{"id":1914677,"url":"https://alion.io/job/frida-senior-brand-manager","title":"Senior Brand Manager","company":{"id":4874,"name":"Frida","domain":"frida.com","url":"https://alion.io/company/frida","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":91,"open_postings":7,"ghost_share":0,"stale_share":0.143,"repost_share":0,"time_to_fill_p50_days":64,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Miami, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":78000,"max_usd":157000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2699},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false},{"name":"Telegram","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-10-05T15:46:48Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-16T04:34:47Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"Who We Are\nParenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing - sometimes all before noon. That’s where we come in.\nFounded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker - the NoseFrida - and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.\nWe don’t shy away from the stuff no one else wants to talk about - nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.\nYou can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.\nUnder Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.\nHow You Will Make an Impact\nFrida is looking for a Senior Brand Manager to be responsible for commercial marketing strategies and business ownership across a key category. The Senior Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals. The ideal candidate is both strategic and an analytical thinker who has a passion for building mission driven brands.\nResponsibilities to include:\nDefine and cross-functionally coordinate go-to-market plans for new product launches, while also monitoring performance and identifying opportunities for optimization to ensure budget delivery\nDefine messaging strategy and oversee creative development of commercial assets to support new product launches and core product renovations (packaging, ecomm, ISM, paid social)\nSupport the development of annual and quarterly briefs to cross-functional teams (brand-building, design, media, sales) that define the business priorities and executional plans for the brand.\nWork cross-functionally to measure the impact of paid, owned and earned activation on sales, applying learnings for future brand planning briefs\nTrack media performance and budget, connecting spend to performance\nSupport the development of line review material for the purposes of retailer sell-in of new products and expansion opportunities that unlock growth for the business\nBecome a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the business\nCompile competitive intelligence deep dives to ensure optimal positioning for our products, categories, and brands \nCollaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunities\nAd hoc market analysis and desk research to understand category trends and insights that inform our marketing strategies\nManage promotion planning & reporting to drive successful promotion events and resulting sales\nLead Nielsen category mapping to compile category and shopper insights \nLead weekly business meetings to report on trends, insights, and actions \nOther duties as assigned\nWhat You Will Need\nBachelor’s Degree in Marketing, Business, Data Analytics, or similar focus \n6+ years of experience with at least 2-4 years of experience in CPG Brand Management specifically\nStrong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business \nExcellent communicator and collaborator with strong written, verbal, and presentation skills \nProactive, can operate autonomously, but also collaboratively as part of a team\nAbility to manage multiple projects at once, strong organizational skills \nComfortable working with incomplete datasets / uncertainty with a think-outside-the-box mindset\nWilling to learn new skills and take the extra steps to help drive the business\nExperience pulling, analyzing and visualizing Nielsen and/or IRI data \nProficient in Microsoft Office Business Suite including PowerPoint and Excel\nWho You Will Work With\nFrida is an organization that values collaboration and community. As the Senior Brand Manager, you will work closely with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D.\nOur Ways of Working\nFrida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.\nWhy You Will Love Working at Frida\nWe offer a comprehensive and thoughtfully designed benefits package to support our employees:\nRobust health benefits including:\nComprehensive medical, vision, and dental plan options\nEmployer paid life insurance\nSupplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more\nFSA & HSA\n401k matching up to 4% with immediate vesting\nGenerous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!\nPregnancy and parental leave\nWeekly wellness programming in-office\nDog friendly office - feel free to bring your best buddy with you to work! \nLearning & development opportunities for professional and personal growth\nCompany-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.\nExclusive employee product discounts\nEEO\nFrida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.\nPrivacy Policy\nBy applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy\nAgency and Third-Party Submissions\nPlease note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.\nFraud Disclaimer\nFridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.\nIf you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to  or . Your safety and privacy is our priority.","description_format":"text","description_chars":7752,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Growth opportunities","Life insurance","Parental leave","Pet friendly"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Baby Products","Women’s Health & Maternity"],"lifecycle":[{"event":"open","at":"2026-10-05T15:46:48Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":9,"expected_fill_days":64,"reasons":["conf:3","win:early"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/frida-senior-brand-manager","json_url":"https://alion.io/job/frida-senior-brand-manager.json","meta":{"generated_at":"2026-10-16T05:20:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2576,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-17T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4874},"rest":"https://alion.io/mcp/rest/get_company?id=4874"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffrida-senior-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffrida-senior-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffrida-senior-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/frida-senior-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffrida-senior-brand-manager"}]}