{"id":1617549,"url":"https://alion.io/job/fusable-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":1971752,"name":"Fusable","domain":"fusable.com","url":"https://alion.io/company/fusable","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"UltiPro","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":110000,"max":115000,"currency":"USD","period":"year","gross":null,"usd_annual":115000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-23T17:09:08Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-10-14T11:06:22Z","board_verified":true,"closed_at":null,"days_open":20,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":20},"description":"Who We Are\nFusable is a leader in data-driven solutions for the trucking, agriculture, and construction industries. We're passionate about valuing our associates for their unique skills, ideas, and backgrounds, and we're committed to building an inclusive, innovative workplace where everyone can thrive.\nYour Role as a Digital Marketing Manager:\nFusable is seeking a Digital Marketing Manager to own and continuously optimize how prospects discover, engage with, convert, and progress through our digital ecosystem.\nThis role will lead the Fusable SEO and AEO strategy, website and conversion optimization, lifecycle and nurture programs, and digital experimentation. The Digital Marketing Manager will connect these capabilities into cohesive buyer journeys that support broader Growth campaigns and drive measurable business outcomes.\nThis is not a channel-maintenance role. We are looking for a curious, analytical, and action-oriented marketer who identifies opportunities, develops a point of view, turns insights into experiments, and takes ownership of driving improvements from idea through measurable results.\nWhat You Will Do:\nDigital Strategy & Buyer Journey\nOwn the Fusable digital marketing strategy across the prospect journey from discovery through conversion and nurture.\nTranslate Growth campaigns, industry narratives, and business priorities into effective digital experiences and activation strategies.\nIdentify gaps and opportunities across the digital buyer journey and proactively recommend solutions and improvements.\nPartner cross-functionally to prioritize and execute digital initiatives based on expected business impact.\nSEO, AEO, and Digital Discovery\nOwn and execute the Fusable SEO and AEO strategy across traditional and AI-driven search experiences.\nAnalyze search intent, competitive visibility, audience questions, and emerging behaviors to identify growth opportunities.\nPartner with Product Marketing and Content to translate search insights into content and optimization opportunities.\nContinuously improve organic visibility, website authority, technical SEO, and conversion from organic audiences.\nWebsite Strategy & Conversion Rate Optimization\nOwn the performance of the Fusable websites as a demand generation and conversion channel.\nDevelop and manage a structured CRO and experimentation program across pages, landing experiences, forms, and CTAs.\nUse behavioral and performance data to identify friction, develop hypotheses, and prioritize improvements.\nPartner with Creative and web resources to execute and continuously optimize the digital buyer experience.\nLifecycle Marketing & Nurture\nOwn the strategy and performance of the Fusable digital nurture and lifecycle experiences.\nDevelop segmented nurture and re-engagement journeys based on audience, behavior, campaign, and lifecycle state.\nPartner with Growth, Sales/BDR, and Marketing Operations to create effective conversion paths and digital-to-human handoffs.\nContinuously test and optimize messaging, content, cadence, and conversion points based on progression toward pipeline.\nOrganic Social & Digital Distribution\nOwn the Fusable organic social strategy focused on audience development, distribution, and campaign amplification\nDevelop channel strategies that extend Fusable industry narratives, thought leadership, campaigns, and content.\nPartner with Content and Creative to translate core stories into effective channel-specific experiences.\nAnalyze audience behavior and continuously test topics, formats, and distribution approaches to improve performance\nExperimentation, Analytics & Optimization\nEstablish a consistent test-and-learn discipline across SEO/AEO, website, lifecycle, and organic channels.\nDevelop clear hypotheses, success criteria, and decision frameworks for digital experiments.\nConnect digital performance to qualified conversions, opportunities, pipeline, and revenue wherever possible.\nTurn performance data into actionable insights: what happened, why it happened, what we learned, and what we should do next.\nWhat You Need:\n5+ years of experience in digital marketing, growth marketing, demand generation, or a related discipline, preferably in B2B or SaaS.\nDemonstrated experience owning digital strategy across multiple stages of the buyer journey, from discovery through conversion and nurture.\nStrong knowledge of SEO and emerging AEO/AI search strategies, including search intent, content optimization, and organic growth\nExperience with website optimization, CRO, landing pages, and structured experimentation.\nExperience developing lifecycle, nurture, re-engagement, organic social, and content distribution strategies.\nStrong analytical skills with the ability to move from data to insight to hypotheses to action to learning.\nExperience working cross-functionally and with platforms such as HubSpot and Salesforce to connect digital activity to measurable business outcomes.\nKPIs\nDigital-Sourced & Influenced Pipeline - pipeline generated or meaningfully influenced through owned digital channels.\nWebsite Conversion Rate - improvement in priority website and landing-page conversion paths.\nOrganic Discovery & Qualified Conversion - growth in qualified traffic and conversions from SEO/AEO and AI-driven discovery.\nLifecycle & Nurture Conversion - progression of prospects from nurture engagement into high-intent actions, meetings, and opportunities.\nDigital Experimentation & Optimization - velocity and impact of CRO, nurture, SEO/AEO, and digital journey tests that produce measurable improvements.\nThe Perks of Working at Fusable:\nWe believe in taking care of our team. Fusable provides a comprehensive benefits package for eligible employees, which may include medical, dental, and vision insurance; a 401(k)-retirement plan; paid time off; paid holidays; and life and disability insurance. Benefits are subject to eligibility requirements and applicable plan terms. A complete description of compensation, incentive opportunities, and benefits will be provided to qualified applicants during the hiring process.\nEvery team member also enjoys:\nFlexible work schedules\nGenerous Paid Time Off\n13 Paid Company holiday observances\nRemote work opportunities\nA casual dress work environment\nPhysical fitness reimbursement\nDiscounts on various events, travel, and dining\nEqual Employment Opportunity\nFusable is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.\nDisclaimer:\nFusable is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.\nPay Transparency:\n$110,000 to $115,000 annually\nThe base salary or hourly range listed above represents the good faith estimate of the compensation Fusable reasonably expects to pay for this position upon hire. Actual compensation packages are individualized and determined by various factors, including but not limited to the candidate’s geographic location, relevant experience, internal equity, certifications, education, qualifications, specific skill set, and Fusable’s business needs. Additional compensation may include bonuses and equity.\nLI-Remote","description_format":"text","description_chars":7694,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible schedule","Growth opportunities","Retirement plans","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Market Research","Road Transport"],"lifecycle":[{"event":"open","at":"2026-10-01T20:37:48Z"}],"visa":[],"liveness":{"score":73,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.816,"p_room":0.9,"age_days":20,"expected_fill_days":40,"reasons":["conf:5","win:mid"],"computed_at":"2026-10-14T06:34:16Z"},"pay":{"stated_usd_annual":115000,"is_top_pay":false},"html_url":"https://alion.io/job/fusable-digital-marketing-manager","json_url":"https://alion.io/job/fusable-digital-marketing-manager.json","meta":{"generated_at":"2026-10-14T13:52:35Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16999,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1971752},"rest":"https://alion.io/mcp/rest/get_company?id=1971752"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffusable-digital-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffusable-digital-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffusable-digital-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fusable-digital-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffusable-digital-marketing-manager"}]}