Social Media Coordinator

About Us

For five decades, mdg has been a leader in the association and event marketing space. And while we've been leading, we've also been learning: learning what motivates audiences now, how to build loyalty, and which performance tools actually impact registration numbers. We specialize in audience development and attendee acquisition for associations and trade shows, working across strategy, creative, digital, and communications to make that happen. We don't copy and paste strategies or use technology for show. We dig deep into unique situations and apply what makes sense, instead of what's expected.

Summary

mdg is looking for a Social Media Coordinator to join our growing Communications team. This is an entry-level position for someone who is organized, detail-oriented and excited to build a career across social media and influencer marketing.

Reporting to the Associate Director of Influencer, the Social Media Coordinator will support the day-to-day execution of social media and influencer campaigns for a variety of clients in the events and trade show industry. The role will work closely with members of the social media and influencer teams to support social media reporting, scheduling and monitoring, content creation, influencer outreach, content management and campaign reporting. The ideal candidate is highly organized, comfortable managing multiple projects and deadlines, and eager to learn how social media and influencer marketing can help events build awareness, strengthen credibility and drive measurable results.

This position will support our Communications team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations:

• Washington, DC
• San Diego, CA

Essential Duties & Responsibilities

Social Media

Content Scheduling & Reporting

• • Schedule and publish approved social media content across LinkedIn, Instagram, Facebook and X.
  • Support social media managers in maintaining accurate and up-to-date content calendars.
  • Conduct quality assurance before content is published, including reviewing copy, links, tags, formatting and creative assets.
  • Pull and organize performance data across social platforms and social media management tools.
  • Help identify notable performance trends, top-performing content and opportunities to improve future content.
• Social monitoring & research: Research relevant industry trends, platform updates and emerging content formats and share useful findings with the broader social team.
• Content creation: Assist with light content creation, including drafting social copy, desiging social assets and editing video assets.

Influencer Marketing

• Creator outreach & negotations
  • Support influencer outreach and follow-up communication.
  • Track outreach status, responses and next steps across active campaigns.
  • Help coordinate campaign details with creators, including timelines, deliverables and required materials.
  • Maintain professional and timely communication throughout the campaign process.
• Content and campaign management: Help ensure creators have the messaging, assets, links and logistical information needed to complete their work and track creator deliverables, deadlines, content submissions, approvals and posting status.
• Content creation Campaign reporting: Support influencer campaign reporting, including performance summaries, earned media value and other campaign KPIs.

Education & Experience

• 1-5 years of professional, internship or relevant hands-on experience in social media, influencer marketing, communications, public relations, marketing or a related field.
• Strong understanding of LinkedIn, Instagram, Facebook and X and an interest in how brands use social media to reach and influence their audiences.
• Excellent written and verbal communication skills.
• Highly organized with strong attention to detail and the ability to manage multiple projects, deadlines and stakeholders.
• Comfortable working with data and interested in understanding what content and campaigns are driving results.
• Strong judgment and professionalism when communicating with clients, creators and internal teams.
• Experience with social media management, influencer marketing, social listening, analytics or content creation tools is a plus.
• Experience with platforms such as Agorapulse, Favikon, Canva, CapCut or similar tools is a plus.

Travel Requirements

Travel up to 25%

What We Offer

The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off
• Hourly range of $24.00-$28.00 based upon experience

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.