{"id":1145365,"url":"https://alion.io/job/geico-director-martech-operations","title":"Director, Martech Operations","company":{"id":2667051,"name":"GEICO","domain":"geico.com","url":"https://alion.io/company/geico-3","size_band":"1001-5000","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":25,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"hiring_geo_confidence":"structured","locations":["New York, United States","United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":150000,"max":300000,"currency":"USD","period":"year","gross":null,"usd_annual":300000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"FastAI","optional":false},{"name":"OpenAI","optional":false},{"name":"PyTorch","optional":true}],"status":"live","first_seen_at":"2026-09-22T00:00:00Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-09-24T06:47:01Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Why Join GEICO?\nAt GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.\nEvery day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.\nFounded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.\nDirector, MarTech Operations\nLocation: Hybrid - 3 days per week onsite at our NYC or Bethesda office.\nReports To: Senior Director, Marketing Transformation & Operations\nJob Description\nAt GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.\nRole Purpose\nThe Director, MarTech Operations reimagines what technical program management looks like inside a marketing organization where the most important initiatives don’t arrive on an annual roadmap - they show up every week, often with no plan yet attached. This role is the delivery engine behind GEICO Marketing’s most important technical and data-driven programs: turning ambiguity into team design and clear delivery plans, partnering with the Marketing Systems Design and Technology teams on marketing use cases and roadmaps, and keeping a fast-moving portfolio of programs on track to their key dates.\nThis is a builder’s role, not an administrator’s. We’re looking for someone who wants to reinvent program management itself - bringing the speed, tooling, and AI-native ways of working of a modern technology company into a complex enterprise environment, and creating the velocity marketing needs to keep pace with how fast AI and martech are moving.\nKey Responsibilities\nReimagining Technical Program Delivery\nBuild a new model for technical program management designed for a portfolio that changes weekly - where major AI, data, and martech initiatives emerge continuously rather than on a fixed annual cycle.\n\nDesign the agile, high-velocity delivery system - rituals, tooling, and decision-making - that lets the organization move at the speed AI and martech are moving, not the speed of a traditional PMO.\n\nTreat the delivery model itself as something to continuously reinvent rather than a fixed process to administer, retiring what’s slow and scaling what creates velocity.\n\nUse AI tools and agents within program management itself to increase the speed and quality of planning, tracking, and reporting.\n\nTeam Design & Program Momentum\nTake ambiguous, newly-forming initiatives and quickly stand up the right team design - pulling together the right people, defining roles and ownership, and giving a gray-area project real shape.\n\nCreate clarity of roles and decision rights within each program so teams know who owns what from day one.\n\nBuild and sustain momentum across projects and teams - unblocking, re-energizing, and keeping cross-functional groups moving through ambiguity and change.\n\nServe as the connective tissue for teams stood up quickly around emerging priorities, giving them structure without slowing them down.\n\nProgram Planning & Systems Design Partnership\nPartner deeply with the Marketing Systems Design and Technology teams to turn strategy into concrete project plans, marketing use cases, and delivery roadmaps.\n\nOwn the project plan, not the technical architecture: translate what the business and systems design teams are building into milestones, sequencing, and delivery commitments.\n\nKeep every initiative optimizing toward key dates and roadmap commitments, flagging early when scope, sequencing, or resourcing puts a date at risk.\n\nRepresent the marketing use case and business outcome in planning conversations with Systems Design and Technology, ensuring delivery plans reflect real marketing needs.\n\nProgram Dependency & Portfolio Management\nManage the web of program-level dependencies across concurrent initiatives - sequencing, shared resources, overlapping teams, and competing priorities - rather than deep technical dependencies owned by engineering.\n\nBuild and maintain a live view of the transformation portfolio: what’s in flight, what’s landing when, and where programs depend on each other.\n\nIdentify and resolve cross-program conflicts before they become delivery risks, escalating only what truly needs executive attention.\n\nProgram Governance & Reporting\nEstablish lightweight, high-velocity governance - steering touchpoints, milestone reviews, and executive reporting - that keeps sponsors aligned without slowing delivery down.\n\nBuild reporting and dashboards that give leadership real-time visibility into portfolio health, key dates, and risk.\n\nPartner with the Change Management team to ensure new tools, processes, and ways of working land with real adoption, not just delivery.\n\nWho You Are\nAn agile-native builder who reimagines how program management works rather than running the standard playbook.\n\nDeep in AI: fluent in how AI and modern martech are reshaping marketing, and energized by helping the organization move at that pace.\n\nComfortable creating structure and team design out of ambiguity - thrives when a project shows up with no plan yet attached.\n\nA momentum-builder: rallies teams, keeps them moving, and translates energy into delivery.\n\nA fluent translator between business, marketing, and technical/systems design teams, without needing to own the technical architecture personally.\n\nQualifications\nExperience in a fast-moving technology or AI company (e.g., Google, OpenAI, or similar) leading program or project management for marketing- or product-adjacent initiatives; background in modern, high-velocity delivery environments is valued as much as traditional enterprise PMO experience.\n\nTrack record standing up and leading teams around ambiguous, fast-emerging initiatives, including team design and role clarity.\n\nDeep fluency in AI and marketing technology, with experience evaluating and deploying new AI/martech tools quickly.\n\nExperience building or reinventing program and project management ways of working, not just administering an existing methodology.\n\nStrong program-level dependency and portfolio management skills across multiple concurrent, high-stakes initiatives.\n\nExcellent stakeholder management; able to partner with systems design and engineering teams on delivery planning without owning technical architecture.\n\nExcellent communicator, able to build momentum and confidence across technical and non-technical audiences alike.\n\nAnnual Salary\n$150,000.00 - $300,000.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.\nAt this time, GEICO will not sponsor a new applicant for employment authorization for this position.The GEICO Pledge:\nGreat Company: Protecting customers through life’s twists and turns with innovation and integrity.\nGreat Careers: Personalized development programs, mentorship, and certification assistance.\nGreat Culture: Inclusive and collaborative culture rooted in shared success.\nGreat Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.\nThe equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.\nGEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.","description_format":"text","description_chars":9343,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Insurance","Internet Security Services"],"lifecycle":[{"event":"open","at":"2026-09-23T14:46:33Z"}],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.602,"p_room":1,"age_days":2,"expected_fill_days":24,"reasons":["conf:2","stale_co","win:early","comp:brand"],"computed_at":"2026-09-24T05:45:00Z"},"pay":{"stated_usd_annual":300000,"is_top_pay":true},"html_url":"https://alion.io/job/geico-director-martech-operations","json_url":"https://alion.io/job/geico-director-martech-operations.json","meta":{"generated_at":"2026-09-24T07:14:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}