{"id":3978628,"url":"https://alion.io/job/generac-lifecycle-marketing-specialist","title":"Lifecycle Marketing Specialist","company":{"id":58587,"name":"Generac","domain":"generac.com","url":"https://alion.io/company/generac","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":74,"ghost_share":0,"stale_share":0.784,"repost_share":0,"time_to_fill_p50_days":38,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"FigJam","optional":false},{"name":"Figma","optional":false},{"name":"GDPR","optional":false},{"name":"HubSpot","optional":false},{"name":"Miro","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false},{"name":"Wi-Fi","optional":false}],"status":"live","first_seen_at":"2026-11-09T18:58:06Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-09T18:58:06Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Hi, we are ecobee.\necobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives. That was just the beginning. We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most. We take pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution.\nIn 2021, ecobee became a subsidiary of Generac Power Systems. Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Together, we take pride in making a meaningful difference to the environment.\nWhy we love to do what we do:\nWe’re helping build the world of tomorrow with solutions that improve everyday life while making a positive impact on the planet. Our products and services work in harmony to provide comfort, efficiency, and peace of mind for millions of homes and businesses. While we’re proud of what we’ve done so far, there’s still a lot we can do-and you can be part of it.\nJoin our extraordinary team.\nWe're a rapidly growing global tech company headquartered in Canada, in the heart of downtown Toronto, with an office in Leeds, UK, and remote ecopeeps in the US. We get to work with some of North America and UK's leading professionals. Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose. We’re always looking for curious, talented, and passionate people to join our team.\nYou will be joining the Ecobee marketing team, reporting to the Sr Director of Digital and Lifecycle Marketing. Working on the team, you will bring lifecycle campaigns to life across email, in-application and push channels. This is a hands-on role for someone who enjoys building, launching, testing, and improving customer communications with a high level of accuracy and attention to detail.\nThis role follows a hybrid schedule, with in-office work required on Wednesdays and Thursdays from our Toronto office to support collaboration, and flexibility to work remotely for the remainder of the week.\nHow You'll Make an Impact\nCampaign development and execution: Build, QA, schedule, and deploy lifecycle campaigns across email, in-app, and push channels using approved briefs, journeys, and campaign plans \nJourney and automation support: Configure and maintain automated nurture journeys, triggered communications, and recurring programs. Monitor program health and troubleshoot execution issues with the appropriate partners \nPersonalization: Implement dynamic content, personalization, and business rules to improve message relevance while ensuring a consistent customer experience \nTesting and optimization: Set up A/B and multivariate tests across messaging, creative, timing, audience, and user experience. Document results and apply learnings to future campaigns \nQuality assurance: Complete end-to-end campaign QA, including links, rendering, personalization, tracking, audience selection, suppression rules, and compliance requirements \nReporting: Pull campaign results, identify performance trends, and share clear observations and recommendations with the Lifecycle Marketing team and cross-functional partners to maximize customer lifetime value and improve customer experiences \nCampaign operations: Maintain campaign calendars, documentation, naming conventions, templates, and processes that support efficient and accurate delivery \nCross-functional collaboration: Coordinate with Brand Marketing, Creative, Product, Analytics, Sales, and Customer Support to gather inputs, manage handoffs, and deliver campaigns on time \nAudience creation: Build customer segments and campaign audiences using behavioural, demographic, transactional, and event-based data. Validate audience logic and counts before launch \nCustomer focus: Apply customer-centric thinking to every communication, helping ensure lifecycle programs are useful, relevant, and aligned with the Ecobee experience \nWhat You’ll Bring to the Table\n2+ years of experience executing lifecycle marketing, CRM, email marketing or customer marketing campaigns \nHands on experience with an enterprise marketing automation platform, such as Salesforce Marketing Cloud or a comparable CRM/email marketing tool (HubSpot, Klaviyo, Braze, etc) \nExperience building and launching campaigns, including audience setup, journey configuration, testing, QA, scheduling, and post-launch monitoring \nUnderstanding of segmentation, personalization, triggered communications, and marketing automation best practices \nGrowth mindset and entrepreneurial spirit with a bias toward action and experimentation \nStrong attention to detail and a consistent track record of delivering accurate, high-quality work \nComfort working with campaign data and performance metrics, with the ability to identify trends and translate results into practical improvements \nUnderstanding of email list management, deliverability, consent, and compliance requirements, including CASL, CAN-SPAM, and GDPR. \nStrong collaboration and project-management skills, with the ability to manage multiple campaigns, deadlines, and stakeholder inputs at once \nClear written and verbal communication skills and a collaborative, solution-oriented working style \nCuriosity about using AI tools to improve campaign production, personalization, automation, and performance is valued. \nWorking knowledge of HTML for email production, SQL, CSS and AMPScript are assets \nExperience with tools such as Figma, FigJam, Miro, or similar collaboration platforms is an asset \nExperience with consumer technology, e-commerce, or subscription-based businesses is an asset \nJust so you know: The hired candidate will be required to complete a background check.\nGenerac is committed to fair and equitable compensation practices. The salary range for this role based in Toronto, ON is $80,000 - $100,000 CAD. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives.\nThis position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, paid Holidays (10 for Ontario, 11 for British Columbia) and RRSP retirement benefits.\nThe Company is committed to improving accessibility for Canadian with disabilities and to ensuring that all our employees and applicants have the support and the tools they need to succeed. We have developed policies relating to human rights, accessibility, and accommodation, and provide all our employees with training on accessibility including under provincial legislation such as the Accessibility for Ontarians with Disabilities Act, 2005, either during orientation and/or on an ongoing basis. If you feel you need accommodation in relation to a disability in the application process or in the future, or have a question or concern about our policies, please reach out to \n“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”","description_format":"text","description_chars":7778,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Energy Storage","Energy Management","Power Supplies & Power Electronics"],"lifecycle":[{"event":"open","at":"2026-11-09T18:58:06Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":38,"reasons":["conf:4","win:early","comp:junior,brand"],"computed_at":"2026-11-09T23:26:57Z"},"pay":null,"html_url":"https://alion.io/job/generac-lifecycle-marketing-specialist","json_url":"https://alion.io/job/generac-lifecycle-marketing-specialist.json","meta":{"generated_at":"2026-11-09T23:26:57Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13027,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58587},"rest":"https://alion.io/mcp/rest/get_company?id=58587"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgenerac-lifecycle-marketing-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgenerac-lifecycle-marketing-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgenerac-lifecycle-marketing-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/generac-lifecycle-marketing-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgenerac-lifecycle-marketing-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3978628}},{"tool":"search_jobs","arguments":{"company":"generac.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3978628},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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