{"id":1171511,"url":"https://alion.io/job/gc-director-of-product-marketing","title":"Director of Product Marketing","company":{"id":4077,"name":"Gc","domain":"gc.ai","url":"https://alion.io/company/gc","size_band":"501-1000","is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":75,"open_postings":9,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Mateo, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":220000,"max":290000,"currency":"USD","period":"year","gross":null,"usd_annual":290000},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Gmail","optional":false},{"name":"Miro","optional":false},{"name":"Snyk","optional":false},{"name":"Vercel","optional":false},{"name":"Zscaler","optional":false},{"name":"LinkedIn","optional":true}],"status":"live","first_seen_at":"2026-09-24T07:11:45Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-09-24T21:48:51Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"GC AI is the legal AI platform built for in-house legal teams. Your decisions shape the product, your impact is immediate, and you own your work from day one.\nMore than 2,000 companies run their legal work on GC AI, including 200+ public companies, 25+ unicorns, and teams at News Corp, Nestlé, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME. The platform holds an 80 NPS, more than double the B2B SaaS industry average, which is why GC AI is the leading legal AI platform for companies of all sizes.\nGC AI doubled ARR in six months. We raised a $60 million Series B at a $555 million valuation in November 2025 and won #1 Highest Customer Satisfaction at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.\nYou’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works:\n1% Better Every Day: small, compounding improvements across everything you ship.\n\nCustomer Obsession: start with the customer and work backward.\n\nShip Today: bias toward action and iteration over perfection.\n\nFind a Way: resourcefulness and ambition over constraint.\n\nCare: be direct, like an honest friend, even when it’s uncomfortable.\n\nOwn It: full accountability, proactive communication, and attention to detail.\n\nAbout The Role\nGC AI is expanding across workflows, pricing tiers, and customer segments. We are hiring a Director of Product Marketing to lead the function and own narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy.\nYou will build the systems and standards needed to scale product marketing. You will partner with Product, Sales, Customer Success, Revenue Operations, and Marketing to bring every product, feature, and tier to market with clarity and measurable impact.\nThis role reports to the CMO and combines strategic leadership with hands-on execution.\nWhat You’ll Do\nLead and Scale Product Marketing\nSet the product marketing strategy, priorities, operating rhythm, and quality standards\n\nDefine the team structure and hire, mentor, and develop product marketers\n\nCreate clear ownership across positioning, launches, enablement, pricing, and market intelligence\n\nAlign Product, Sales, Customer Success, Revenue Operations, and Marketing around shared priorities and measures\n\nShape Product Strategy\nUse customer, usage, market, and competitive signals to influence roadmap decisions\n\nConnect market dynamics and customer needs to internal product priorities\n\nGive leadership clear recommendations on workflows, segments, and growth opportunities\n\nOwn Positioning and Narrative\nDefine differentiated positioning across product lines, customer segments, and channels\n\nConnect product messaging to GC AI’s broader Legal AI category narrative\n\nTranslate complex legal and AI capabilities into precise messaging for in-house lawyers\n\nMaintain consistency across the website, sales materials, product surfaces, and customer education\n\nProduct Launch Leadership and Management\nCoordinate cross-functional launch teams, own timelines, and maintain launch plans with milestones, dependencies, decision owners, and readiness criteria\n\nDefine and execute go-to-market strategy, including target segments, positioning, messaging, enablement, channel plans, and launch communications\n\nTrack post-launch adoption, revenue, customer feedback, and funnel performance, then lead reviews and prioritize product and go-to-market improvements\n\nOwn Pricing and Packaging\nLead pricing, packaging, and monetization strategy across product tiers\n\nUse customer research, usage data, willingness-to-pay analysis, and competitive insight to guide recommendations\n\nPartner with Product, Finance, Sales, and leadership on pricing and packaging decisions\n\nEquip Sales and Customer Success\nDeliver talk tracks, decks, competitive briefs, objection guidance, and training\n\nPartner with Sales leadership on deal strategy and positioning\n\nMaintain current enablement materials for each product tier, segment, and priority workflow\n\nMeasure whether enablement improves confidence, consistency, and win rates\n\nLead Customer and Market Intelligence\nRun structured customer research and win-loss programs\n\nMaintain a current view of competitors, category shifts, and buyer expectations\n\nTurn findings into go-to-market, pricing, roadmap, and deal strategy recommendations\n\nBuild Category Leadership\nLead analyst engagement, competitive positioning, and external thought leadership\n\nBuild relationships with relevant analysts and market voices\n\nDevelop a credible point of view on Legal AI and the changing work of in-house legal teams\n\nDevelop Revenue-Driving Content\nOversee case studies, return-on-investment stories, comparisons, and proof points across the funnel\n\nPartner with Brand and Demand Generation on content that supports pipeline, adoption, and expansion\n\nEnsure customer-facing content is accurate, useful, and grounded in evidence\n\nMeasure and Improve\nDefine product marketing metrics tied to revenue, adoption, expansion, and win rates\n\nEstablish baselines and reporting for launches, messaging, enablement, and competitive performance\n\nUse results to refine strategy and allocate resources\n\nWhat You'll Bring\n8+ years of B2B software product marketing experience, ideally selling to lawyers\n\nExperience leading product marketers or managing a product marketing function\n\nRecord of launching hit products\n\nStrong background in pricing, packaging, and monetization strategy\n\nA record of developing clear, differentiated messaging in complex markets\n\nExperience in marketing technical or AI-driven products\n\nStrong partnerships with Product, Sales, and Customer Success\n\nExcellent writing, editing, and executive communication skills\n\nAbility to create structure and clarity in fast-moving environments\n\nStrategic judgment paired with hands-on execution\n\nHigh-growth startup experience\n\nClear ownership, accountability, and follow-through\n\nA Note On Pace\nWe’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.\nHow We Work Together\nGC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you’re in a location without an office, expect up to 10% travel (and more for customer-facing roles).\nTeam members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in more hub cities, and we will look to our team members to help build that in-person culture. We currently hire across the United States and Canada.\nEqual Opportunity Employment\nGC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI\nFraud Notice to GC AI Applicants\nTo protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page athttps://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address.\nGC AI will never:\nRefer you to external websites to apply\n\nConduct interviews over email, chat platforms, or messaging apps\n\nAsk you to provide payment or purchase equipment\n\nRequest personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process\n\nExamples of fraudulent email addresses:\n\n\n\n\nAny email address ending in @gmail.com, @ yahoo.com, or other free email services\n\nIf you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as \"phishing\" or \"spam\" and do not respond.","description_format":"text","description_chars":8903,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Document AI","Legal AI"],"lifecycle":[{"event":"open","at":"2026-09-24T07:54:22Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":38,"reasons":["conf:3","win:early"],"computed_at":"2026-09-25T01:06:05Z"},"pay":{"stated_usd_annual":290000,"is_top_pay":true},"html_url":"https://alion.io/job/gc-director-of-product-marketing","json_url":"https://alion.io/job/gc-director-of-product-marketing.json","meta":{"generated_at":"2026-09-25T01:06:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1034,"day_limit":5000,"remaining_today":3966,"minute_limit":60,"resets_at":"2026-09-26T00:00:00Z"}}}