Product Manager
About G2 - The Company
G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
About G2 - Our People
At G2, everything we are and what we do is grounded in our PEAK values- (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.
About The Role
G2 is looking for a standout Product Manager to drive organic discovery and buyer experience for the G2 and GetApp platforms. This role sits at the intersection of product, SEO, and AEO (Answer Engine Optimization), owning the roadmap that ensures G2 and GetApp are prominently surfaced across traditional search engines and AI-powered answer engines alike. You will partner tightly with Technical SEO and Content Creation teams to build the best-in-class buyer experience that generates sustainable organic traffic and maximizes platform visibility.
In This Role, You Will:
Roadmap & Strategy:
Own the AEO & SEO product roadmap for G2 and GetApp platforms. Synthesize technical SEO requirements, AI search engine behavior, content strategy priorities, and buyer experience goals into a prioritized, impact-driven roadmap aligned to G2's organic growth OKRs.
AEO (Answer Engine Optimization):
Lead product strategy for AI-powered search visibility - including structured data, schema markup, entity optimization, and content formats that help G2 and GetApp surfaces appear in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, etc.).
Monitor AEO performance signals and translate insights into product requirements that improve citation rates and brand presence in answer engines.
SEO Product Strategy:
Define and drive SEO-informed product improvements - including site architecture, indexability, Core Web Vitals, URL structures, internal linking, and page templates - in close collaboration with the Technical SEO team.
Partner with Content Creation to ensure product surfaces (category pages, product profiles, comparison pages, buyer guides) are structured and optimized for organic discovery.
Buyer Experience:
Champion buyer experience as a traffic driver - designing product flows, landing pages, and content surfaces that convert organic visitors into engaged buyers while also earning higher search rankings.
Identify friction points in the organic-to-conversion journey and prioritize product improvements that simultaneously improve UX and SEO signals.
Cross-Functional Collaboration:
Serve as the primary product partner for the Technical SEO team, translating crawl data, ranking signals, and site health requirements into engineering-ready requirements.
Work hand-in-hand with Content Creation teams on editorial and programmatic content strategy, ensuring content investments are backed by product-level structure that amplifies SEO impact.
Collaborate with Engineering and Design to ship product changes on time with clear success metrics.
Analytics & Testing:
Define and track KPIs for organic traffic, keyword rankings, AEO citation rates, and buyer engagement metrics using tools such as Google Search Console, Amplitude, Looker, and SEO analytics platforms.
Design and run experiments (A/B tests, page template variations, structured data implementations) with closed-loop reporting.
Communication & Stakeholder Management:
Own and communicate the AEO/SEO product roadmap and priorities to internal stakeholders in written and oral formats.
Serve as the product expert on organic discovery - fielding questions from Marketing, Sales, Leadership, and cross-functional teams.
Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
4 - 8 years of product management experience, ideally with a focus on SEO, content platforms, or organic growth in a B2B or SaaS context.
Solid understanding of SEO fundamentals: technical SEO, on-page optimization, structured data, Core Web Vitals, and search engine crawl behavior.
Familiarity with AEO concepts and the evolving landscape of AI-powered search (Google AI Overviews, ChatGPT, Perplexity, etc.).
Strong analytical and problem-solving skills; comfortable working with data to make and defend product decisions.
Proven track record of cross-functional collaboration - especially bridging technical teams (engineering, SEO) and content/editorial teams.
Experience working in agile environments and shipping product at pace with limited direction.
Ability to translate business goals and user needs into clear, actionable product requirements.
Strong written and verbal communication skills in English; able to present complex trade-offs clearly to senior stakeholders.
Working knowledge of tools such as Jira, Confluence, Amplitude, Looker, and/or SEO platforms (e.g., Semrush, Ahrefs, Screaming Frog, Google Search Console).
Preferred Qualifications
Experience working on marketplace, review, or software comparison platforms (B2B software market experience a strong plus).
Bachelor’s degree or equivalent.
Experience working in a global team spanning multiple time zones.
Exposure to programmatic SEO strategies and content-at-scale approaches.
Experience collaborating with or within teams across G2, GetApp, Capterra, or Software Advice ecosystems.
Key Collaboration Partners
Technical SEO Team - site architecture, indexability, structured data implementation
Content Creation Team - editorial strategy, AEO-optimized content, buyer guides
Engineering & Design - feature delivery, buyer experience improvements
Analytics & Data - performance measurement, experimentation
Marketing & Growth - organic traffic strategy alignment
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.
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