{"id":3374857,"url":"https://alion.io/job/fulcrum-pr-account-manager-digital-pr","title":"PR Account Manager - Digital PR","company":{"id":8534,"name":"Fulcrum","domain":"fulcrumapp.com","url":"https://alion.io/company/fulcrum","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ultimo, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":52000,"max_usd":122000,"period":"year","method":"role_country_seniority_unknown","sample_n":63},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"ChatGPT","optional":false},{"name":"Reddit","optional":false}],"status":"live","first_seen_at":"2026-10-27T23:05:26Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-11-05T10:01:14Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"We’ve partnered with an independent, consulting-led digital agency in Sydney that works with some of the world’s most recognised brands, in Australia and overseas. After nearly two decades in search, media and data, they’re investing in how brands earn visibility beyond their own websites, and the outreach team sits at the centre of it.\nThe role\nEvery good placement does two jobs. It tells a brand’s story to the people who read it, and it makes that brand easier to find every time someone searches for what it sells, whether that’s on Google, in an AI answer or on Reddit. This role runs the work that makes both happen.\nIf you work in PR, most of it will sound familiar: finding the angle, pitching journalists, moving quickly when a request lands and keeping a client confident when coverage is slow. Those are the hardest skills to teach, and they’re exactly what the team needs. You’ll learn the search side alongside SEO specialists who work in it every day.\nWhat you’ll do\nRun digital PR campaigns built to earn links and mentions on high-authority sites, so every placement improves a brand’s visibility in search, not just its coverage count\n\nChoose target publications and websites using SEO and GEO criteria, such as authority, relevance and how often AI tools cite them, then pitch journalists, editors and site owners to secure placements\n\nHelp brands appear in AI answers by getting them into the articles and listicles that tools like ChatGPT and Google’s AI Overviews draw from\n\nRespond to journalist requests daily, often within 24 hours, turning reactive opportunities into quality links with the right client expert and a brand-safe response\n\nAnalyse competitors’ backlink profiles and find unlinked brand mentions to reclaim, so each client’s outreach plan has a clear rationale\n\nReport on what the work did for organic performance, using tools like Ahrefs and Google Search Console, and present it to clients as part of their wider SEO and GEO strategy\n\nOwn a portfolio of Australian and international clients as their day-to-day contact, working alongside the SEO and content teams on integrated campaigns\n\nLine manage one junior team member, and help shape new programs around Reddit and AI visibility as the offering grows\n\nWhat you’ll bring\nA few years in a PR, comms or digital PR agency, with campaigns you’re proud of and journalist relationships you built yourself\n\nExperience managing clients directly: setting expectations, delivering difficult news and giving direction without someone signing off every call\n\nStrong writing, from a sharp three-line pitch to longer-form content, and the ability to adapt to someone else’s tone of voice\n\nComfort with numbers: you can read a report, find the story in it and present it clearly, and a spreadsheet doesn’t put you off\n\nExperience managing or mentoring someone, in a professional setting or elsewhere\n\nAny exposure to SEO, link building or search tools is a bonus, not a requirement. Former journalists who’ve moved into PR or content are very welcome.\n\nWho this role is for\nThe hiring manager put it simply: she doesn’t expect to find someone who knows all of it, so she’d rather find someone who’s interested in all of it. Expect a lot of fast learning in the first six months, with strong support around you while you do it.\nYou’re a self-starter. You see what needs doing and you do it, and you have opinions about how things could work better. You’ll have real freedom to shape the role around your strengths, which suits people who aren’t waiting for a brief to land.\nYou’re also curious about where PR is heading. People increasingly discover brands through search, AI tools and communities, not just the news. You don’t need the answers yet, but you want to be part of working them out.\nThis role is not for you if:\nYou want to stay in brand PR, events and media relations, without caring how coverage is measured\n\nYou prefer a fixed routine and a clearly defined brief\n\nYou’d rather an account manager held the client relationship\n\nWhy you’ll love working here\nYour PR skills count for more. You’ll be able to show exactly what a story did for a brand’s visibility, a combination very few people in PR have\n\nA flat structure with no account manager between you and the client, so your ideas are heard and reach clients directly, and so does the credit\n\nReal input into new programs around AI visibility and Reddit as the agency builds them out over the next twelve months\n\nAn award-winning outreach team with its own clients and a clear path from manager to senior manager to director as it grows\n\nTuesdays and Thursdays in the Sydney office and 3 days from home\n\nMonthly social events on the agency, a paid day off on your birthday and a team where people tend to stay\n\nReady to apply?\nIf this sounds like the right next step, send us your CV. We will be in touch promptly to walk you through the role in more detail.\nAt Fulcrum, we celebrate diversity and know that our differences help us thrive. We are committed to diversity, inclusion, and providing equal opportunities at all stages of the recruitment process. Imposter syndrome can get in the way of meeting amazing candidates, so if you feel passionate about this role, please don’t hesitate to apply.","description_format":"text","description_chars":5252,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Field Service Management Software","Survey & Forms Software"],"lifecycle":[{"event":"open","at":"2026-10-28T02:23:40Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":8,"expected_fill_days":50,"reasons":["conf:1","win:early"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/fulcrum-pr-account-manager-digital-pr","json_url":"https://alion.io/job/fulcrum-pr-account-manager-digital-pr.json","meta":{"generated_at":"2026-11-05T10:56:47Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14078,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":8534},"rest":"https://alion.io/mcp/rest/get_company?id=8534"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffulcrum-pr-account-manager-digital-pr"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffulcrum-pr-account-manager-digital-pr"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffulcrum-pr-account-manager-digital-pr"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fulcrum-pr-account-manager-digital-pr\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffulcrum-pr-account-manager-digital-pr"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3374857}},{"tool":"search_jobs","arguments":{"company":"fulcrumapp.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3374857},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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