{"id":3158121,"url":"https://alion.io/job/fsastore-director-e-commerce","title":"Director, E-Commerce","company":{"id":673419,"name":"Fsastore","domain":"fsastore.com","url":"https://alion.io/company/fsastore","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":{"label":"EST","utc_offset_min":-5,"utc_offset_max":-5},"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":150000,"max":180000,"currency":"USD","period":"year","gross":null,"usd_annual":180000},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-23T12:42:40Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-25T10:33:25Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"About the role:\nHealth-E Commerce owns two of the largest benefit-dollar storefronts in the US, FSA Store and HSA Store, plus a growing virtual care business and a white label product line. We are hiring a Director, E-Commerce to set the strategy for those sites and own the cross-functional roadmap that delivers it. \nThis is a product-led seat, not a site operations seat. The ecommerce team here is strong on execution: merchandising runs a disciplined calendar, site operations ship reliably, and the testing program has high throughput. What it needs is a leader who defines the customer problem, decides which few bets are worth making, and prioritizes the team’s workload. \nYou will report to the VP of Growth Marketing and lead a team of eight across merchandising, experimentation, and site operations, with four direct reports. You will work in close partnership with engineering, paid media, lifecycle, creative, and merchandising.\nKey responsibilities:\nThe site strategy. Define the customer problem, the insight behind our approach, and the three or four bets that follow. Write it in prose, defend it with numbers, and revisit it quarterly. \nA single roadmap. One prioritized list across merchandising, experimentation, marketing, and product, sequenced against the constraint. \nThe experimentation standard. Set the agenda for what gets tested and the minimum bet size that qualifies. Hold the program to measured, honest impact rather than a sum of claimed wins. \nPersonalization. Own the strategy across onsite, working closely with paid marketing and CRM; including the identity and data work it depends on. \nThe virtual care bridge. Connect our telehealth offering to the core shopping experience: eligibility unlocks, condition journeys, and the commercial case for both. \nConversion and contribution. Own CVR, AOV, and contribution per session across both stores, with a particular focus on the checkout and mobile gaps. \nSite operations and merchandising quality. Launches, catalog and feed integrity, release QA, and the commercial calendar. \nThe engineering relationship. Translate strategy into briefs with acceptance criteria, negotiate priority, and get work shipped in an environment where ecommerce competes for engineering time. \nThe business review. Represent site performance to the executive team: what moved, why, and what we are doing about it. \nYour team. Develop four managers and the people under them and build the progression paths so team members grow in parallel with the company’s needs. \nWhat success looks like\nBy 90 days. A written site strategy the executive team has read and agreed to, with the bets named and sized. A single roadmap replacing the current list of parallel workstreams. \nBy 6 months. Every testing lane has a live experiment tied to a named bet. Results are called within three business days of a test ending. The checkout and mobile funnel gaps are being worked rather than noted.\nBy 12 months. A measured improvement in conversion and contribution per session that holds up against a holdout or conservative accounting. A functioning product practice. A team where each person owns something with its own metrics and a path to the next role.\nWhat you'll need:\nTwo things you must be exceptional at: \nWriting strategy that survives scrutiny. You can define a customer problem, back it with data, name the bets, size them honestly, and defend the plan to a CFO. \nRunning an evidence-based roadmap. You can show how a portfolio of tests and builds laddered to a constraint, what you killed, and what the program delivered. \nEverything else is a bar to clear: \nMinimum 8+ years in ecommerce, digital product, or growth, including time owning a transactional site's P&L contribution. \nExperience running or directly managing an experimentation program, with a point of view on test design, statistical rigor, and how to measure cumulative impact. \nProduct management fundamentals: discovery, briefs, acceptance criteria, and prioritization against a constraint. \nComfort in the data. You can interrogate a funnel yourself rather than waiting for a report. \nEnterprise CMS experience; Salesforce Commerce Cloud strongly preferred. \nDemonstrated ability to get work shipped through an engineering organization you do not control. \nPeople leadership, including developing managers and raising a team's standard. \nStrong financial acumen; comfortable with contribution margin, not just revenue. \nNice to have \nExperience in a business with both products and online services, particularly telehealth or virtual care. \nBackground in a category where the customer is spending constrained dollars (benefits, insurance, healthcare, or financial services). \nHands-on familiarity with AB Tasty, Builder.io, Constructor, or comparable platforms. \nPrivate equity-backed environment experience. \nNote for Current Employees:\nPlease use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.\nCompensation, Benefits, & Additional Details:\nHealth-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. \nCompensation: $150,000 - $180,000\nDiscretionary Annual Bonus Eligibility: Up to 20%\nMedical, Dental, Vision, and 401K with a company match\nDependent Care, FSA & HSA accounts\nPaid Parental & Bonding Leave\nFlexible PTO & office closure on all major holidays\nMonthly wellness & internet reimbursements\nProfessional development including certification support & leadership coaching\nMental Health resources\n100% remote within the United States\nMust be able to work EST hours\nCandidate Privacy Notice","description_format":"text","description_chars":5945,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Internet reimbursement","Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","OTC & Consumer Health Products"],"lifecycle":[{"event":"open","at":"2026-10-23T15:10:17Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 4","filings_12m":4,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":167500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":56,"reasons":["conf:3","win:early"],"computed_at":"2026-10-25T05:49:26Z"},"pay":{"stated_usd_annual":180000,"is_top_pay":false},"html_url":"https://alion.io/job/fsastore-director-e-commerce","json_url":"https://alion.io/job/fsastore-director-e-commerce.json","meta":{"generated_at":"2026-10-25T13:52:21Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":19821,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-26T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":673419},"rest":"https://alion.io/mcp/rest/get_company?id=673419"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffsastore-director-e-commerce"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffsastore-director-e-commerce"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffsastore-director-e-commerce"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fsastore-director-e-commerce\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffsastore-director-e-commerce"}]}