Sales Development Representative

The SDR is responsible for converting raw and inbound founder leads into qualified webinar registrations and high-intent sales opportunities. The SDR's job is not simply to "make calls. The SDR owns the first human interaction with the founder and determines: Is this founder relevant, interested and worth progressing?

The candidate will have responsibilities across the following functions:

Lead Management:

• Receive leads from affiliates, inbound forms, campaigns, databases and partnerships.
• Verify and enrich founder/company information.
• Ensure every lead is entered into the CRM.
• Maintain accurate lead source attribution.
• Assign and update lead scores.

Founder Outreach:

• Conduct outbound calls, WhatsApp and email outreach.
• Contact newly generated leads within the agreed SLA.
• Explain the value proposition of Founders Garage.
• Invite qualified founders to webinars.
• Re-engage founders who register but do not attend.
• Follow up with attendees showing buying intent.

Qualification:

Qualify founders on:

• Company stage
• Industry
• Employee count
• Current business challenges
• Technology/product requirements
• Decision-making authority
• Urgency
• Budget/readiness
• Interest in Founders Garage solutions

Daily Activity Target:

• Outreach attempts 100/ day
• Conversations 30 - 40/day
• Webinar registrations 15/day
• Qualified/high-intent prospects 5/day
• CRM updates 100%
• New-lead response < 24 hours

SDR Funnel:

• Lead Contact Conversation Qualified Registered Attended Sales Opportunity.

Handoff to Sales Manager

SDR must provide:

• Founder/company profile
• Need/problem identified
• Product/service interest
• Buying authority
• Urgency
• Webinar attendance status
• Key conversation notes
• Recommended next action

KPIs:

Primary:

• Qualified registrations
• Qualified opportunities generated
• Registration conversion rate
• Lead response time

Secondary:

• Calls/day
• Conversations/day
• Contact rate
• Qualification rate
• CRM hygiene
• Follow-up completion

Candidate Profile:

• 2 to 4 years B2B/B2C inside sales experience.
• Strong telephone communication.
• Comfortable speaking to founders/business owners.
• Excellent WhatsApp/email communication.
• CRM discipline.
• High follow-up intensity.
• Strong objection handling.
• Comfortable working against daily targets.
• Most important trait: persistence without becoming pushy.