{"id":87586,"url":"https://alion.io/job/g2-principal-product-manager-content","title":"Principal Product Manager - Content","company":{"id":6012,"name":"G2","domain":"g2.com","url":"https://alion.io/company/g2","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":88,"open_postings":6,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":59,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Product","role_family":"Product","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":200000,"max":225000,"currency":"USD","period":"year","gross":null,"usd_annual":225000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Human-in-the-Loop","optional":false}],"status":"live","first_seen_at":"2026-08-18T21:34:22Z","employer_posted_date":"2026-08-18","last_verified_at":"2026-10-21T08:40:06Z","board_verified":true,"closed_at":null,"days_open":63,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":63},"description":"About G2 - The Company\nG2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.\nNow, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.\nAnd we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.\nDoes that sound exciting to you? Come join us as we try to reach our next PEAK!\nAbout G2 - Our People\nAt G2, everything we are and what we do is grounded in our PEAK values- (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.\nYou will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.\nAbout The Role\nG2 has a meaningful Content business, proprietary market evidence, and a trusted customer voice. Today that portfolio spans a range of content, research, and emerging AI-enabled experiences. The opportunity is to turn those assets into a coherent product system - not simply add another content generator.\nWe are looking for a US-based Principal Product Manager to lead the product strategy across the full portfolio. You will connect customer objectives and G2 evidence to content creation, rights and approvals, distribution, measurement, and activation - while improving the products and customer relationships that already exist.\nYou will define what belongs in one product, what should remain a connected offer, and how the portfolio evolves without compromising the independence and trust that make G2 evidence valuable. This is a senior individual-contributor role for a product builder with meaningful experience in both content systems and advertising or activation products.\nIn This Role, You Will Be Responsible For:\nPortfolio and Product Strategy\nOwn the product strategy and roadmap for the full G2 Content portfolio, not only net-new AI products.\n\nDefine how the current Content portfolio and future capabilities fit together into a coherent customer experience.\n\nTranslate customer and market demand into clear product bets, sequenced roadmaps, and evidence-based portfolio decisions.\n\nPartner with go-to-market, Finance, RevOps, and Legal on rights, packaging, commercial readiness, and responsible experimentation.\n\nAI-Native Content Operations\nBuild the product system that turns G2 evidence and customer objectives into high-quality, reusable content across formats and channels.\n\nApply AI to research, briefing, creation, enrichment, personalization, approvals, distribution, and measurement where it creates real leverage.\n\nCreate structured content, metadata, provenance, rights, and workflow capabilities that make the output reusable and trustworthy.\n\nDesign the human-control layer for strategy, taste, claim substantiation, brand safety, and material approvals.\n\nDistribution and Measurement\nConnect content creation, distribution, activation, and measurement into a coherent customer experience.\n\nUse customer and performance signals to improve future product, content, and channel decisions.\n\nRun focused discovery and testing to validate customer value before scaling new capabilities.\n\nMake measurement clear enough for customers and internal teams to understand what worked and what should happen next.\n\nTrust, Portfolio Leadership, and Commercial Outcomes\nProtect editorial independence: customers may sponsor, commission, distribute, and activate content, but they cannot buy conclusions, rankings, or favorable independent coverage.\n\nSet clear decision rights across Product, Editorial, Research, Creative, Delivery, and commercial teams - preserving editorial independence and accountable product ownership.\n\nAlign Product, Engineering, Data, Research, Editorial, Creative, Marketing, Revenue, and customer-delivery teams on the end-to-end experience.\n\nDefine and track a focused set of product, customer, business, and trust metrics.\n\nCommunicate product tradeoffs, investment needs, evidence, and progress clearly to senior stakeholders.\n\nMinimum Qualifications:\nWe realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.\n10+ years of product management experience, including Principal- or lead-level ownership of customer-facing products.\n\nDemonstrated product experience in both content systems and advertising, adtech, audience activation, or performance-marketing products.\n\nStrong product judgment in AI-enabled workflows, data products, audience experiences, and human-in-the-loop controls.\n\nExperience consolidating or modernizing a broad portfolio into a sequenced roadmap, migration plan, and shipped outcomes.\n\nProven ability to work across Editorial, Creative, Engineering, Data, Research, Sales, Marketing, and customer-delivery teams.\n\nCommercial fluency across software, services, media, or hybrid models, including entitlements, rights, packaging, and pricing.\n\nExcellent communication, customer judgment, and cross-functional influence in ambiguous environments.\n\nWhat Can Help Your Application Stand Out:\nExperience with B2B media, content marketing platforms, ad tech, creator tools, or owned-media products.\n\nExperience commercializing proprietary data, research, audience, or customer-voice products.\n\nExperience with content operations, measurement, rights and provenance, or AI-assisted production workflows.\n\nOur Commitment to Inclusivity and Diversity\nAt G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.\n--\nFor job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.\nHow We Use AI Technology in Our Hiring Process\nG2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.\nYour Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way-we will ensure your materials receive a thorough manual review by our hiring team.\nFor additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.","description_format":"text","description_chars":8103,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":10,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Lead Generation","Online Reviews & Ratings"],"lifecycle":[{"event":"open","at":"2026-08-18T21:34:22Z"}],"visa":[],"liveness":{"score":33,"band":"fade","label":"Fading","p_open":1,"p_active":0.759,"p_room":0.44,"age_days":63,"expected_fill_days":59,"reasons":["conf:1","velocity","win:tail","crowd:"],"computed_at":"2026-10-21T05:46:15Z"},"pay":{"stated_usd_annual":225000,"is_top_pay":false},"html_url":"https://alion.io/job/g2-principal-product-manager-content","json_url":"https://alion.io/job/g2-principal-product-manager-content.json","meta":{"generated_at":"2026-10-21T09:59:06Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14124,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":6012},"rest":"https://alion.io/mcp/rest/get_company?id=6012"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fg2-principal-product-manager-content"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fg2-principal-product-manager-content"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fg2-principal-product-manager-content"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/g2-principal-product-manager-content\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fg2-principal-product-manager-content"}]}