{"id":2574428,"url":"https://alion.io/job/funko-director-paid-creative-strategy","title":"Director, Paid Creative Strategy","company":{"id":1782020,"name":"Funko","domain":"funko.com","url":"https://alion.io/company/funko-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Jobvite","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":81000,"max_usd":182000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":33},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-14T23:42:32Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-19T02:39:57Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Description\nlOCATION: London, Hammersmith\nWORKING PATTERN: Mon - Fri (37.5 hours)and eligible for virtual working / flexible working\nreports to: Senior Vice President, Global DTC\nRole Purpose\nThe Director of Paid Creative Strategy (DTC) is the creative strategy layer that sits above paid media execution. This role is responsible for defining the creative vision for paid media, owning the channel-level brief architecture, and building a disciplined testing framework that compounds learning across campaigns. This position will work closely with the Performance Content Producer, the Director of Acquisition, and media buying partners to ensure creative strategy and spend strategy are fully aligned.\nThis is not a production role but rather a strategic leadership position for someone who understands how great paid creative is built, tested, scaled and can translate that understanding into a repeatable, data-driven capability for Funko DTC.\nWhat You’ll Do:\nCreative Strategy & Channel Direction\nOwn the paid creative strategy across all DTC paid channels - Meta, TikTok, Google/PMax, programmatic, and affiliates. Set a clear creative direction per platform based on audience stage, algorithm dynamics, and spend efficiency\nTranslate business objectives and trading priorities into channel-level creative briefs with precision. Definie hook type, format, offer framing, talent vs. product approach, and messaging hierarchy\nBuild and maintain a deep understanding of platform creative best practices, creative fatigue cycles, and format innovation across all paid channels\nAct as the creative authority within DTC paid media. Ensure creative decisions are grounded in both commercial data and brand integrity\nTesting Framework & Performance\nDesign and own a structured creative testing framework including a hypothesis bank tied to audience segments and funnel stage, a variable matrix, and defined statistical confidence thresholds before scaling winners\nSet the creative testing roadmap and priorities, briefing the Performance Content Producer to execute tests against a clear plan\nRun a regular creative performance review with the Acquisition team and media buying partners, translating performance signals (CTR, CVR, ROAS, creative fatigue rate) into a rolling brief for production\nEnsure insights compound across campaigns building a living knowledge base of what works by channel, audience, and product category\nAgency & Stakeholder Management\nOwn the creative brief into and feedback loop out of any external creative agency or media buying partner\nWork closely with the Director of Acquisition to align creative strategy to media investment decisions and channel budget allocation\nPartner with the Retention + Content team to ensure paid creative and owned channel creative are complementary and consistent\nCollaborate with Integrated Marketing to align paid creative with broader campaign narratives and product moments\nBe a clear and confident communicator of creative strategy to senior stakeholders, including the SVP of DTC\nTeam & Capability Building\nAct as the strategic lead for the Performance Creative pillar, providing direction and creative leadership to the Performance Content Producer\nBuild the processes, tools, and ways of working that make the Performance Creative function a genuine competitive advantage for Funko DTC\nStay ahead of trends in paid creative, AI-powered production tools, and platform innovation - bringing new thinking into the function\nWhat You’ll Bring:\nExtensiveexperience in paid media creative strategy, performance creative, or creative direction - ideally from a high-volume DTC brand or performance marketing agency\nProven track record of building or leading a paid creative testing function with measurable impact on ROAS, CAC, or CVR\nDeep platform expertise across Meta, TikTok, and Google/PMax - understanding not just formats but algorithm dynamics, creative fatigue, and spend efficiency thresholds\nExperience owning or managing creative agency relationships and translating business goals into effective creative briefs\nStrong analytical capability - comfortable working with performance data to generate creative hypotheses and measure outcomes\nAbility to operate at both strategic and executional levels: setting direction clearly and guiding a producer to deliver against it\nExcellent stakeholder management and communication skills - able to build credibility with both commercial and creative counterparts\nFamiliarity with AI-driven creative tools and emerging production technologies\nExperience in or genuine passion for pop culture, collectibles, or fandom-driven brands is a strong plus\nFunko is an equal opportunity employer. We know that every superhero has a unique origin story and the diversity of these stories enrich what we do. All applicants will be considered for employment without attention to race, colour, religion, gender, gender identity, sexual orientation, national origin or disability status.\nThe above statements are intended to describe the general nature and level of work being performed by this role holder. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required and all employeesmay be required to perform duties outside of their normal responsibilities from time to time, as needed.\nJob Code:\nWHAT FUNKO OFFERS\n Funko offers a competitive compensation package with benefits, but most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!\nFunko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.\n The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. 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