{"id":2494137,"url":"https://alion.io/job/fullpath-digital-advertising-analyst","title":"Digital Advertising Analyst","company":{"id":1893711,"name":"Fullpath","domain":"fullpath.com","url":"https://alion.io/company/fullpath","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Comeet","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":60000,"max":80000,"currency":"USD","period":"year","gross":null,"usd_annual":80000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Edge AI","optional":true}],"status":"live","first_seen_at":"2026-10-14T01:25:04Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-14T20:03:02Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Description\nFullpath by Cox Automotive is a fast growing tech company in the automotive space with hubs across the US and Israel. We are disrupting the multi-trillion dollar transportation industry with our advanced Customer Data Platform (CDP) . Our work happens in the fast lane as we bring AI-powered, data-driven solutions to a quickly evolving industry.\nOur team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line.\nIf you are a creative, solutions oriented individual who is ready to put your career in drive, Fullpath is the place for you!\nWe are seeking a highly skilled Digital Advertising Analyst to join our dynamic team, combining expertise in Google Ads, Facebook Manager, and our proprietary optimization platform. As a key member of our team, you will be responsible for supporting Customer Success Managers (CSMs) with executing campaign strategies that leverage our proprietary ad tech. This role will be consultative and in support of CSMs and will not hold a specific book of business.\nOur ideal candidate will have knowledge in GA4, Google Adwords, Facebook and will be comfortable using our technology and off-platform analytics to tell a story and make clear recommendations. You will be assigned to work with mid-market customers and will be responsible for executing custom campaigns, ad copy, and budget updates as well as make proactive suggestions/monitor budget pacing in support of Customer Success Managers.\nThis is a remote role reporting to the Director of Advertising Operations.\nWhat you will be responsible for\nPartnering closely with retail customers to ensure paid advertising campaigns are optimized and pacing correctly. \nHelping onboard new customers with a proposed digital advertising strategy. \nCollaborating with Retail Customer Success Managers to proactively provide insights and help create and edit campaigns as needed. \nResolving and implementing budget recommendations and giving performance feedback by request.\nActing as an internal resource to help provide insights on campaign performance\nTraining Customer Success Managers and clients on our dashboard capabilities. \nCollaborating with Product to give feedback on common client concerns or requests.\nContinuously monitoring campaign performance metrics and implementing optimization tactics as needed to maximize conversions and ROI.\nUnderstanding client goals, objectives, and performance expectations for Digital Advertising customers. \nServing as a trusted advisor to clients, providing insights and recommendations on our optimization and bidding techniques. \nConducting thorough troubleshooting to diagnose and resolve DigAd issues promptly.\nLeveraging advanced data analytics tools and techniques to derive actionable insights from campaign performance data.\nIdentifying trends, patterns, and opportunities for optimization across accounts, providing recommendations to enhance campaign effectiveness.\nRequirements\nRequired (Disqualifying if Missing):\nCandidate has 3+ years of professional experience in the automotive industry.\nCandidate has 3+ years of professional experience in digital advertising or paid media.\nCandidate has 2+ years of hands-on experience managing or optimizing Google Ads (AdWords) campaigns.\nCandidate holds a Google Ads certification.\nCandidate has a Bachelor's degree in Marketing, Advertising, Business, or a related field, OR equivalent professional experience in lieu of a degree.\nCandidate is legally authorized to work in the United States without employer sponsorship now or in the future.\nStrongly Preferred:\nCandidate has experience managing campaigns on Meta/Facebook Ads Manager.\nCandidate has experience with GA4 (Google Analytics 4) or similar web analytics platforms.\nCandidate has experience in a SaaS or technology company environment.\nCandidate has experience working with mid-market or enterprise client accounts.\nCandidate has experience presenting campaign performance data or insights directly to clients.\nCandidate has experience training or onboarding clients or internal teams on a reporting/ad tech dashboard.\nNice-to-Have:\nCandidate has experience troubleshooting or resolving technical issues within an advertising platform.\nCandidate has experience in a remote or hybrid customer-facing role.\nWhy you should join us\nAt Fullpath, we’re not just building groundbreaking AI-we’re redefining the dealership experience. As part of our team, you’ll have the opportunity to make a real impact while working alongside passionate, forward-thinking individuals who love what they do.\nCompetitive compensation & comprehensive benefits-because your well-being matters\nFlexible, family-friendly environment that supports work-life balance\nGlobal team of innovators, collaborators, and go-getters who challenge and uplift one another\nCutting-edge AI technology that delivers real value and solves complex challenges for our customers\nFast-paced startup culture with endless opportunities for learning, growth, and ownership\nA culture built on feedback, initiative, and mutual success, where your voice is heard and your potential is nurtured\nJoin us in shaping the future of automotive retail-we’re just getting started.\nAnnual base starting salary: $60,000 - $80,000, depending on experience and other qualifications of the successful candidate. On target earnings (base + variable) up to $90,000.\nBenefits Options: Medical, Dental, Vision, Disability, Life/AD&D, EAP, 15 vacation days per year to start, 80 hours of sick leave, 12 paid holidays, paid parental leave, & 401k with company match. \nIn the meantime, you can get to know us a little better by checking out @lifeatfullpath on Instagram and Facebook.\nAre you the one? 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