{"id":1191348,"url":"https://alion.io/job/function-health-senior-product-marketing-manager","title":"Senior Product Marketing Manager","company":{"id":1777044,"name":"Function Health","domain":"functionhealth.com","url":"https://alion.io/company/functionhealth-com","size_band":null,"is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Gem","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":98000,"max_usd":179000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":571},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false}],"status":"live","first_seen_at":"2026-08-20T20:15:51Z","employer_posted_date":"2026-09-14","last_verified_at":"2026-09-24T16:53:15Z","board_verified":true,"closed_at":null,"days_open":34,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":34},"description":"Company Overview:\nFunction was founded with a singular focus: empower you to live 100 healthy years. We’re doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024, and is venture-backed by Andreessen Horowitz (a16z). Hundreds of thousands of members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment, where every day we are building the future.\nRole:\nFunction is building the ultimate personal health operating system, right as the category itself is taking shape. We're scaling fast, backed by $450M in new growth financing, and the biggest bets about what Function becomes are still being made.\nProduct Marketing sits at the center of that story: turning what we build into the reason people act. We're hiring one Senior Product Marketing Manager who can own high-impact work across all of it, not scoped to a single lane. You'll go wherever the business needs a driver most, and take full ownership of whatever that is.\nKey Responsibilities:\nPositioning & messaging\nBuild positioning and messaging from scratch for products, features, or categories that don't have one yet, with minimal guidance.\nSet clear tradeoffs and differentiation so Marketing, Content, Support, and other core functions are all telling the same story.\nTranslate what the product does into value members actually care about, and know when that story needs to change.\nGTM execution\nOwn GTM strategy and execution for complex, multi-surface launches, not just individual campaigns, with the goal of increasing retention and member growth.\nSet the learning agenda for each launch, and build playbooks the team can reuse so the process gets better over time.\nManage cross-functional stakeholders and timelines from kickoff through retro.\nInsight & research\nMake sure market, competitive, and member insight actually shape product and GTM decisions.\nBring a point of view to research, working closely with UXR.\nData & measurement\nDefine and own the success metrics for your GTM initiatives, and connect them clearly to business outcomes (member growth, retention, winback, etc).\nSet metrics before launch, not after, and hold yourself accountable to them.\nCross-functional influence\nDrive alignment at the PM, Brand, and leadership level, influencing people without needing formal authority to do it.\nRepresent Product Marketing to external partners with the same care you'd bring to any internal relationship.\nHow you'll operate\nMove fluidly across whichever area of the business needs a driver most. This role exists because there's more high-impact work right now than there are dedicated owners for it.\nStay comfortable in ambiguity, and manage up proactively as priorities shift.\nBe direct with cross-functional partners, and escalate blockers instead of sitting on them.\nQualifications/Skills:\n5+ years in product marketing, with extensive experience in DTC and real ownership of GTM strategy for at least one major product area.\nExperience building positioning and launch strategy from zero, ideally for a new product, category, or major relaunch.\nPartnership or co-marketing experience: you've represented your company externally, not just internally.\nStrong measurement instincts: you define success metrics before launch and hold yourself to them after.\nDirect, clear communicator who drives cross-functional alignment at the PM/Brand/VP level without formal authority.\nAI-native mindset: you use AI tools (Claude, ChatGPT, or equivalent) as a genuine force multiplier in all that you do.\nExperience in health, wellness, or another high-trust consumer category is a plus.\nYour dedication to these responsibilities will directly contribute to the success of our platform and the satisfaction of our users. We are looking for a proactive, skilled, and forward-thinking individual to join our team and help shape the future of our services.\nTo be a strong fit, you embody our Core Values:\nRuthless Prioritization:We don’t let perfect get in the way of progress.\nWe move quickly to drive value, not perfection.\nWe prioritize what drives impact.\nWe never compromise on standards of excellence.\n\nMember-First, Always:We design and deliver like we’re caring for someone we love.\nWe create calendar, actionable, human experience.\nWe prioritize responsiveness, peace of mine, and outcomes.\nWe empower members with truth, clarity, and care.\n\nOne Team, Moving Fast:We are aligned in purpose, prioritization, and speed.\nWe gather diverse perspectives to make informed decisions.\nWe clear paths for each other and move fast together.\nWe communicate clearly and respectfully, rallying around shared goals.\n\nRadical Ownership, Relentless Execution: We don’t just ship- we own outcomes and drive results.\nWe act with urgency and precision\nWe anticipate, initiate, and follow through.\nWe meet challenges with grit and pragmatism.\nWe embrace new tech to deliver better outcomes.\nMission Over Ego: We are ruthlessly aligned to our meission- and leave ego at the door.\nWe disagree and commit.\nWe don't tolerate politics or withholding information.\nWe operate with honesty, transparency, and respect.\nSustained Integrity in Every Detail: We earn trust by obsessing over accuracy, quality, and clarity in everything we do.\nWe prioritize clinical precision- data must be right.\nWe sweat the details because outcomes depend on them.\n\nWhy You'll Love Working With Us:\nWe value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.\nAt Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.\nJoin the Function Health team and become a part of our mission to build a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.\nImportant Notice: Legitimate communication from the Function Health team will always come from an email address ending in @functionhealth.com. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains, instant messaging platforms, or unsolicited calls. If you ever have doubts about the legitimacy of a communication, please reach out to us directly at .","description_format":"text","description_chars":7133,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Cybersecurity","Health Care"],"lifecycle":[{"event":"open","at":"2026-09-24T16:53:15Z"}],"liveness":{"score":29,"band":"fade","label":"Fading","p_open":1,"p_active":0.52,"p_room":0.55,"age_days":34,"expected_fill_days":25,"reasons":["conf:1","win:tail"],"computed_at":"2026-09-24T18:28:15Z"},"pay":null,"html_url":"https://alion.io/job/function-health-senior-product-marketing-manager","json_url":"https://alion.io/job/function-health-senior-product-marketing-manager.json","meta":{"generated_at":"2026-09-24T18:28:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}