forefront of crypto marketing. \nRequirements\n1. Education & Experience\nBachelor’s degree in Marketing, Business, or a related field; advanced degree or certifications a plus. \n3+ years of hands-on experience in performance marketing, digital advertising, or growth marketing, ideally within tech or fintech industries. \nDemonstrated success in email/lifecycle marketing, including segmentation, automation, and A/B testing.\n2. Technical Skills\nProficiency with digital marketing platforms (Google Ads, Facebook Ads, programmatic advertising, etc.). \nExperience using analytics and reporting tools (Google Analytics, Mixpanel, or similar). \nFamiliarity with CRM platforms and marketing automation tools (e.g., HubSpot, Braze, Marketo). \n3. Soft Skills & Attributes\nStrong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. \nExcellent communication and presentation skills, capable of conveying complex ideas succinctly. \nHighly organized, detail-oriented, and adept at managing multiple projects simultaneously. \nPassion for the cryptocurrency and blockchain industry; knowledge of relevant trends and regulations is a definite advantage. \nBenefits\nWhat We Offer:\nCompetitive salary and performance-based discretionary bonuses.\nFlexible work schedule.\nGenerous paid leave.\nOpportunity for professional development, participation to industry events.\nFreedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.","description_format":"text","description_chars":5191,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule","Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cryptocurrencies","Blockchain Infrastructure","Asset Tokenization"],"lifecycle":[{"event":"open","at":"2026-09-05T20:44:45Z"}],"visa":[],"liveness":{"score":10,"band":"cold","label":"Long shot","p_open":1,"p_active":0.352,"p_room":0.28,"age_days":73,"expected_fill_days":33,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-10-16T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/freedx-performance-marketing-manager","json_url":"https://alion.io/job/freedx-performance-marketing-manager.json","meta":{"generated_at":"2026-10-16T07:10:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4949,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-17T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4129},"rest":"https://alion.io/mcp/rest/get_company?id=4129"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffreedx-performance-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffreedx-performance-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffreedx-performance-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/freedx-performance-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffreedx-performance-marketing-manager"}]}