{"id":1111111,"url":"https://alion.io/job/gen-digital-associate-creative-director-copy","title":"Associate Creative Director - Copy","company":{"id":3431,"name":"Gen Digital","domain":"gendigital.com","url":"https://alion.io/company/gendigital","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":78,"open_postings":29,"ghost_share":0,"stale_share":0.621,"repost_share":0.069,"time_to_fill_p50_days":63,"computed_at":"2026-11-08T05:47:12Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":135000,"max":162000,"currency":"USD","period":"year","gross":null,"usd_annual":162000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-22T10:10:46Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-08T20:37:17Z","board_verified":true,"closed_at":null,"days_open":47,"trust":{"level":"ok","repost_count":2,"flags":["repost"],"days_open":46},"description":"Associate Creative Director, Copy\nNew York - Hybrid - Gen Studio (Marketing Brand & Communications)\nAbout Gen\nGen is a global company dedicated to powering Digital Freedom through its trusted consumer brands, including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety, and today we deliver cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.\nTogether, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re looking for people who see AI as a teammate, using it thoughtfully to work more efficiently and deliver meaningful results.\nAt Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning. You’ll work with people who back each other, respect each other and understand that different experiences, identities and ideas are a competitive advantage.\nHow We Work\nOur hybrid work style, with three days in the New York office, gives us face-to-face time for creative conversations, meaningful meetings, quick decisions and relationship building, while providing flexibility for focused work.\nAbout Gen Studio\nGen Studio is Gen’s in-house creative team within Marketing, Brand & Communications. It supports Gen’s portfolio of consumer brands by turning business, brand and product priorities into creative ideas and campaigns that reach customers across the full journey. Copywriters, designers, art directors, strategists and producers work together from the initial brief through concept development, execution and launch, rather than handing work between separate teams.\nThe Studio works across brand, product and performance marketing, creating customer-facing work for advertising, digital, social and integrated campaigns. The team develops campaign platforms, messaging systems and channel content, then carries the work through design, production, legal and compliance review, testing and final delivery. It also partners with agencies, freelancers and production specialists when additional expertise or scale is needed.\nAbout the Job\nGen Studio is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking within this integrated team. The role will help shape campaign ideas across Gen’s consumer brands, set the standard for writing and messaging, and ensure creative work remains connected from the business brief through every customer touchpoint and final delivery.\nThis role combines strategic thinking, conceptual development, writing craft and team leadership. You will partner closely with Creative Directors, Art Directors, designers, producers, strategists, marketing stakeholders and external partners to carry work from brief through final delivery.\nYou will develop campaign platforms, messaging frameworks, headlines, scripts, and long- and short-form copy across digital, social and integrated channels. You will lead constructive critique, present work to senior stakeholders and protect the strength of creative ideas while responding appropriately to feedback, business requirements and legal or compliance considerations.\nAs a senior member of the creative team, you will help set the standard for copy and conceptual thinking, support the development of other creatives and ensure work is clear, distinctive, on-brand and relevant to its intended audience.\nKey Responsibilities\nLead copy and conceptual development across brand, product and integrated marketing campaigns.\n\nDevelop campaign platforms, messaging frameworks, creative territories and channel-specific copy.\n\nWrite and oversee headlines, scripts, social copy, digital advertising, campaign content and other long- and short-form work.\n\nTranslate business, brand and product objectives into clear creative ideas and messaging.\n\nPartner with Creative Directors and Art Directors to develop ideas that work cohesively across copy, design, motion and production.\n\nLead creative reviews and provide clear, constructive direction to writers and cross-functional partners.\n\nPresent concepts and creative recommendations to senior marketing and business stakeholders.\n\nProtect the core creative idea while incorporating relevant feedback and meeting business, brand, legal and compliance requirements.\n\nGuide work from initial brief and concept development through production and final delivery.\n\nManage multiple campaigns and workstreams while maintaining consistency and quality.\n\nSupport and develop copywriters through feedback, coaching and day-to-day creative direction.\n\nPartner with agencies, freelancers and production partners when additional support is required.\n\nContribute to testing and iteration by developing different concepts, messages and copy variations.\n\nStay current on consumer behaviour, platform changes, creative formats and developments in AI-assisted creative work.\n\nUse AI-assisted creative tools thoughtfully and responsibly to accelerate research synthesis, explore concepts, develop and test copy variations, and improve workflow efficiency across channels, while maintaining human judgment, originality and editorial craft.\n\nEnsure AI-supported work meets Gen’s standards for accuracy, privacy, brand integrity, intellectual property, legal review, and responsible use of company and customer information.\n\nAbout You\nYou have substantial copywriting and creative concepting experience within an agency, in-house creative studio or consumer brand environment.\n\nYou have experience operating at Associate Creative Director level or as a senior copy lead with responsibility for creative direction and team development.\n\nYou can develop a creative platform from a brief and carry it consistently across channels.\n\nYou have written across brand, product, advertising, digital, social and integrated campaigns.\n\nYou are comfortable presenting creative work and recommendations to senior stakeholders.\n\nYou have experience directing and reviewing the work of copywriters and other creative partners.\n\nYou can balance creative ambition with commercial objectives, audience needs and delivery requirements.\n\nYou are comfortable working with legal, compliance and other structured review processes.\n\nExperience within consumer technology, financial services, cybersecurity or another regulated industry would be useful, but is not required.\n\nYou have a portfolio demonstrating both conceptual thinking and finished copy across different formats and channels.\n\nSkills\nCopywriting and editorial craft across long- and short-form content.\n\nCampaign platform and messaging framework development.\n\nCreative concepting and idea development.\n\nCreative direction, critique and feedback.\n\nSenior stakeholder presentation and communication.\n\nUnderstanding of how copy, design, motion and production work together.\n\nAbility to manage competing projects, deadlines and stakeholder input.\n\nSound judgment when working with brand, legal and compliance requirements.\n\nPractical understanding of AI-assisted creative tools and their responsible use.\n\nAbility to connect creative decisions to audience, brand and business objectives.\n\nPersonal Attributes\nClear and direct in how you communicate creative ideas and feedback.\n\nComfortable making decisions and giving creative direction.\n\nCollaborative, without losing ownership of the work.\n\nOpen to challenge, testing and iteration.\n\nAble to operate through ambiguity and changing priorities.\n\nCurious about new tools, formats and consumer behaviours.\n\nFocused on the quality of the idea as well as the quality of its execution.\n\nCompensation\nThe annual base salary for this position is expected to be $150,000-$162,000 USD. Base salary is one component of Gen’s total compensation package, which includes an annual bonus, 401(k) match, health insurance options, disability coverage, life insurance and unlimited paid time off. Actual compensation may vary based on a candidate’s qualifications, experience, skills and competencies related to the role.\nGen Benefits\n401(k) retirement plan with company match - Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match.\n\nHealth Savings Account (HSA) funding - If you enroll in an HSA-eligible medical plan, Gen contributes $500-$1,500 per year depending on your coverage tier.\n\nWellness / fitness reimbursement - Up to $375 per year reimbursed for eligible fitness and wellness expenses, including gym membership and classes.\n\nSustainable home improvement allowance - Up to $500 per year for approved sustainable home upgrades, such as insulation and energy-efficient appliances.\n\nTuition / education reimbursement - Up to $5,250 per calendar year for approved, job-related education.\n\nWhat’s Next\nIf this sounds like you, we’d like you to apply and share your resume and portfolio. Your portfolio should demonstrate campaign thinking, conceptual development, writing craft and examples of work delivered across multiple channels.\nQualified candidates will be contacted by the recruitment team to discuss the role and next steps in the interview process.","description_format":"text","description_chars":9230,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Gym membership","Health insurance","Hybrid work","Life insurance","Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Identity Management","Endpoint Security","Consumer & Utility Software"],"lifecycle":[{"event":"open","at":"2026-09-22T12:02:30Z"},{"event":"close","at":"2026-10-03T01:02:56Z"},{"event":"reopen","at":"2026-10-21T08:55:37Z"},{"event":"close","at":"2026-10-30T11:58:00Z"},{"event":"reopen","at":"2026-11-04T14:00:00Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 79 · green card filings: 10","filings_12m":79,"filings_prev_12m":54,"green_card_filings_12m":10,"median_offered_wage_usd":158624,"route":null,"cap_exempt":false,"checked_at":"2026-11-08T10:45:15+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":35,"band":"fade","label":"Fading","p_open":1,"p_active":0.473,"p_room":0.75,"age_days":46,"expected_fill_days":63,"reasons":["conf:1","repost:2","stale_co","velocity","win:late"],"computed_at":"2026-11-08T05:47:12Z"},"pay":{"stated_usd_annual":162000,"is_top_pay":false},"html_url":"https://alion.io/job/gen-digital-associate-creative-director-copy","json_url":"https://alion.io/job/gen-digital-associate-creative-director-copy.json","meta":{"generated_at":"2026-11-08T22:14:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":46430,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3431},"rest":"https://alion.io/mcp/rest/get_company?id=3431"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgen-digital-associate-creative-director-copy"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgen-digital-associate-creative-director-copy"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgen-digital-associate-creative-director-copy"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/gen-digital-associate-creative-director-copy\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgen-digital-associate-creative-director-copy"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1111111}},{"tool":"search_jobs","arguments":{"company":"gendigital.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1111111},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}