{"id":1191342,"url":"https://alion.io/job/function-health-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":1777044,"name":"Function Health","domain":"functionhealth.com","url":"https://alion.io/company/functionhealth-com","size_band":null,"is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Gem","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":99000,"max_usd":180000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":571},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"Iterable","optional":false},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-08-17T17:44:33Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-24T20:49:31Z","board_verified":true,"closed_at":null,"days_open":38,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":38},"description":"Company Overview\nFunction Health is the AI operating system for health, designed to empower people to live 100 healthy years. We are redefining how individuals understand, measure, and improve their health by moving beyond the limitations of traditional care and enabling comprehensive, continuous insight into human biology. Function has been recognized as one ofFast Company’s Most Innovative Companies of 2024, and is venture-backed byRedpoint and other leading venture firms. Over half a million members have joined Function to take control of their health.\nThrough comprehensive lab testing, MRI and CT imaging, longitudinal data, and guidance from AI and clinical teams, Function gives members a complete and continuous view of their health - and the clarity to act on it. Through acquisitions across imaging, mobile phlebotomy, and supplement tracking and optimization, Function is building an integrated health platform that spans the full path from testing to health clarity to daily action.\nFunction recently announced a $298M Series B and is entering its next chapter of growth. As we scale, the quality and durability of our People systems, data, and insights will directly shape our ability to attract, retain, and support exceptional talent.\nWe are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action, and a growth mindset. Function fosters a collaborative and dynamic environment where every day we build the future.\nThe Role\nWe are seeking a creative and passionate Lifecycle Marketing Manager to join our team and own lifecycle marketing for SuppCo, Function’s supplement tracking and optimization platform. You will work with our Growth, Creative, and SuppCo product teams to build SuppCo’s lifecycle automation foundation from the ground up - designing the messaging journeys that turn new users into engaged, loyal members and power SuppCo’s growth into a leading e-commerce brand.\nThe ideal candidate is comfortable working through ambiguity, meticulous in their attention to detail, self-motivated, resourceful, and capable of thriving in a fast-paced environment. As an early member of our team, your contributions will play a critical role in shaping the future of our member experience as we scale from currently thousands of members to millions.\nThis role is best suited for those energized by fast-paced environments, excited to build in a high-growth setting, and deeply motivated by our mission at Function. If you're looking for meaningful challenges, dynamic work, and the opportunity to make a real impact, we’d love to meet you.\nKey Responsibilities\nOwn SuppCo’s lifecycle marketing end to end - strategy, execution, and reporting across email, push, and in-app messaging.\nBuild SuppCo’s lifecycle automation foundation from the ground up: onboarding, engagement, conversion, replenishment, and winback journeys in Iterable.\nLeverage Iterable Catalog to match SuppCo’s product feed to member stacks and deliver personalized supplement recommendations at scale.\nPartner with the Growth creative team and our AI-assisted content engine to brief, refine, and ship on-brand campaigns at high velocity.\nDefine and track lifecycle KPIs - activation, repeat purchase rate, LTV, and churn - and run a disciplined experimentation program against them.\nCollaborate with SuppCo product and Function Lifecycle teams to connect SuppCo journeys with the broader Function member experience.\nProvide lifecycle support for new launches that touch SuppCo, including credits, family plans, and add-on offerings.\nWhat We Are Looking For\n6+ years of lifecycle/CRM marketing experience, ideally at a high-growth e-commerce or subscription consumer brand.\nHands-on expertise in Iterable (or a comparable ESP such as Braze or Klaviyo) - journey building, segmentation, dynamic content, and deliverability.\nA proven track record of building lifecycle programs from scratch and scaling them into meaningful revenue drivers.\nStrong analytical skills: you define your own KPIs, design clean experiments, and turn data into decisions.\nAn excellent cross-functional collaborator who moves fast with product, creative, and data partners.\nComfort with AI-assisted content workflows and a bias toward automating repeatable work.\nPassion for health, wellness, and Function’s mission of empowering people to live 100 healthy years.\nNice to have: Iterable Catalog experience, supplement or health e-commerce background, basic HTML email skills, and familiarity with SQL or product analytics tools.\nYour dedication to these responsibilities will directly contribute to the success of our platform and the satisfaction of our users. We are looking for a proactive, skilled, and forward-thinking individual to join our team and help shape the future of our services.\nTo be a strong fit, you embody our Core Values\nRuthless Prioritization:We don’t let perfect get in the way of progress.\nWe move quickly to drive value, not perfection.\nWe prioritize what drives impact.\nWe never compromise on standards of excellence.\n\nMember-First, Always:We design and deliver like we’re caring for someone we love.\nWe create calendar, actionable, human experience.\nWe prioritize responsiveness, peace of mind, and outcomes.\nWe empower members with truth, clarity, and care.\n\nOne Team, Moving Fast:We are aligned in purpose, prioritization, and speed.\nWe gather diverse perspectives to make informed decisions.\nWe clear paths for each other and move fast together.\nWe communicate clearly and respectfully, rallying around shared goals.\n\nRadical Ownership, Relentless Execution:We don’t just ship- we own outcomes and drive results.\nWe act with urgency and precision\nWe anticipate, initiate, and follow through.\nWe meet challenges with grit and pragmatism.\nWe embrace new tech to deliver better outcomes.\n\nMission Over Ego:We are ruthlessly aligned to our mission - and leave ego at the door.\nWe disagree and commit.\nWe don't tolerate politics or withholding information.\nWe operate with honesty, transparency, and respect.\n\nSustained Integrity in Every Detail:We earn trust by obsessing over accuracy, quality, and clarity in everything we do.\nWe prioritize clinical precision - data must be right.\nWe sweat the details because outcomes depend on them.\n\nWhy You'll Love Working With Us\nWe value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.\nAt Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.\nJoin the Function Health team and become a part of our mission to build a healthier future for all. Discover more about us and how we're changing the face of healthcare atFunction Health.\nImportant Notice: Legitimate communication from the Function Health team will always come from an email address ending in @functionhealth.com. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains, instant messaging platforms, or unsolicited calls. If you ever have doubts about the legitimacy of a communication, please reach out to us directly at .","description_format":"text","description_chars":7787,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Commerce","Cybersecurity","Health Care"],"lifecycle":[{"event":"open","at":"2026-09-24T16:53:15Z"}],"liveness":{"score":23,"band":"cold","label":"Long shot","p_open":1,"p_active":0.52,"p_room":0.45,"age_days":38,"expected_fill_days":25,"reasons":["conf:0","win:tail"],"computed_at":"2026-09-24T21:39:30Z"},"pay":null,"html_url":"https://alion.io/job/function-health-lifecycle-marketing-manager","json_url":"https://alion.io/job/function-health-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-09-24T21:39:30Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}