{"id":137493,"url":"https://alion.io/job/frida-director-insights","title":"Director, Insights","company":{"id":4874,"name":"Frida","domain":"frida.com","url":"https://alion.io/company/frida","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":91,"open_postings":7,"ghost_share":0,"stale_share":0.143,"repost_share":0,"time_to_fill_p50_days":64,"computed_at":"2026-10-17T05:46:00Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Miami, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":141000,"max_usd":264000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2407},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Frida","optional":false},{"name":"Telegram","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-07-09T00:00:00Z","employer_posted_date":"2026-07-09","last_verified_at":"2026-10-18T04:25:37Z","board_verified":true,"closed_at":null,"days_open":101,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":101},"description":"Who We Are\nParenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing - sometimes all before noon. That's where we come in.\nFounded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker - the NoseFrida - and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.\nWe don't shy away from the stuff no one else wants to talk about - nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.\nYou can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.\nUnder Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.\nHow You Will Make an Impact\nFrida is seeking a Director, Insights to join our Brand Management team based in Miami, FL. Reporting to the SVP, Brand Management, this newly created role will establish and lead Frida's Insights function, building the capabilities, processes, and strategic frameworks that enable consumer, shopper, brand, and market insights to drive business decisions across the organization. Serving at the intersection of Brand Management and Innovation, this leader will partner cross-functionally to translate consumer understanding into actionable strategies that strengthen our brands, accelerate innovation, and support commercial success. The ideal candidate brings deep CPG insights expertise, a passion for building new capabilities, and the ability to influence strategic decisions through compelling data-driven storytelling in a fast-paced, entrepreneurial environment. The Director, Insights will thrive in a dynamic, fast-paced, and entrepreneurial environment.\nResponsibilities to include:\nBuild and establish Frida's Insights function, defining the vision, research capabilities, processes, and tools needed to support a growing organization.\nDevelop and execute the company's consumer and brand insights strategy to inform brand growth, innovation, commercialization, and portfolio decisions.\nServe as the strategic insights partner to Brand Management, Innovation, Product Development, and Commercial teams, ensuring consumer understanding is embedded throughout decision making.\nDesign and lead qualitative and quantitative research initiatives, including concept testing, product testing, claims testing, message testing, and other learning plans that support product development and commercialization.\nDevelop a comprehensive consumer learning agenda that identifies key business questions and prioritizes research investments across the organization.\nLead Frida's brand health measurement strategy, including ongoing tracking of brand equity, awareness, consideration, conversion, and other key performance metrics to evaluate brand performance and inform strategic decision making.\nLeverage syndicated data sources, including Nielsen, Circana, consumer panel data, and other market intelligence, to identify category trends, competitive dynamics, and growth opportunities.\nAnalyze consumer, shopper, market, and competitive insights to uncover actionable opportunities that influence business strategy and product innovation.\nTranslate complex data into compelling narratives and executive-ready recommendations that drive alignment and informed decision making.\nPartner with cross-functional teams to identify unmet consumer needs, whitespace opportunities, and emerging trends that shape Frida's long-term innovation pipeline.\nDevelop measurement frameworks to evaluate innovation performance, marketing effectiveness, and media effectiveness, including Marketing Mix Modeling (MMM), attribution, incrementality testing, and other advanced measurement approaches to optimize investment decisions.\nManage external research agencies and vendor partners, ensuring high-quality execution, efficient resource allocation, and actionable deliverables.\nChampion a consumer-first mindset across the organization by embedding insights into planning, prioritization, and business decision making.\nContinuously evaluate and implement emerging research methodologies and technologies, including AI-enabled insights platforms, online research communities, social listening, behavioral analytics, and other digital research capabilities that improve the speed, quality, and impact of consumer learning.\nStay current on evolving research methodologies, analytics capabilities, and consumer trends to continuously strengthen Frida's insights function.\nWhat You Will Need\nBachelor's degree in Marketing, Business, Consumer Psychology, Market Research, or a related field; MBA preferred.\n10+ years of progressive experience in Consumer Insights, Brand Insights, Market Research, or Strategy within a CPG organization.\nDemonstrated experience building or significantly evolving an insights capability, function, or research program.\nDeep expertise in qualitative and quantitative consumer research methodologies and translating findings into actionable business recommendations.\nStrong experience supporting innovation through concept testing, product testing, claims testing, and commercialization learning plans.\nExperience leading brand health tracking programs, including measurement of brand awareness, consideration, conversion, brand equity, and other key brand performance metrics.\nHands-on experience with syndicated data platforms, including Nielsen and/or Circana; familiarity with consumer panel data and retail analytics required.\nExperience evaluating marketing and media effectiveness using Marketing Mix Modeling (MMM), attribution, incrementality testing, or similar advanced measurement methodologies.\nStrong knowledge of modern online research methodologies and AI-powered insights platforms, with experience leveraging emerging technologies to enhance consumer learning, research efficiency, and business decision making.\nExperience identifying and implementing innovative research capabilities, including digital, behavioral, AI-driven, and agile research approaches to evolve organizational insights capabilities.\nProven ability to synthesize multiple data sources into strategic recommendations that influence senior leadership and cross-functional partners.\nExceptional analytical, storytelling, presentation, and executive communication skills.\nExperience managing external research agencies and vendor relationships.\nDemonstrated ability to influence without direct authority and successfully lead through collaboration in a matrixed organization.\nAbility to work in a fast-paced environment in which requirements and priorities constantly change.\nExcellent written and verbal communication skills.\nStrong organizational and multitasking skills with high attention to detail.\nA self-starter with the ability to complete tasks both independently and collaboratively as part of a team.\nWho You Will Work With\nFrida is an organization that values collaboration and community. As the Director, Insights, you will work closely with Brand Management, Innovation, Product Development, and Commercial teams.\nOur Ways of Working\nFrida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.\nWhy You Will Love Working at Frida\nWe offer a comprehensive and thoughtfully designed benefits package to support our employees:\nRobust health benefits including: \nComprehensive medical, vision, and dental plan options\nEmployer paid life insurance\nSupplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more\nFSA & HSA\n401k matching up to 4% with immediate vesting\nGenerous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!\nPregnancy and parental leave\nWeekly wellness programming in-office\nDog friendly office - feel free to bring your best buddy with you to work!\nLearning & development opportunities for professional and personal growth\nCompany-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.\nExclusive employee product discounts\nEEO\nFrida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.\nPrivacy Policy\nBy applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy\nAgency and Third-Party Submissions\nPlease note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.\nFraud Disclaimer\nFridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners. If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to  or . Your safety and privacy is our priority.","description_format":"text","description_chars":10805,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Growth opportunities","Life insurance","Parental leave","Pet friendly"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Baby Products","Women’s Health & Maternity"],"lifecycle":[{"event":"open","at":"2026-07-02T00:00:00Z"}],"visa":[],"liveness":{"score":26,"band":"fade","label":"Fading","p_open":1,"p_active":0.728,"p_room":0.36,"age_days":100,"expected_fill_days":64,"reasons":["conf:3","win:tail","crowd:"],"computed_at":"2026-10-17T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/frida-director-insights","json_url":"https://alion.io/job/frida-director-insights.json","meta":{"generated_at":"2026-10-18T05:55:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":8840,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4874},"rest":"https://alion.io/mcp/rest/get_company?id=4874"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffrida-director-insights"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffrida-director-insights"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffrida-director-insights"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/frida-director-insights\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffrida-director-insights"}]}