{"id":2529277,"url":"https://alion.io/job/gap-sr-manager-channel-activation-affiliates","title":"Sr. Manager - Channel Activation (Affiliates)","company":{"id":12256,"name":"Gap Inc","domain":"gapinc.com","url":"https://alion.io/company/gap","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Folsom, United States","United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":88000,"max_usd":177000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2699},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-23T00:00:00Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-10-15T21:59:27Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"About the Role\nThe Sr. Manager of Affiliates is responsible for supporting in the activation and execution of Global Affiliate Marketing programs in an effective way for Gap Inc. and its brands. Sitting within the broader Marketing Shared Services organization, this role will provide a strong understanding of affiliate marketing strategies and best practices. This role will work closely with Channel Activation, Channel Planning, and Brand Marketing teams, and Gap Inc.’s Media Agency partners to manage Affiliates programs and drive valuable change across the brands. They will be a key player in the effort to identify opportunities for greater economies of scale and synergies across Gap Inc.’s portfolio of brands.What You'll Do\nLead the implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc brands that support brand and revenue goals.\nGovern the day-to-day management of team goals and provide guidance on appropriate prioritization and escalation of items to propel business initiatives\nConsistently evaluate performance by measuring against standardized set of KPIs to ensure that activity is adequately delivering across a set of defined metrics\nRegularly identify and communicate to stakeholders' opportunity areas in Affiliates program activity by taking a holistic view of work across Gap Inc.’s brands and aligning priorities to business needs\nRemain up to date on Affiliate trends to continually recommend shifts as necessary to achieve company goals and remain competitive in the industry\nRoutinely digest performance data to draw actionable insights and initiate data-driven decisions that optimize Affiliates program efforts across Gap Inc.’s brands\nRegularly collaborate with Channel Planners to consistently align overall media strategy, drive valuable outcomes and increase brand awareness\nMaintain strong relationships with affiliate Media Agency partners to ensure top performance of Affiliates ventures\nPartner with Creative and Brand teams to ensure creative is optimized for various media channels \nWho You Are\nSkilled marketing leadership experience, with 6-9 years in Affiliate marketing\nStrong history of collaborative leadership, team building, and managing individual contributors\nExperience supporting in the planning and executing of Affiliates campaigns while scaling performance-driven marketing channels\nStrong knowledge of Affiliates channels, technologies, best practices, and trends Experience in a highly complex, matrixed organization with proven ability of working cross-functionally to drive change\nHighly communicative and collaborative with history of driving positive outcomes across multiple teams and functions\nEntrepreneurial spirit that works through ambiguity, continuously improve ways of working, and infuse strategic thinking","description_format":"text","description_chars":2814,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Retail & Shop Systems","Apparel & Fashion Brands"],"lifecycle":[{"event":"open","at":"2026-10-14T12:34:02Z"}],"visa":[],"liveness":{"score":70,"band":"hot","label":"Hiring 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