{"id":3001862,"url":"https://alion.io/job/gap-recruitment-services-marketing-manager","title":"Marketing Manager","company":{"id":4422732,"name":"Gap Recruitment Services","domain":"gaprecruitment.co.ke","url":"https://alion.io/company/gaprecruitment","size_band":null,"is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Manatal","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Nairobi, Kenya"],"countries":["KE"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":100000,"max":120000,"currency":"KES","period":"month","gross":null,"usd_annual":11100},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-21T12:26:09Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-27T00:53:27Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Marketing Manager\nLocation: Nairobi (on-site, with travel to branches)\nReports to: Managing Director\nSalary: KES 100,000 - 120,000\nAbout Our Client\nOur client is an established training institution with branches across Kenya. It also runs an international placement programme that helps Kenyan professionals find jobs with employers overseas.\nThe Role\nThis is a senior leadership position with full ownership of marketing: strategy, budget, team and results. You will lead the social media, graphic design and recruitment outreach teams. Your success will be judged mainly by how many students and candidates enrol, and how good they are.\nWhat You'll Do\nCreate the marketing strategy and annual plan for the institution's courses, examinations, translation services and international placement programme\nManage and develop a team across social media, graphic design and recruitment outreach\nRun and improve paid online campaigns on Meta, TikTok and Google, and manage the marketing budget\nLead outreach to relevant institutions and professional networks, working closely with the recruitment team\nSet up a clear lead pipeline from first enquiry to enrolment or placement, and monitor cost per lead and conversion rates\nEnsure the brand and messaging stay consistent across every branch and channel\nGive the Managing Director monthly reports on results against targets\nWhat You'll Need\nAt least 4 years in a marketing management role, leading a team\nA proven track record with online campaigns - budgets, targets and results you can show\nMarketing experience in education or recruitment\nComfort working with data: ad managers, analytics and CRM tools\nExperience with marketing analytics and reporting, using Google Analytics and the ad platforms' own dashboards, to show clear return on spend\nWorking knowledge of SEO, email marketing and landing page optimisation to drive and convert enquiries\nStrong people leadership: the ability to set clear targets, coach team members and hold them accountable for results\nSound judgement and good decision-making when managing a budget and balancing competing priorities across several branches.\nExcellent communication and presentation skills, with the confidence to report to senior leadership\nWillingness to travel to branches, and to work independently while meeting deadlines\nNice to Have\nAdditional language skills relevant to the client's international operations\nExperience with international or migration-related programmes\nWhat Our Client Offers\nA competitive senior salary based on experience, relevant language training, and the opportunity to build and lead the marketing function of a growing institution working across two countries.\nApplication Deadline\nInterested candidates should submit their CV to Our Website by latest 27th October 2026.\nFor any inquiries, please contact us at +254 784 155 512.\nGap Recruitment Services Limited does not charge candidates at any stage of the recruitment process. We are committed to equal opportunity hiring. 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