{"id":2501829,"url":"https://alion.io/job/fusion92-senior-director-media-analytics-strategy","title":"Senior Director, Media Analytics & Strategy","company":{"id":693208,"name":"Fusion92","domain":"fusion92.com","url":"https://alion.io/company/fusion92-2","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Comeet","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Chicago, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":135000,"max":160000,"currency":"USD","period":"year","gross":null,"usd_annual":160000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Amazon Redshift","optional":false},{"name":"Databricks","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Looker","optional":false},{"name":"Machine Learning","optional":false},{"name":"Power BI","optional":false},{"name":"Python","optional":false},{"name":"Snowflake","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-09-22T04:41:34Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-11-03T10:16:41Z","board_verified":true,"closed_at":null,"days_open":42,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":42},"description":"Description\nFusion92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients' toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of curiosity, fearlessness, teamwork and leadership, we turn our expertise toward creating new paths forward where our services and technology together unlock unprecedented growth.\nWe’re an independent, national enterprise based in Chicago with hubs in Detroit, Austin and Denver. Fusion92 is committed to a diverse, equitable, inclusive workplace that drives a positive impact in our global community.\nWe are experts across every field and discipline in marketing.\nFusion92 is for those who are obsessed with curiosity and innovation. We unite data scientists, media buyers, copywriters, technologists, developers, consultants, coders, UX/UI specialists, designers, strategists, producers, operations pros and more to deliver real results and to give answers to the unanswerable.\nWe launch products, we have patented innovations, we create award-winning ideas - we transform businesses. We are dreamers and doers, and we are ready for you to join us.\nOur difference is our people. That's where you come in.\nIf you're curious and looking for a remote-flexible, integrated team where you can fearlessly collaborate and deliver best-in-class work, join us!\nRole Overview\nThe Senior Director, Media Analytics & Strategy leads the planning, execution, and delivery of measurement and analytics across enterprise client engagements and internal initiatives. This role carries a strong emphasis on strategic consulting, hands-on analytical rigor, team leadership, and translating complex marketing and media data into clear business intelligence that improves performance, optimizes investment, and unlocks growth.\nThe Senior Director is responsible for the quality, consistency, and strategic value of analytics outputs across a portfolio of clients. This includes reporting and dashboards, advanced measurement, experimentation, attribution, customer and audience analytics, data management, and cross-channel performance optimization.\nThis leader will serve as a trusted analytics advisor to senior client stakeholders while partnering closely with media strategy, data science, engineering, technology, creative, and client services teams. The role also plays a critical part in strengthening Fusion92’s application of AI, automation, predictive analytics, and emerging technologies to improve speed, insight quality, decision-making, and scalability across the analytics function.\nWhat You’ll Do\nAnalytics Delivery & Client Impact\nLead analytics planning, prioritization, and day-to-day resource allocation across a portfolio of enterprise client accounts and internal initiatives.\nStay closely involved in execution to ensure analytics deliverables are accurate, consistent, strategically relevant, and aligned with client business objectives.\nServe as a primary client-facing analytics leader within account teams, building trusted advisor relationships with senior marketing leaders and executive stakeholders.\nTranslate complex media, marketing, customer, and performance data into clear recommendations that connect directly to business outcomes.\nDevelop measurement strategies and analytics roadmaps that align media investment with broader organizational priorities and growth objectives.\nPartner with client stakeholders to define KPIs, measurement plans, success metrics, and performance frameworks across paid, owned, earned, and retail media.\nReview and approve dashboards, analyses, presentations, and strategic recommendations to ensure quality, clarity, and relevance for executive audiences.\nPartner with media planning, activation, strategy, and client services teams to ensure analytics informs investment decisions, campaign planning, and ongoing optimization.\nPresent analytical findings and recommendations to C-suite executives, senior marketing leaders, and other key client stakeholders.\nAdvanced Measurement & Performance Analytics\nLead the development and execution of advanced media measurement strategies across client engagements.\nApply a range of measurement approaches, including marketing mix modeling, multi-touch attribution, incrementality testing, experimentation, media effectiveness studies, customer journey analytics, audience measurement, retail media analytics, and cross-channel performance analysis.\nDevelop scalable measurement frameworks, testing plans, analytical methodologies, and performance standards that can be applied consistently across accounts.\nTranslate complex analytical findings into clear recommendations that improve media efficiency, marketing effectiveness, customer engagement, and return on investment.\nGuide optimization strategies that connect campaign and platform performance to broader customer, revenue, and business outcomes.\nPartner with data science teams on predictive modeling, forecasting, audience segmentation, behavioral analytics, and other advanced analytical solutions.\nEvaluate data quality, measurement limitations, and methodological trade-offs to help clients make informed decisions.\nEnsure measurement approaches evolve alongside changes in privacy regulations, identity solutions, media platforms, technology, and consumer behavior.\nEstablish best practices for analytical storytelling, data visualization, documentation, governance, and methodological consistency.\nAI, Automation & Analytics Innovation\nIdentify and apply practical AI and automation opportunities across analytics workflows to improve delivery speed, insight quality, scalability, and team efficiency.\nPartner with data science, engineering, technology, and product leadership to integrate AI into reporting, forecasting, measurement, and optimization workflows.\nEvaluate and apply predictive analytics, machine learning, generative AI, and emerging analytical technologies to solve client and business challenges.\nGuide the development of scalable analytics products, automated reporting solutions, and internal tools that reduce manual work and increase decision velocity.\nTranslate emerging AI capabilities into practical, responsible, and commercially relevant solutions for clients.\nChampion a culture of experimentation and continuous improvement while maintaining appropriate standards for data integrity, privacy, governance, and quality.\nLeverage AI-enabled tools as a regular part of individual and team workflows, setting expectations for thoughtful adoption across the analytics function.\nStay current on emerging analytics platforms, measurement technologies, AI developments, and changes within the media and marketing ecosystem.\nTeam Leadership & Development\nLead, mentor, and develop a high-performing team of analytics professionals.\nFoster strong execution discipline, analytical rigor, curiosity, accountability, and clear client communication across the team.\nOperate as a player-coach, providing hands-on guidance and direct support on complex client challenges, advanced analyses, and high-priority deliverables.\nEstablish clear expectations, operating standards, and quality controls across analytics engagements.\nBuild career development plans, skill-building opportunities, and learning paths with an emphasis on advanced measurement, consulting capability, technical development, and AI literacy.\nElevate the team’s ability to move beyond reporting and communicate strategic, commercially relevant insights.\nSupport workload planning, resource allocation, performance management, and succession planning across the analytics function.\nFoster a collaborative and inclusive team culture grounded in curiosity, experimentation, continuous learning, and shared accountability.\nCross-Functional Collaboration & Growth Support\nCollaborate closely with media, creative, strategy, data science, engineering, technology, product, and client services teams to deliver integrated, insight-driven solutions.\nAct as the bridge between business stakeholders and technical teams, ensuring analytics initiatives are appropriately prioritized, scoped, resourced, and executed.\nPartner with internal teams to strengthen Fusion92’s proprietary marketing technology, analytics products, data platforms, and measurement capabilities.\nSupport new business efforts, including RFPs, pitches, proposals, and client growth opportunities, by articulating measurement strategies, analytics capabilities, and business value.\nContribute to the development of new analytics services, products, tools, methodologies, and commercial offerings.\nPartner with internal and external data, analytics, media, and technology providers to expand organizational capabilities.\nContribute to best-practice development, thought leadership, knowledge sharing, and capability building across the analytics discipline.\nHelp shape the future direction of Fusion92’s media analytics, AI, and data-driven marketing capabilities.\nRequirements\nWhat You’ll Bring\n10+ years of experience in media analytics, marketing analytics, data strategy, customer intelligence, business intelligence, or a related discipline.\nExperience leading analytics within a marketing agency, consulting firm, media organization, or complex enterprise marketing environment.\n3+ years of experience directly leading, mentoring, and developing analytics teams.\nDeep understanding of the media and marketing ecosystem, including measurement, attribution, experimentation, optimization, audience strategy, and cross-channel performance.\nDemonstrated experience advising executive stakeholders and presenting analytics, measurement strategies, and business recommendations to senior client leadership.\nStrong experience across several advanced measurement disciplines, including Marketing Mix Modeling, Multi-Touch Attribution, incrementality testing, experimentation, media effectiveness, digital analytics, customer analytics, retail media analytics, or audience measurement.\nHands-on experience with business intelligence, analytics, reporting, and data visualization tools such as Tableau, Power BI, Looker, Salesforce Marketing Cloud Intelligence, or similar platforms.\nWorking knowledge of SQL and experience with Python, R, or comparable analytical programming tools.\nFamiliarity with modern cloud data environments and platforms such as Snowflake, Databricks, BigQuery, Redshift, or similar technologies.\nWorking knowledge of data warehousing, data integration, automation, data modeling, and analytics infrastructure.\nDemonstrated experience applying or partnering on predictive analytics, machine learning, generative AI, and AI-enabled marketing or analytics solutions.\nStrong analytical judgment with the ability to evaluate data quality, understand methodological trade-offs, and move from analysis to action.\nExecutive presence with the ability to communicate clearly, influence decisions, and build credibility with clients, team members, and senior internal stakeholders.\nExcellent written and verbal communication skills, including experience developing executive-level narratives, strategic presentations, and client recommendations.\nComfort operating in a hands-on capacity, including direct engagement with data, dashboards, reporting platforms, analytical methodologies, and client deliverables when needed.\nA consultative mindset with the ability to connect analytical findings to client strategy, media investment, customer behavior, commercial outcomes, and organizational growth.\nThe ability to balance innovation, speed, scalability, and experimentation with appropriate standards for accuracy, governance, privacy, and analytical rigor.\nWhat Success Looks Like\nAnalytics outputs are consistently tied to meaningful business outcomes, trusted by clients, and valued as essential inputs into planning and decision-making.\nClient relationships are strengthened through clear communication, reliable delivery, executive-level consulting, 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