{"id":1955967,"url":"https://alion.io/job/gea-marketing-manager-vertical-packaging","title":"Marketing Manager – Vertical Packaging","company":{"id":1788131,"name":"GEA","domain":"gea.com","url":"https://alion.io/company/gea-com","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":91,"ghost_share":0,"stale_share":0.78,"repost_share":0,"time_to_fill_p50_days":35,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Weert, Netherlands"],"countries":["NL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":59000,"max_usd":131000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":28},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-06T12:54:59Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-20T23:56:50Z","board_verified":true,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":14},"description":"Marketing Manager - Vertical PackagingLocation: Weert, The Netherlands\nBusiness Unit: Food Processing & Packaging\nReports to: Head of Marketing, Food Processing & Packaging (FPP)\nEmployment type: Full-time\nDrive marketing impact and business growth at GEA\nGEA is a global leader in systems and components for the food, beverage, and pharmaceutical industries. With over 18,000 employees across 60 countries, we deliver innovative solutions that improve sustainability, efficiency, and product quality worldwide.\nAs part of a new, centralized divisional marketing organization, we are strengthening our marketing capabilities to further professionalize our approach and position marketing as a key driver of commercial growth.\nWe are searching for a Marketing Manager.\nAbout the business unit: Food Processing & Packaging\nThe Food Processing & Packaging (FPP) business unit delivers advanced solutions for food preparation, processing, slicing, packaging, and automation. Our technologies enable leading global food producers to operate efficiently, safely, and sustainably. Marketing plays a critical role in strengthening our global market position and supporting ambitious growth targets.\nResponsibilities / Tasks\nAs Marketing Manager for the Vertical Packaging portfolio, you will further develop marketing as a key driver of commercial impact and business growth. \nReporting to the Head of Marketing for the Business Unit Food Processing & Packaging, you will translate business unit marketing strategy into impactful marketing plans and execution for the Vertical Packaging portfolio. You will work in close alignment with Product Management and Sales to ensure effective rollout and strong adoption of marketing initiatives across key markets. You will drive demand generation, strengthen market positioning, and ensure marketing contributes directly to pipeline and order intake. \nYou will operate in a matrix organization, working closely with Business Unit Leadership, Sales, Product Management, and Site Management. Within the BU marketing budget framework and in alignment with the Head of Marketing, you will manage and optimize the marketing budget for the Vertical Packaging portfolio, define priorities, and ensure strong alignment with commercial objectives.\nKey responsibilities\nDrive demand, generate qualified pipeline and support opportunity creation through targeted campaigns, digital activation, events and product launches across priority markets and accounts.\nDevelop the global marketing strategy and activity plan for the Vertical Packaging portfolio, translating growth ambitions into focused priorities, programs, and measurable commercial impact.\nDefine priority markets, segments and target audiences with Sales and Product Management, turning commercial opportunities into effective go-to-market plans.\nDrive demand and pipeline creation through targeted campaigns, digital activation, events and product launches across priority markets and accounts.\nStrengthen portfolio positioning and value propositions, creating compelling messaging and proof points that differentiate our solutions and strengthen customer relevance.\nLead marketing for strategic product launches and growth initiatives, ensuring strong positioning, market readiness and coordinated global activation.\nPartner with Sales to strengthen customer engagement, accelerate opportunity development and increase the effectiveness of commercial conversations through targeted enablement.\nIdentify new growth opportunities through customer, market and competitor insights, while tracking marketing performance and contribution to qualified pipeline.\nPrioritize marketing investments and activities across the portfolio, ensuring resources are focused on the highest commercial growth opportunities.\nLead key strategic trade fairs end-to-end, owning planning, cross-functional project management, execution and post-event performance reporting.\nYour Profile / Qualifications\nBachelor’s or Master’s degree in Marketing, Business, or related field. \n8+ years experience in a B2B marketing role, preferably in an international industrial or technology environment. \nStrong business acumen and ability to align marketing with commercial priorities and targets. \nStrong understanding of modern B2B marketing, including demand generation, content marketing, and marketing technologies. \nStrong product marketing expertise, including portfolio positioning, value proposition development, go-to-market strategy and product launch management. \nStrong stakeholder management and influencing skills, with the ability to build alignment across Sales, Product Management and Business Leadership. \nData-driven mindset, with experience measuring marketing performance, campaign effectiveness and contribution to pipeline.\nExperience with large-scale international trade fairs and event marketing is a strong plus.\nExperience working successfully in complex international matrix organizations.\nFluency in English.\nWhy join GEA?\nA high-impact global marketing role with direct influence on business growth, portfolio success and commercial performance.\nOpportunity to further develop and professionalize marketing and build a high-impact marketing organization within a global market leader.\nAn international, dynamic work environment with strong development opportunities.\nCompetitive compensation and benefits.\nReady to make an impact?\nJoin GEA and help shape marketing as a key driver of commercial success in the Food Processing & Packaging business unit.\nDid we spark your interest?\nThen please click apply above to access our guided application process.","description_format":"text","description_chars":5636,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Netherlands","iso":"NL","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Food & Beverages","Health Care","Food Technology"],"lifecycle":[{"event":"open","at":"2026-10-06T12:54:59Z"}],"visa":[],"liveness":{"score":55,"band":"ok","label":"Likely open","p_open":1,"p_active":0.607,"p_room":0.9,"age_days":13,"expected_fill_days":35,"reasons":["conf:0","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/gea-marketing-manager-vertical-packaging","json_url":"https://alion.io/job/gea-marketing-manager-vertical-packaging.json","meta":{"generated_at":"2026-10-21T02:49:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4150,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1788131},"rest":"https://alion.io/mcp/rest/get_company?id=1788131"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgea-marketing-manager-vertical-packaging"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgea-marketing-manager-vertical-packaging"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgea-marketing-manager-vertical-packaging"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/gea-marketing-manager-vertical-packaging\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgea-marketing-manager-vertical-packaging"}]}