{"id":1716061,"url":"https://alion.io/job/generac-director-b2b-lifecycle-marketing","title":"Director B2B Lifecycle Marketing","company":{"id":58587,"name":"Generac","domain":"generac.com","url":"https://alion.io/company/generac","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":79,"open_postings":60,"ghost_share":0,"stale_share":0.85,"repost_share":0,"time_to_fill_p50_days":39,"computed_at":"2026-10-08T05:49:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sussex, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":126000,"max_usd":237000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1085},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-07-21T00:00:00Z","employer_posted_date":"2026-07-21","last_verified_at":"2026-10-09T01:54:14Z","board_verified":true,"closed_at":null,"days_open":80,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":80},"description":"We believe power is a promise - a shared commitment to be there for others when it matters most.\nFor more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.\nReady to Power a Smarter World with us?\nWe are seeking an experienced and strategic leader to fill the role of Director, Lifecycle Marketing for Generac’s Commercial and Industrial business. As a key member of our CRM marketing team, you will drive our B2B Marketing transformation by developing and executing customer-centric omnichannel journeys and proactive lead generation to drive business growth and enhance the engagement of buying influencers across marketing channels. The ideal candidate will have B2B lifecycle marketing experience including vertical marketing strategy development, use of ABM tools, and demonstrated partnership across Marketing and Sales.\nKey Responsibilities:\nMarket Research and Analysis: Work with Marketing Advanced Analytics team to stay up-to-date on vertical and buying group needs, preferences, and behaviors, and apply these insights to inform segmentation, marketing campaigns, and customer experience initiatives.\n\nCustomer Experience: Design and implement customer experience strategies and segmentation that drives acquisition, retention, and post sales service, including the development of customer journey maps, personas, and touchpoint optimization.\n\nStrong command of CRM best practices in campaign implementation to provide direction to marketing channel operations teams\n\nPerformance Metrics and Reporting: Responsible for campaign performance across marketing channels. Develop plans that drive key performance indicator (KPI) improvement such as qualified leads, leads conversions, pipeline, and customer lifetime value.\n\nChange Management: Lead the transformation from reactive acquisition to proactive lead generation in partnership with both Digital Marketing and Sales teams.\n\nRequirements:\nBachelor's Degree: Marketing, Business Administration, or related field.\n\nMinimum 8-10 years of experience: B2B Lifecycle marketing, CRM, or related field, with a proven track record of developing and executing successful customer-centric omni-channel vertical campaigns working across different buying personas. Experience managing direct reports.\n\nLeadership Skills: Proven ability to lead cross-functional teams and collaborate with senior leadership including demonstrated partnership across Marketing and Sales.\n\nStrategic Thinking: Strong strategic thinking and problem-solving skills, with the ability to analyze complex data sets and develop actionable insights.\n\nCommunication and Influencing Skills: Excellent written and verbal communication skills, with the ability to present complex ideas and influence senior leadership and stakeholders.\n\nData-Driven Decision Making: Experience with data analysis tools and ability to apply data-driven insights to drive improve campaign performance.\n\nNice to Have:\nMBA or Advanced Degree: Master's degree in Marketing, Business Administration, or related field.\n\nIndustry Experience: Power generation, energy, or related industry experience preferred.\n\nPlatform Experience: Experience with 6sense and Salesforce technology platforms\n\n“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”","description_format":"text","description_chars":3587,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cybersecurity","Information Technology","Manufacturing","Energy Management"],"lifecycle":[{"event":"open","at":"2026-10-02T18:40:09Z"}],"visa":[],"liveness":{"score":13,"band":"cold","label":"Long shot","p_open":1,"p_active":0.46,"p_room":0.28,"age_days":79,"expected_fill_days":39,"reasons":["conf:2","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-08T05:49:30Z"},"pay":null,"html_url":"https://alion.io/job/generac-director-b2b-lifecycle-marketing","json_url":"https://alion.io/job/generac-director-b2b-lifecycle-marketing.json","meta":{"generated_at":"2026-10-09T02:59:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1358,"day_limit":5000,"remaining_today":3642,"minute_limit":60,"resets_at":"2026-10-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58587},"rest":"https://alion.io/mcp/rest/get_company?id=58587"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgenerac-director-b2b-lifecycle-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgenerac-director-b2b-lifecycle-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgenerac-director-b2b-lifecycle-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/generac-director-b2b-lifecycle-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgenerac-director-b2b-lifecycle-marketing"}]}