{"id":3834682,"url":"https://alion.io/job/g-adventures-communications-manager-canada","title":"Communications Manager, Canada","company":{"id":9233,"name":"G Adventures","domain":"gadventures.com","url":"https://alion.io/company/g-adventures","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":6,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":56,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":88000,"max":100000,"currency":"CAD","period":"year","gross":null,"usd_annual":71458},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-05T20:37:53Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-09T05:45:32Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"About Us\nLet’s go on an adventure together!\nHey there, we’re G Adventures. We’re one of the world’s leading small group travel companies, and we’ve always believed that travel isn’t just about where you go - it’s about how it changes you.\nFor the last 35 years, we’ve set out to do things differently. No cookie-cutter tours. No giant buses or cruise ships. And not to mention, as few selfie sticks as possible. Just real humans, travelling your heart out across the world with open minds and a non-stop desire to make our planet better, simply by exploring it.\nAt G Adventures, our DNA (or GNA, if you will) is built on belonging - where bringing your authentic self to work every day isn’t just accepted, it’s downright celebrated. For our office crew - you wanna rock a t-shirt with your dog’s face on it? We say go for it. For our Chief Experience Officers - you wanna hit the road and call some of the most epic places on Earth your home office? We love that - and we’ve got you. Wanna spend your days with people you genuinely like? Us too - and we’re pretty sure you’ll fit right in, wherever that is.\nNow about that career of yours - this is the kind of place where you can spread your wings and truly grow into your role. The best part? You get to do it all alongside a passionate, freakishly talented, one-of-a-kind bunch excited to produce top-notch work and spread a ridiculous amount of goodness at the same time.\nFeel like this could be the right fit? We think so too, and we’re already way too excited to meet you.\nThe Regional PR & Communications Lead is responsible for developing and executing strategic communication plans that elevate the company’s brand presence across key markets. This role leads media relations, content development and regional communications initiatives, ensuring alignment with global strategies while addressing local market needs. It also involves team leadership, stakeholder collaboration, crisis management and performance analysis to drive brand awareness and support business growth.\nKey Duties & Responsibilities\nCommunication Strategy and Brand Positioning\nExecute the company’s communication strategy to reinforce the brand’s leadership in adventure and responsible travel sectors.\nCollaborate with the global communications team to ensure consistent and aligned messaging across all markets and platforms.\nDevelop and implement region-specific PR and communications plans that align with the global strategy while addressing local market nuances and opportunities.\nTell the story of the company’s mission and purpose as a leader in responsible travel and community tourism, leveraging partnerships with non-profit organizations to highlight impactful human-interest stories.\nServe as the authoritative communications expert within the company, providing insights and guidance to support business growth.\nCollaborate with the critical incident team to plan and execute crisis communication responses when necessary.\nMedia Relations and Content Development\nIdentify and develop compelling newsworthy stories by engaging with internal stakeholders to share with media outlets.\nWrite, edit, and distribute press releases and media materials to consumer and trade media audiences.\nSecure and maintain high-level media coverage in target regional markets, focusing on trade, consumer and broadcast media.\nScope, curate and submit industry award entries to sustain recognition and success.\nIdentify and engage leading content creators to participate in press trips and content campaigns aimed at increasing brand awareness across social and digital channels.\nManage all press office functions, including timely responses to media inquiries, media monitoring and maintenance of press lists.\nEvent and Trip Management\nOrganize, manage and lead individual press trips for regional media, facilitating first-hand brand storytelling experiences.\nOrganize and lead media training sessions for regional spokespeople to enhance media engagement effectiveness and brand representation.\nTeam Leadership and Stakeholder Collaboration\nCollaborate closely with marketing and communications teams to integrate PR, social media and content initiatives.\nMaintain and develop relationships with key partners such as airlines, tourism boards and travel agents - fostering collaborative media and editorial opportunities.\nManage the company’s PR agency in the region, ensuring alignment with company strategy and performance objectives.\nLead and mentor regional communications team members, fostering professional growth and ensuring consistent delivery of communications objectives.\nCoordinate with regional legal and compliance teams to ensure all communications adhere to regulatory requirements and company policies.\nSkills & Experience\nMinimum of 5 years of professional experience in PR or communications, within either agency or in-house environments.\nStrong understanding of the travel industry, including both consumer and trade-facing markets.\nProven track record of managing communications strategies and public relations campaigns that drive brand awareness and engagement.\nExperience building and maintaining relationships with media, content creators, and other key industry contacts.\nDemonstrated success in securing high-profile coverage across consumer, trade and digital media platforms.\nExperience managing multi-platform content creator campaigns, including affiliates and social media promotions.\nExcellent writing and editorial skills, with the ability to craft compelling headlines and clear media materials.\nProficient in using media monitoring tools and managing press lists.\nSkilled in leveraging digital and social media channels to amplify communications.\nStrong collaborator and networker, adept at liaising with global stakeholders and cross-functional teams.\nEffective multitasker capable of managing diverse priorities in a fast-paced environment.\nStrong critical thinker with the ability to adapt communications to different audiences.\n*Base Salary Hiring Range: $88,000 - $100,000 annually\nWhat Do We Offer You?\nCompetitive Total Rewards Package, including exclusive travel perks!\nAdditional days off, including on your birthday!\nVacation time for you to recharge\nEnhanced Parental Leave\nMeaningful Employee Recognition Program\nLearning and Growth Opportunities\nEmployee Resource Groups\n*Applicable based on location*\nArtificial intelligence (AI) tools may be used to support the administrative processing of applications, such as organizing and formatting applicant information. AI is not used to screen, assess, or select applicants. All hiring decisions are made by our recruitment team.\nG Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.","description_format":"text","description_chars":6802,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Home office","Parental leave"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Adventure Tourism","Tour Operators","Eco Tourism"],"lifecycle":[{"event":"open","at":"2026-11-05T20:37:53Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":56,"reasons":["conf:0","win:early"],"computed_at":"2026-11-09T06:03:00Z"},"pay":{"stated_usd_annual":71458,"is_top_pay":false},"html_url":"https://alion.io/job/g-adventures-communications-manager-canada","json_url":"https://alion.io/job/g-adventures-communications-manager-canada.json","meta":{"generated_at":"2026-11-09T12:41:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16034,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":9233},"rest":"https://alion.io/mcp/rest/get_company?id=9233"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fg-adventures-communications-manager-canada"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fg-adventures-communications-manager-canada"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fg-adventures-communications-manager-canada"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/g-adventures-communications-manager-canada\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fg-adventures-communications-manager-canada"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3834682}},{"tool":"search_jobs","arguments":{"company":"gadventures.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3834682},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}